Worth 130 billion! Are the "express delivery masters" who have been "banned" by their peers becoming more and more arrogant?

Tech 2023-07-07 08:58:58 Source: Network

In an instantEditor | Appreciate both refined and popular tastesBefore reading this article, we sincerely invite you to click on itFollowIt not only facilitates your discussion and sharing, but also brings you a different sense of participation. Thank you for your support

In an instant

Editor | Appreciate both refined and popular tastes

Before reading this article, we sincerely invite you to click on itFollowIt not only facilitates your discussion and sharing, but also brings you a different sense of participation. Thank you for your support.

For many people with entrepreneurial intentions, they are usually unwilling to force themselves into a saturated industry unless a miracle occurs.

Otherwise, those who dare to try will almost always lose completely.

However, there had been an exception in the e-commerce industry before, that is, Pinduoduo. Although it came into the market late, it still made a breakthrough.

And now the express delivery industry has also experienced a similar miracle.

A courier company that was once boycotted by its peers has now leapt to become the leader of the industry, with a value of 130 billion yuan, and even acquired a subsidiary of SF Express. Which courier company is this talking about?

We all know that with the development of the domestic e-commerce industry, the express delivery industry should be the most profitable.

At the beginning, the express delivery industry was also considered a flourishing industry.

But even if the market is large, there will always be saturation, and after a series of development, many undeveloped express delivery companies have gradually been eliminated.

Finally, the main express delivery companies in the market are the ones we commonly see now, such as SF Express, JD.com, and several "Tongda series" express delivery companies.

Although some people later attempted to gain a share in the express delivery industry, they all ended in failure.

It was not until the emergence of a company called Jitu Express that the original market distribution was broken.

Why do people say that newly established express delivery companies find it difficult to establish themselves in the market?

The reason is actually very simple, that is, if a courier company wants to be able to operate, it needs to set up as many branches as possible throughout the country.

Only with more branches can they have more business to do, but this is often a very difficult task for new express delivery companies.

After all, for most franchisees, they are more willing to choose those old express delivery companies.

As for the new company, they are not familiar with it, so they dare not cooperate easily. However, the appearance of Jitu appears somewhat unique.

In 2020, Jitu Company was officially established, and at the beginning, they didn't know what to do to quickly and effectively expand their network.

I didn't expect it to be when they were worried about it. Zhongtong has started a price war with other express delivery companies.

I want to compete with them, but cost is something that cannot be pressed down indefinitely.

In the end, many companies reluctantly chose to lower the express delivery fees of franchisees, and it is obvious that franchisees are very dissatisfied with their approach.

And Jitu saw the opportunity at this time, when other express delivery companies were desperately pressing prices, they directly told franchisees that we could have higher delivery fees.

Faced with such temptation, franchisees also flocked to do business with Jitu.

In this way, Jitu immediately became a common enemy of Tongda, and several express delivery companies later joined forces to publicly resist and suppress Jitu.

Some even issued notices stating that if franchisees cooperate with Jitu, they will face fines ranging from 5000 to 20000 yuan.

However, franchisees also judge their interests, so even if there is a ban, it cannot prevent franchisees from choosing Jitu.

So in this context, Jitu has also achieved rapid development, and in its second year of establishment, it directly spent 6.9 billion yuan to pocket Baishi Huitong.

Later, when SF Express had to sell its subsidiary Fengwang due to debt issues, it was also acquired by Jitu, which helped SF Express solve the urgent need.

After experiencing these experiences, Jitu quickly established a foothold in the express delivery industry, with enough markets and branches.

But even so, compared to those old express delivery companies, the popularity of Jitu is still not high enough, so they started to spend money crazily again.

By losing money in exchange for the love of consumers and franchisees, we have also started sponsoring major parties and programs.

The purpose is to make more people know the name 'Jitu' and what they do.

Although the expenses they spend on promotion and sponsorship are not low, the effect is very obvious, and more and more consumers are beginning to accept this new express delivery.

At the same time, when it comes to polar rabbits, people will not be unclear what they are actually doing, which is actually a kind of success.

After all, we have already seen this magical rabbit on the stage of the Spring Festival Gala and the World Cup.

So I also believe that since they have the ability to achieve advertising on such a large stage, it must be guaranteed and worthy of cooperation.

I have to admit that there is indeed a bit of luck in the success of Jitu.

But this is also because they are truly able to seize opportunities at the appropriate time, and at the same time, they can find the right way to respond to crises that are being targeted and suppressed.

Their success is just like the original Pinduoduo. Even in a saturated market, as long as I do well enough, I can also make miracles happen.

The success of Jitu can be considered a miracle, but it also reminds us that no matter which industry, perhaps it should not be dominated by a few companies and brands.

We should also give new companies more opportunities in order to create more competitiveness.

Otherwise, it may be like the Tongda system, competing for mutual benefits without considering the interests of franchisees.

At the same time, measures such as blockades must be used to prevent the emergence of rising stars. After all, doing business requires appropriate competition in order to do better.

What do you want to say about this? Welcome to leave your thoughts in the comments section!

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