The founder of RT-Mart left with tears in his eyes: I defeated all my rivals, but lost to the times.
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The wheels of history roll forward, and it will not stop moving forward due to anyone's negation.When the times abandon you, you won't even say goodbye
The wheels of history roll forward, and it will not stop moving forward due to anyone's negation.
When the times abandon you, you won't even say goodbye.
When the founder of RT-Mart left, he said: He defeated all his rivals, but lost to the times.
This is indeed the case. In the retail industry, RT-Mart is a legendary mall, claiming that it has not closed a store in 19 years. In the field of shopping centers, no one can compete, including Wal Mart/Carrefour, but unfortunately, he lost to this era, was acquired by Alibaba, and senior managers left collectively.
Decades of hardship and hard work, one can see the blue sky at a glance.
1.
What is the current competition like?
Just like a crow drinking water, an old crow, after years of exploration, finally came up with a way to throw stones, and from then on, it can drink water smoothly. And it is often praised, and the methods are also written in textbooks.
But suddenly one day, another group of crows flew over. These crows don't know how to pick stones, but they all hold a straw in their mouths.
What is this called?
In Jin Yong's novels, King Jinlun practiced martial arts for 16 years and was defeated by Yang Guo in one move.
Playing cards completely out of line.
In fact, the world will not play cards according to convention.
2.
The famous digital camera brand Nikon has closed its factory in China. The reason given is that the rise of smartphones has encroached on the market that originally belonged to digital cameras.
According to traditional business logic, Nikon lost to competitors such as Sony/Canon, but unexpectedly lost to another industry - smartphones.
Take the digital camera industry as an example. There used to be a Fortune 500 company called Kodak. In 1991, its technology was 10 years ahead of its peers in the world. Digitalization is no longer available.
When Sony was still immersed in the joy of digital leadership, he suddenly realized that the best-selling phone in the world was not his camera, but a phone made by Nokia. Because every phone was a camera, Sony suffered a significant loss in performance.
And then.
Later on, Apple, which was originally a computer maker, came out and created a touchscreen smartphone, killing Nokia, the leader of the mobile phone industry, with no fighting power: in September 2013, Nokia was acquired by Microsoft....
It's not over yet.
Today, 10 years later, while Apple phones are still in high demand, China's Huawei stands out and releases the world's first artificial intelligence phone, bringing the phone into the era of artificial intelligence.
3.
I previously wrote an article about the reasons for the decline of the instant noodle industry, and I also used this sentence at that time.
The annual sales of instant noodles are decreasing at the rate of billions of packages. Faced with such a cliff like crisis, may it be due to product issues.
No, on the contrary, it is becoming more and more refined and comprehensive, transforming into larger, smaller, dry mixed, and plain boiled water. Various flavors are constantly emerging, and some well-known celebrities have been hired to endorse and promote it, but the decline is still irreversible.
Why has this ethnic cuisine, which has maintained sales growth for 18 consecutive years, experienced a serious decline in sales as people become more attentive to making it?
Since the birth of the delivery industry, all kinds of delicious food can be delivered to you in about half an hour with delivery. At this point, there is basically no instant noodles left.
It is not Tongyi, Jinmailang, or Baixiang that defeated Master Kong. It is Meituan, Ele.me, these emerging companies, and these large and small takeout food are scattered in small workshops in the city.
This is just like RT-Mart, which was not killed by Wal Mart or robbed by Carrefour, but was acquired by Alibaba, and the senior management left collectively.
Wait a minute, this is just the beginning of the story.
We all know that Meituan delivers meals and Didi takes a taxi.
However, suddenly one day, a "recruitment order for Didi Knights" was exposed online, which means that Didi, who started with a taxi, wants to compete with Meituan for delivery services.
This is great, Meituan has also announced that it will enter the taxi business. In order to seize driver resources, Meituan will offer a 3-month zero commission discount to the top 20000 registered drivers (the top 50000 in Beijing).
The following is a picture circulating online, and some people have revealed that it is the annual meeting of the Meituan Delivery Channel Department: the most prominent words are these four words: "Hunger and Drops".
Chaos, chaos, all chaos!
In the past, although the market was cruel, we at least knew who the enemies were and who the friends were.
Now?We can't distinguish between enemy and friend at all!
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