The air conditioning king has become a scoundrel! The threat of "making the best air conditioning in the world" is now beyond one's means

Tech 2023-07-07 10:06:51 Source: Network

From the arrogance of "making the best air conditioning in the world" to the downfall of "the air conditioning king becoming a scoundrel", what exactly is Zhigao's air conditioningWhat kind of recession has it gone through to become the end of the current difficult situation for oneself?In the long history of the Chinese home appliance market, there is a company that onceA moment of gloryOur company, its name is Zhigao.This name,Now he is no longer the super giant who is at the forefront of the market with ease

From the arrogance of "making the best air conditioning in the world" to the downfall of "the air conditioning king becoming a scoundrel", what exactly is Zhigao's air conditioningWhat kind of recession has it gone through to become the end of the current difficult situation for oneself?

In the long history of the Chinese home appliance market, there is a company that onceA moment of gloryOur company, its name is Zhigao.

This name,Now he is no longer the super giant who is at the forefront of the market with ease.

However, just ten years ago, when it comes toDomestic air conditioning.

of one dimensionMarket OverlordLaolai.

From rural teenagers to air conditioning giants, and thenLaolai.

And today we are going to explore those who once made Zhigao stand tall among the othersGlorious yearsTo understand those who have led Zhigao to decline step by stepStrategic error.

If you are someone who has some understanding of rural life in China in the 1980s, you will know that at that timeLife is not affluent.

However, it is in such an environment that the founder of ZhigaoLi Xinghao started his entrepreneurial journey.

Born into an ordinary peasant family, he has been suffering from poverty since childhood,In his early years, Li Xinghao worked hard in the farmland and joined forces with the soil.

But this is the environment,Shaped his resolute personality and boundless entrepreneurial passion.

In the 1990s, with the reform and opening up of the Chinese economy and the advancement of industrialization,The air conditioning industry is beginning to usher in spring.

.Started his entrepreneurial journey.

At first, Li Xinghao's job was just simple air conditioning maintenance,But he didn't stop exploring.

With his keen business acumen and resilient spirit, Li Xinghao began investing in the construction of a factory in 1992,Towards his dream of air conditioning kingdom.

20.The departure of the investor dealt him a heavy blow.

However, the resilient Li Xinghao did not give up,He ultimately secured an investment of 8 million yuan.

After experiencing various difficulties, Zhigao Air Conditioning began to get on track,Becoming an important force in the Chinese air conditioning market.

2000.Zhigao is like a shining star.

Zhigao Air ConditioningIn 2005, a large number of technical backbones from Kelon were harvested.

In 2009, China began the activity of bringing home appliances to the countryside,Air conditioning, once considered a luxury appliance, has begun to enter the homes of ordinary people.

This undoubtedly provides broad market space for Zhigao's development.Good quality and affordable price.

The air conditioners they produce not onlyReliable Performance AndRelatively affordable in price.

Soon, Zhigao became ChinaTop three air conditioning companies in terms of consumption.

The lofty aspirations of that period can be said to be in the air conditioning industryA clear current.they.

This cannot be separated fromLi Xinghao's keen grasp of Market trend.

Under his leadership, Zhigao insists on providingGood quality and affordable pricethey.

Strategic error

However, when ambitious individualsCompetitors are frantically spending money on technology research and development.

theyOnly willing to allocate 1% of sales revenue for technological research and development.

In today's rapidly developing technology,Continuous technological innovation and research and development are the key to maintaining a competitive advantage.

Even more deadly is that Zhigao did not focus on improving technology,Instead, the focus is on promotion.

theyZhigao's sales are constantly declining.

theythey.

In consumer feedback, we can see a lot aboutZhigao Air Conditioning.

As a former big brother in the air conditioning industry, this is undoubtedlyA serious blow to Zhigao's brand image

As the problems continue to emerge,Zhigao gradually withdrew from the market.

For both Zhigao and its founder Li XinghaoUndoubtedly, it was a heavy blow.

.Zhigao Air ConditioningtheyChoosing the wrong development strategy.

?Zhigao Air ConditioningtheyThe deep helplessness and pain.

The rise and fall of Zhigao, like a vivid picture, showcases the cruelty and ruthlessness of commercial competition, whileIt also reveals the importance of technological innovation and quality services in the development of enterprises.

As we often say, there is no eternal winner,Only the fighter who never gives up.

Zhigao Air Conditioning?

Perhaps what we should see is a company'sBrave and persistentWhat should also be seen is a company's ability to compete in the marketHelplessness and frustration.

At the same time, we should also learn from itLessons Learned.

Finally, I would like to invite everyone to share with youZhigao Air Conditioning?.

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