Taobao Optimizes Business Environment, Tmall Double 11 Merchant Sign-Ups Heat Up
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Taobao Optimizes Business Environment, Tmall Double 11 Merchant Sign-Ups Heat UpAt the 2024 Tmall Double 11 launch event, Chu Duan, Vice President of Alibaba Group and President of Taobao Platform Business, stated that Taobao has actively optimized the business environment this year, effectively addressing the industry's "three major ailments" through loosening refund policies, upgrading shipping insurance, and reshaping price-band competitiveness. This has helped merchants break free from involution
Taobao Optimizes Business Environment, Tmall Double 11 Merchant Sign-Ups Heat Up
At the 2024 Tmall Double 11 launch event, Chu Duan, Vice President of Alibaba Group and President of Taobao Platform Business, stated that Taobao has actively optimized the business environment this year, effectively addressing the industry's "three major ailments" through loosening refund policies, upgrading shipping insurance, and reshaping price-band competitiveness. This has helped merchants break free from involution. Data shows that over 6 million new stores have opened on Taobao this year, and the progress of Tmall Double 11 merchant and product sign-ups has exceeded expectations.
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