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IFA 2024: A Technological Feast for Chinese Companies, Leading the Global Market

Tech 2024-09-09 13:23:28 Source: Network
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IFA 2024: A Technological Feast for Chinese Companies, Leading the Global MarketAt this year's Internationale Funkausstellung Berlin (IFA 2024), Chinese companies once again showcased their crucial role in the global consumer technology market with a strong lineup and cutting-edge technological achievements. As Europe's largest consumer electronics trade fair, IFA 2024 celebrated its centenary, attracting exhibitors and visitors from around the world

IFA 2024: A Technological Feast for Chinese Companies, Leading the Global Market

At this year's Internationale Funkausstellung Berlin (IFA 2024), Chinese companies once again showcased their crucial role in the global consumer technology market with a strong lineup and cutting-edge technological achievements. As Europe's largest consumer electronics trade fair, IFA 2024 celebrated its centenary, attracting exhibitors and visitors from around the world. In this technological feast, Chinese companies became an undeniable protagonist, not only occupying the largest booths but also drawing widespread attention and praise for their innovative technologies and products.

Chinese Companies, the Protagonists of the IFA Stage

This year, over 420 Chinese companies participated in the exhibition, accounting for nearly a quarter of the 1800 exhibitors. Chinese giants like Haier, Hisense, Midea, and TCL occupied prominent exhibition spaces, attracting a large number of visitors with their grand booths and exquisite decorations. At the entrance of the exhibition, Chinese companies billboards stood out, becoming a striking landscape.

Leif Lindner, CEO of IFA Berlin, expressed his high appreciation for the success of this year's exhibition. He pointed out that IFA has always been and will continue to be at the forefront of change and disruption, showcasing real-world innovations and allowing consumers to experience new technologies in real time. The active participation and outstanding performance of Chinese companies have undoubtedly added a vibrant touch to the IFA's centenary celebration.

Technological Innovation, Leading Future Trends

IFA 2024: A Technological Feast for Chinese Companies, Leading the Global Market

Haier, as a leading company in the Chinese home appliance industry, continued to showcase its cutting-edge technologies at the exhibition with its brands Candy, Hoover, Casarte, etc. Neil Tunstall, CEO of Haier Europe, stated that Haier has not only demonstrated the technological leadership of Chinese companies through innovative solutions and scenario displays but also shown the global rise of Chinese brands through achieving the fastest growth in the European market for eight consecutive years. At Haier's booth, visitors could personally experience the convenience and comfort brought by smart home appliances, witnessing the innovative strength of Chinese companies.

Honor, a leader in the global smart terminal market, also showcased its latest products and technologies at IFA 2024. The new generation of folding flagship Honor MagicV3, Honor MagicPad2 tablet, Honor MagicBook Art14 laptop, and other full-scenario flagship devices all made appearances, bringing with them multiple cutting-edge AI technologies like AI defocusing eye protection. Zhao Ming, CEO of Honor, expressed that artificial intelligence is fundamentally reshaping the smart terminal industry, creating increasingly rich and colorful intelligent full-scenario experiences.

Midea, a leading Chinese air conditioner manufacturer, invested heavily in this year's IFA Berlin, as evidenced by their giant advertising space at the exhibition entrance. Zhu Zhou, European Sales Director of Midea, stated that they recognize that single products can no longer meet the diverse and complex needs of today's consumers, so they focus on a unified, scenario-based approach enhanced by AI technology to better meet those diverse needs. At Midea's booth, visitors could personally experience the perfect integration of smart home appliances and AI technology, feeling the convenience and comfort brought by technology.

TCL Technology, a leader in MiniLED technology, brought several eye-catching products. Among them, the X11H, the strongest 10,000-level partition QD-MiniLED TV, and the X955Max, the world's largest 115-inch QD-MiniLED TV, became the focal point of the exhibition. These two televisions not only showcased TCL's pursuit of excellence in image quality technology but also offered viewers an unprecedented visual feast through their advanced technology and exquisite craftsmanship. TCL's continuous innovation in MiniLED technology has not only driven the continuous improvement of image quality technology but also led the technical trend of the industry.

In the fields of semiconductor display and new energy photovoltaics, TCL Huaxing and TCL Zhonghuan also demonstrated excellent performance. TCL Huaxing premiered the world's first 105" high-refresh-rate curved gaming display and showcased the world's first 57" 8K curved MLED gaming display, further solidifying its leading position in the gaming display field. TCL Zhonghuan displayed new energy photovoltaic products such as G12 solar single-crystal silicon wafers, reflecting TCL's continuous investment and innovation in green energy. The demonstration of these products not only showcases TCL's strength in technological innovation but also lays a solid foundation for its global market expansion.

IFA 2024: A Technological Feast for Chinese Companies, Leading the Global Market

Brand Globalization, Deepening Emotional Connection

In addition to the display of technological products, Chinese companies also prioritize the promotion of brand globalization. TCL set up ESG, art, e-sports, and sports exhibition areas like TCLGreen, TCLArt, and TCLYoung, establishing a closer emotional connection with global consumers through more humanistic and youthful design elements and interactive experiences. TCLArt made its debut at overseas exhibitions, integrating technology and art to bring viewers a brand new artistic experience. This brand globalization strategy has not only enhanced the international image of Chinese companies but also provided strong support for their global market expansion.

Hisense, a leading Chinese manufacturer of home appliances and electronic products, also showcased its AI-powered applications, green smart solutions, and innovations in emerging industries at IFA 2024. The joint display of Hisense U7 TV and the game "Black Myth: Wukong" attracted the attention of a large number of game enthusiasts. This cross-border cooperation not only highlights Hisense's strength in technological innovation but also provides strong support for its market expansion among young consumers.

Emerging Companies Rise, Showcasing Unlimited Potential

In addition to well-known brands like Haier, Honor, and Midea, many emerging Chinese companies also showcased their innovative products and technologies at IFA 2024. XGIMI officially released its latest innovative product, the MoGo3Pro smart projector. With its compact design, multi-functionality, and excellent audio-visual experience, this projector is expected to bring new changes to the home and outdoor cinema market. Foreign technology media gave high praise to this projector, believing it will bring consumers a more convenient and efficient viewing experience.

IFA 2024: A Technological Feast for Chinese Companies, Leading the Global Market

Looking Forward, Leading Global Technology

Overall, the performance of Chinese companies at IFA 2024 is remarkable. With a strong lineup and cutting-edge technological achievements, they have demonstrated their crucial role in the global consumer technology market. At the same time, Chinese companies also prioritize brand globalization promotion and cross-border cooperation methods, providing strong support for their global market expansion. It is foreseeable that in future technological development, Chinese companies will continue to play a significant role, promoting continuous innovation and development of the global consumer technology market.

Here are some specific details about the performance of Chinese companies at IFA 2024:

  • Haier showcased its innovative solutions and scenarios for smart home appliances, emphasizing its continuous growth in the European market.
  • Honor focused on showcasing its AI technology and full-scenario flagship devices, including the new generation of folding flagship Honor MagicV3, Honor MagicPad2 tablet, Honor MagicBook Art14 laptop, etc.

IFA 2024: A Technological Feast for Chinese Companies, Leading the Global Market

  • Midea emphasized the application of AI technology in smart home appliances and showcased its scenario-based solutions.
  • TCL continues to innovate in the field of MiniLED technology and demonstrated its leading advantages in gaming display and new energy photovoltaics.
  • Hisense showcased its AI-powered applications, green smart solutions, and innovations in emerging industries, and partnered with the game "Black Myth: Wukong" for a joint exhibition.
  • XGIMI released its latest innovative product, the MoGo3Pro smart projector, receiving high praise from foreign technology media.

The success of Chinese companies at IFA 2024 not only shows their strength in technological innovation but also reflects their efforts in brand globalization and market expansion. It is believed that in the future, Chinese companies will continue to play a vital role in the global consumer technology market, leading the wave of technological innovation and bringing more convenience and comfort to global consumers.


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