The terminator of 'finished shoes' has finally arrived!

Tech 2023-07-05 20:24:50 Source: Network

To be exact, Digital transformation is an out and out industrial revolution we are experiencing.Wen/Cai Hanping01Digital transformation: the finished shoes are on the "dead end"Many people still don't understand what is Digital transformation? I think things with high technological content are far from our daily lives, so I don't take the initiative to care about them

To be exact, Digital transformation is an out and out industrial revolution we are experiencing.

Wen/Cai Hanping

Digital transformation: the finished shoes are on the "dead end"

Many people still don't understand what is Digital transformation? I think things with high technological content are far from our daily lives, so I don't take the initiative to care about them. Actually, it's not the case. Just give an example to understand.

Take Ridesharing company as an example. In the past, when traveling, we stood at the roadside and waited for a taxi. We could get on the bus only when there was an empty car coming, and then told the driver where to go. Now the entire game rules have changed. As long as the taxi driver enters the taxi app on their phone, confirms the boarding and arrival location, issues a call, and nearby ride hailing vehicles receive instructions from the platform, they will arrive at the designated location on time. If someone else tries to stop this car on the road at this time, it is impossible to succeed. This well-known taxi change is a typical case of Digital transformation.

Back in the manufacturing industry, Digital transformation is to build a virtual digital space to guide our complex processes such as product design, process design, manufacturing, test, quality inspection, maintenance and repair, and support enterprise management and decision-making. To improve product quality, reduce development costs, and shorten production and manufacturing cycles. These have been proven by numerous successful cases.

The future has come. As a traditional industry with huge market capacity but obviously outdated production and marketing mode, the shoes industry, which has an important seat in the manufacturing industry, how to transform Digital transformation? Back to the logic of Ridesharing company, as long as we build a virtual digital space, we can form a new digital business ecosystem by making product planning, product research and development, product technology, production manufacturing, product delivery, marketing, customer service, etc. into a complete closed-loop for the accurate, complete and real-time data in the industry's main value chain.

If shoes are simply classified, they can be roughly divided into two types: first, finished shoes that are "sold first and sold later"; The second is "personal exclusive" customized shoes. Finished shoes are the only passive choice for mass consumers, while customized shoes, due to their high price and long customization time, can only be a consumption privilege dominated by a few wealthy individuals.

The shoes publicly sold in the mall are all finished shoes. Finished shoes are produced by a brand based on market forecasts, which require the factory to produce a certain type of shoes in bulk according to the estimated quantity. This type of mass-produced finished shoes, which are estimated to be sold without knowing who the consumer is, can only be randomly purchased by consumers after the shoes are placed on the shelves.

Finished shoes are a product of industrialized society, and large-scale production brings huge output and good cost-effectiveness, in order to meet the purchasing needs of mass consumers. The commonly used "size standard" for finished shoes is the national or European size. Consumers usually determine a fixed shoe size based on their long-term experience in wearing shoes, corresponding to the national or European size, and then go to the mall to buy shoes based on this "experience size". When trying on, if it feels loose, buy a smaller size, and if it feels tight, buy a larger size. Over time, habits become natural.

The problem is that human feet are not products of industry. Although each person's feet have a similar appearance, their width, width, and weight vary from person to person. Especially for the same person, about two-thirds of them have significantly different left and right feet. In this way, the finished shoes sold in the mall after production are always only available in sizes up or down, which cannot meet the "just right" needs of consumers, and there are inevitably some feet that can only make do.

"Market pain" finally came to "Digital transformation", and the finished shoes were forced to "end of the road" by the times.

Modular development and assembly:

The emergence of "premium shoes"

The finished shoes sold after production cannot meet the user's "just right" demand of one size per foot, so a private foot customization mode has emerged.

Indeed, personalized personal foot measurement customization can to some extent solve the problem of size mismatch, but there are also very prominent drawbacks and shortcomings. For example, customization costs high, takes a long time, and lacks popularity for the general public. It can only become a luxury exclusive for a very few high-end consumer groups.

It is necessary to customize shoes that are easy to wear and not tiring, while also ensuring that the price of finished shoes is not expensive. Obviously, such a requirement cannot be achieved by adopting a mass production model of "selling after production". Similarly, following the traditional private customization model of developing and manufacturing shoe lasts for each foot, and then developing and producing shoes, the production cycle and manufacturing costs are also insurmountable barriers.

The dilemma has long plagued the footwear industry worldwide.

Fortunately, science and technology will always be the primary productive force. With the advent of the digital technology era, private customization is no longer the exclusive luxury of a few wealthy individuals, but a new consumption model that can be participated in by all. When shopping malls around the world are selling finished shoes that are "sold first and sold later", there is a type of affordable customized "premium size shoes" that goes against the trend of the times.

To understand what a premium shoe is, one must first understand what a premium shoe is. "Uber" is a new shoe size application system for Uber customization mode based on the adoption of European shoe size standards and the integration of Clothing sizes logo.

As is well known, the commonly used size standards for shoes sold on the market are mainly "European size" or "national size". A shoe size only has one size, which cannot meet the wearing needs of different foot types. Taking size 36 as an example, the only shoes available on the market are size 36. Once they don't fit, you can only make do with buying "one size up" or "one size down". If your left and right feet are different, it's even harder to buy shoes that fit.

The problem of matching shoe size with feet has been solved, and the next challenge is how to reduce customization costs and production cycles. Fortunately, the newly emerging brand is still a quantity brand, relying on the Ucode application system to successfully create an unprecedented "Ucode affordable customization" model.

This little-known brand belongs to Dongguan Jianfa Shoe Last Group. The group has been engaged in shoe last development and manufacturing services for more than 30 years, and has achieved the world's first place in terms of production and scale for 12 years. Subsequently, Foshan Company, Putian Company, Chengdu Company, Wenzhou Company, and Vietnam Company were established in China and Southeast Asia, providing shoe last development and manufacturing services to hundreds of shoe last brands worldwide, becoming a truly "leading" enterprise in the shoe last industry worldwide.

In order to solve the world-class problem of high cost, long cycle, and affordable consumption of traditional private foot measurement customization models, the brand relies on decades of accumulated shoe last size data to independently develop digital shoe making technologies such as "modular development and modular assembly" over seven years. In addition, with the ability of "flexible intelligent manufacturing", the "one-stop" fundamentally solves the problem of matching shoe lasts with feet, And it has greatly shortened the manufacturing time of shoes and reduced development and production costs, truly achieving personalized affordable customization that everyone can afford.

Personal exclusive, affordable customization:

The well-known "premium size high heels"

Ucode affordable customization not only matches "just right" shoes for each foot that is different, but more importantly, every pair of shoes sold knows who the user is before production, which means that each pair of shoes is customized according to the user's "personal" shoe size and personalized needs. This personalized customization mode of "measuring the size before buying shoes" completely breaks the bottleneck of high cost and long cycle of traditional private customization mode, and creates the precedent of "affordable customization" in the footwear industry. It is equivalent to everyone having their own "private shoe factory", and everyone enjoys the luxury of "affordable customization".

Breaking industry inertia is the key to achieving core products. As a high-quality product for newly emerging brands, the core product that will be launched in the first step is "Youcode High Heels". Due to the advantages of good quality, variety of styles, moderate price, and comfortable wearing, "Youcode high heels" have been deeply loved by users since they were launched on the market.

Imagine, as a consumer, by accessing the foot still quantity product mini program on their mobile phone, they can independently match a pair of their favorite high heels from hundreds of thousands of styles. Then, by "booking the quantity code" and finding the "personal" shoe code number, they can achieve one size for each foot, with different left and right sides, even the shoe's shape, mouth shape, head shape, heel height, material, color, lining, sole, heel shape, buckle, etc, Both can be paired independently, and personalized tags can be added to see the effect before placing an order. Can you still remain unmoved by the one-time measurement and lifelong customization?

Unbelievable! With Digital transformation, the dark horse is in charge, and the shoe industry is in the rear.

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