It's like a 'mirror of the devil'! 618 mobile phone sales data released, who is the real champion?

Tech 2023-07-01 17:08:43 Source: Network

I believe everyone saw the 618 battle reports released by various mobile phone manufacturers a few days ago. To be honest, I was stunned

I believe everyone saw the 618 battle reports released by various mobile phone manufacturers a few days ago. To be honest, I was stunned. As long as there are more attributions added, anyone can take the first place, and anyone can be the champion of XXX. In short, I won't say how many units were sold, but my performance is better than the same period last year and has increased by how much. Xiaomi is quite honest among them, directly announcing that the cumulative payment amount in all channels of the 618 event exceeded 19.4 billion (last year was 15 billion), and also announcing that the sales of Hongmi K60 in all channels exceeded 1 million units, which is somewhat confident!

However, recently, some organizations have counted the sales of 618 smartphones, and many manufacturers seem to have poor results in the first place! Market research firm TechInsights recently released a report showing that smartphone sales during the 618 period this year were 13.4 million units, a year-on-year decrease of 7%. Can you believe it? Among them, Apple, Xiaomi, and Honor are still in the top three in terms of shipment volume.

Further segmenting brand sales, Apple's iPhone sales reached 5.628 million units in 618, with a market share of 42%, almost winning half of the market. Apple does have the strength to shout out: Who else? There is no one to shake this first position, and there is no way to shake it!

The second place is List of Xiaomi products mobile phones. During 618, the sales volume of Xiaomi was 3.752 million units, nearly 2 million units less than Apple's, with a market share of 28%, which is not bad. The third place is Glory mobile phones, with a sales volume of 1.206 million units, with a market share of 9%. In total, other mobile phone manufacturers only have 21% of the market share.

In terms of revenue, the iPhone is unstoppable. During the 618 period, it directly accounted for 67% of the market share, while Xiaomi accounted for 15% of the market share and still ranked second. However, the third place became vivo, accounting for 5% of the market share, while other mobile phone manufacturers collectively accounted for 13% of the market share. Do you believe that this' magic mirror 'can expose many mobile phone manufacturers in their true form?

When it comes to the sales of individual mobile phones, there is currently no authoritative data available. Instead, you can refer to JD's previous 618 mobile phone racing ranking! In the top 10 cumulative sales of single smartphone products, except for the three iPhone 14 series phones and IPhone13, the other six phones are actually priced at 1000 yuan.

amongThe sales of the iPhone 14Pro series occupy first and second place, with iPhone 14 in fourth place and iPhone 14 in seventh placeIPhone13The third place is Redmi10A (priced only869 yuan

That means apples are both expensive and sell well, which is really trueIt's just a fact. Although Apple did not disclose sales and revenue data for the 618 period (which may not have been disclosed), based on data from JD.com in recent years, the Apple brand's transaction volume during the 618 event on the platform has exceeded 10 billion yuan for three consecutive years. Anyway, domestic phones still need to work harder!

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