Alibaba Lingyang Launches "Lingyang One" Enterprise Service Product to Solve the Difficulty of Multi-channel Splitting Operation for Enterprises

Tech 2023-07-12 17:15:18 Source: Network

On July 12th, Alibaba subsidiary Lingyang released its one-stop enterprise data intelligence product "Lingyang One". It is understood that "Lingyang One" is the first intelligent enterprise service product in the industry that links multiple e-commerce platforms and covers the entire chain of enterprise operation

On July 12th, Alibaba subsidiary Lingyang released its one-stop enterprise data intelligence product "Lingyang One". It is understood that "Lingyang One" is the first intelligent enterprise service product in the industry that links multiple e-commerce platforms and covers the entire chain of enterprise operation. It can help enterprises easily achieve multi-channel operation and integrate fragmented businesses into one.

Enterprises are making consumer products simpler and simpler, but the industry of enterprise services is becoming increasingly complex, "said Peng Xinyu, CEO of Lingyang One. Lingyang One has chosen to break the chimney and simplify complexity, making rich capabilities, data, and intelligence" AllinOne ".

Last June, Alibaba announced the establishment of its subsidiary, Lingyang, which focuses on enterprise digital intelligence services, sparking a lot of attention and discussion in the industry. Lingyang proposed the concept of "NotSaaSbutDaaS (Data Intelligence as a Service)", which is not limited to the single point efficiency improvement focused on by traditional SaaS software, but connects and integrates the overall business flow, data flow, and workflow of the enterprise, making data intelligence the most important driving force for business growth.

A year later, Lingyang launched the "Lingyang One" product, which has standard plug-and-play plugins that can be flexibly assembled and connected like Lego bricks, allowing for the integration of over 40 non circulating data streams, business streams, and workflows.

Peng Xinyu introduced that, on the data stream, with the authorization of customers, Lingyang One can access the business data of enterprises' stores on Taobao Tmall, JD, Pinduoduo, Tiktok, Kwai, Xiaohongshu and other platforms, so that enterprises can grasp the multi-channel business situation at any time; In terms of business flow, Lingyang One integrates business analysis, customer service management, order management, logistics management, member operation and other full process software under Lingyang, and can connect with external enterprise service software such as enterprise built systems and Salesforce; In terms of workflow, it supports office collaboration systems such as Qianniu, DingTalk, Feishu, and Enterprise WeChat, with automatic synchronization of business instructions.

At the same time, Lingyang One is connected to the big model, achieving full intelligence and personalization, and can become a 24-hour exclusive "AI business manager" for enterprises.

A customer told me before that their customer service supervisor needs to monitor the backend systems of six platforms, and each time it takes one hour. "Peng Xinyu introduced that in response to the many pain points of decentralized operations, the Lingyang team has been tackling them one by one for over a year. After connecting to Lingyang One, enterprises can reduce the tedious work of cutting systems and copying reports, manage the operational status of various platforms with just one click, and promote business growth. For platform owners, ecological tools have become more diverse, meeting the actual business needs of merchants.

Introduction by Hu Qiang: Starting from the Double 11 in 2021, we began exploring the use of an omnichannel perspective to view all data, but the process is very complex. Aligning data from various platforms would take about a week. This year, we tried the Lingyang One product, and combined with Baozun's past accumulation, the multi platform business data can be summarized and clearly understood, which helps us adjust our strategy in a timely manner. Two days after the 618 event, many of the brands we serve were completed After the review, the efficiency has greatly improved compared to before

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