Is it the poor who buy Tesla? Because it won't stop? The adult era has changed

Tech 2023-05-12 22:32:23 Source: Network

Why do people buy Tesla as "poor people"? Because it won't stop?Firstly, Tesla is positioned as a luxury supercar, with its cheapest model 3 priced at over 290000 yuan last year (now priced at 22.9w), and the Model X and Model S approaching a million yuan

Why do people buy Tesla as "poor people"? Because it won't stop?

Firstly, Tesla is positioned as a luxury supercar, with its cheapest model 3 priced at over 290000 yuan last year (now priced at 22.9w), and the Model X and Model S approaching a million yuan.

From this, it can be seen that Tesla mainly targets the "mid to high end" group of society, or the high-income group of fashion, especially celebrities, entrepreneurs, fashion people, etc.

The audience is basically targeted at the middle class, high educated, and high-income population aged 25 to 40. Because this group of people tend to pursue a sense of driving control, focus on technology, and prefer more updated and fun things.

From the perspective of Tesla's design, Tesla follows the "LessisMORE" viewpoint of Mies van der Roe. Tesla's exterior design and interior are relatively minimalist, and tend to be youthful. At this point, some people want to jump out and say, "There is no dashboard, which is clearly called simplicity

I would like to make two points here. Firstly, the dashboard was omitted in the design, but there are not many functions that the dashboard should have. The important information that should be displayed has been integrated into the central control screen and given to the central controlBetter Vision

Some people may say that it makes it difficult for drivers to focus on the road ahead when looking at the speed of the car. Here, it should be mentioned that many drivers look at the navigation while driving, or install mobile phone brackets at the air conditioning port, and use their mobile phone navigation to see the position of the central control screen. At this point, their attention will not be distracted?

Secondly, Tesla did not add any dashboardHead Up Display SystemHeadupDisplay (HUD), also known as Automotive Head Up Display SystemThis is the point you want to spray. This is how Tesla has truly saved costs.

This does not mean that people who drive Tesla have money and nowhere to spend. Although according to Tesla's positioning, the audience is basically like this, after all, the ideals are rich, but the reality is often very skinny. In reality, there are also many people who want to buy Tesla at a low price in order to enjoy high quality.

Tesla's selling price is adjusted based on its own inventory pressure and other factors, which not only changes quickly but also significantly.

There are many people who have accumulated most of their life's savings, waiting for a suitable opportunity to start. There will also be some affordable car owners who want to commute to the city to save money, but also pursue the brand and are not confident in domestic electric cars. Therefore, they choose Tesla as a choice.

It should also be mentioned that when consumers purchase a traditional brand car, they usually need to go through at least 8 steps. They not only need to inquire about local dealers, but also need to negotiate prices with sales. If they purchase a car with a loan, they also need to compare various financial policies in detail, which is very cumbersome. In short, there are fewer tricks!

Tesla sells vehicles through online sales channels, also known as direct sales, similar to the "iPhone". It only needs to browse official information, then test drive in offline stores, and finally purchase and order a car. If consumers have already determined that the car is their preferred choice, it can also be simplified to placing an order directly on the official website. This is also something that many young people like, no need to go to traditional 4S stores and deal with sales. Buying a car is open and transparent.

Finally, let's talk about the issue of Tesla's brakes. Reasonably speaking, it is still an isolated event - from a macro perspective, the probability of accidents is not higher than that of traditional fuel vehicles.

Firstly, Tesla is currently mainly a public relations event rather than a major product quality defect, and the regulatory authorities of the country require stricter requirements than you.

Secondly, the braking system of intelligent electric vehicles is currently borrowed from fuel powered vehicles, and there is still room for further improvement.

Thirdly, with all the news, which one in the end claimed to be Tesla's problem? Wenzhou, Chaozhou, which accident has a conclusion? Is it a driver's improper operation or a vehicle quality issue?

Tesla's "Event Data Record" (EDR), which has long been required to be forcibly loaded, is becoming a key basis for determining traffic accident liability.

At the beginning of the launch of BYD electric bus, there were also various "brake failures". Under tremendous pressure, BYD installed a camera above the brake pedal, and since then, the brakes have been functioning normally.

So is it a human problem or a car problem?

Epoch-making products will gradually mature in questioning, and no product is perfect as soon as it is launched! Dare to be the first in the world, in order to promote social development!

Just like when the iPhone 4 was first released, physical keyboards were removed, some were happy and some were worried. Looking back now, physical keyboards have disappeared, and the era of adulthood has changed.

Finally, I hope everyone can approach it rationally and have the ability to think independently.

What do you think of Tesla? Welcome to leave a comment in the comment section.

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From Erha, Alaska

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