Can't even watch the news broadcast without paying? The People's Daily has released an article revealing the cover up of television manufacturers

Tech 2023-07-14 02:15:59 Source: Network

followThe morning is a deerEditor | Morning is a deerDecades ago, television was still a novelty, and many families couldn't afford it. Therefore, once someone had a television, the entire village would gather and move to the yard to watch it together

follow

The morning is a deer

Editor | Morning is a deer

Decades ago, television was still a novelty, and many families couldn't afford it. Therefore, once someone had a television, the entire village would gather and move to the yard to watch it together.

At that time, the television was black and white, and the signal was also good and bad, but there were no advertisements or paid channels. However, the situation has changed now. Although television has become colorful and has good signals, there have been on/off advertisements and various fee items.

As night fell, people gathered in front of the television, looking forward to the news broadcast. However, when the TV screen flickered, a message came: If you don't pay, you won't be able to watch the news broadcast! This has made the grassroots people feel angry and disappointed. They worked hard all day, but their only way of entertainment and obtaining information was unexpectedly deprived.

The People's Daily commented on this phenomenon, believing that this model has accelerated the rate of loss of television viewers that were already losing.

Huge benefits hidden in advanced on-demand broadcasting

Nowadays, television advertisements occupy the majority of the broadcast time. Do you still turn on the TV to watch popular TV dramas after work?

As an important tool for grassroots people to obtain information and entertainment, television carries people's expectations and needs for the outside world. However, in recent years, some television manufacturers have taken unfair measures to restrict grassroots people from watching important programs such as news broadcasts under the pretext of not paying fees. This behavior not only infringes on the legitimate rights and interests of grassroots people, but also violates the public mission of the media.

In today's digital age, a major challenge faced by young people with television usage is paid programs and advanced on-demand broadcasting. This phenomenon has been criticized by the People's Daily, and it has also torn down the cover of television manufacturers. A major reason why most young people no longer use television is that watching TV programs requires a fee, and if not paid, even programs like News Broadcast cannot be watched.

Imagine that purchasing a TV may cost us thousands of yuan. After buying it back, various service fees need to be paid in order to watch the program normally. Otherwise, the TV we buy back can only be used as a decoration. Spending thousands of yuan to buy a decoration back is obviously not cost-effective!

Nowadays, with the popularity of mobile phones and tablets, people can freely watch TV programs online, which brings new choices to young people.

It's very likely that after turning on the TV for a few minutes, you will become very angry about it because there are too many TV commercials! And the most infuriating thing is that they cannot be closed midway.

It's like living in a high-rise elevator room where you have to spend time waiting for the elevator to commute every day. Although it's only a few minutes, you feel very uncomfortable because you feel that these few minutes are a complete waste of life.

This is different from wasting time on Tiktok and playing games, because at least you can get happiness and relaxation in those activities, while waiting for the elevator is a pure waste of time, and you can get nothing in the process.

The same applies to TV startup advertisements. Although the advertising time may not be very long, it is undoubtedly a waste of your time in this process, earning profits for TV manufacturers. And now, whether on the streets of the real world or immersed in various electronic product apps, advertisements are everywhere.

Although billboards in the real world cannot be manually closed, many people will spend money to purchase members to skip advertisements on the app, indicating how much disgust they have towards advertisements nowadays.

In addition to startup advertising, TV manufacturers also have other means of making money. Have you ever encountered this situation, such as when you are watching CCTV's sports and movie channels such as CCTV5 or CCTV6, and suddenly a pop-up window pops up, meaning that if you want to continue watching, you must first purchase a membership.

Various fees and restrictions

I remember ten years ago, my family bought a 60 inch LCD TV. Sitting in front of the TV, enjoying the large screen TV alone

It feels great! You should know that when I was a child, the TV was not only black and white, but also had a relatively small screen. Nowadays, televisions are like a display screen, filled with cumbersome advertisements and prompts to "buy members after five minutes of trial viewing".

However, after being criticized by name, major platforms gradually cancelled this feature. Just this advanced on-demand broadcast, major platforms have already made a lot of money. Just over a year ago, at the beginning of this year, major platforms were criticized by the People's Daily.

If consumers want to watch TV programs independently, they need to purchase a series of members: TV built-in members, video website movie members, TV drama members, and children's members. It's just like Matryoshka doll, one by one. You don't know how many members are waiting for you to fill the program you want to watch.

This situation makes many young people shy away from television, and they are more inclined to choose more flexible and convenient mobile internet devices. This is not only because mobile phones and tablets are easy to carry and operate, but also because the applications on these devices provide a rich source of entertainment and information.

However, we cannot ignore that these applications on mobile internet devices also have issues with fees and restrictions.

But compared to traditional television programs, they are more in line with the needs and consumption habits of modern young people.

Is this really unimaginable? The same applies to CCTV13, which requires opening a membership before continuing to watch. Otherwise, there will be only sound and no visuals, and the visuals will be blocked by pop-up windows. TV was bought with our hard earned money, and now we have to pay to watch a channel, which is unacceptable! Some netizens roast that they have to charge for watching the news broadcast!

Of course, in addition to watching TV programs on these channels, you may also want to watch a movie on TV. If it's currently being released, that's understandable, but movies from a few years ago also need to be purchased to watch. What's the reason for this? Many popular movies and TV dramas that were popular a few years ago must be purchased on TV to be watched. I can only see some films and TV dramas that were unpopular and poorly rated years ago. Moreover, opening a membership on TV is much more expensive than opening a membership on a mobile phone.

In this multi screen era, television has become a decoration. Nowadays, people rarely watch TV, and many households have a layer of dust on their televisions. Some older people also turned off the TV and began to broadcast live on Kwai. Not to mention young people, some newlyweds do not even consider purchasing a TV for their family, but instead choose to purchase a projector to watch movies.

Although projectors may not have the same clarity as televisions in strong daytime light, the advantage is that there are no advertisements, no need to purchase members, and they occupy less space, have larger screens, and have a better viewing experience. Compared to black and white televisions and heavy televisions decades ago, modern televisions have indeed made significant progress in hardware, with color graphics, ultra-thin body, and even curved screen televisions to enhance viewing effects. These are undoubtedly the advantages of televisions.

However, the rise of major electronic products and the phenomenon of arbitrary fees in the television industry have led to the decline of the television industry. The revenue of TV manufacturers mainly comes from four aspects: hardware sales revenue, pre installed program revenue, startup advertising revenue, and membership revenue.

The Best Choice for Consumers

If the operator still relies on advertising and membership fees to make money and presents such an ugly appearance, then the TV is likely to be replaced by other devices such as phones, tablets, and even projectors.

The People's Daily has previously commented on operators regarding television advertisements and doll-like TV membership recharge methods. Many netizens commented that relevant departments should regulate this phenomenon, as it has been going on for a long time.

For example, Xiaomi's TV was the pioneer of on/off advertising mode. Xiaomi attracts customers by selling televisions at low prices, but sacrifices user experience through advertising to earn huge advertising fees. In fact, televisions sold at low prices did not reduce costs, but were simply passed on to consumers through advertising.

That is to say, consumers spend money, and those who watch advertisements are also consumers. For Xiaomi, this is indeed a cost-effective transaction. However, in the long run, consumers' trust in merchants will completely disappear, which may shake the foundation of paid viewing and even completely destroy the paid viewing model.

In fact, we can understand that television manufacturers also need to make profits, but at least they need to be reasonable and charge reasonable fees. Affected by the overall environment, many people have become accustomed to skipping advertisements by purchasing members or paying additional fees to view high-definition images, as these fees are reasonable in business logic and can also be accepted by consumers.

In this fiercely competitive market, television manufacturers must recognize their unreasonable fees and consumers' attitudes towards them, and make timely changes to eliminate unreasonable fees. Only in this way can we retain consumers and occupy a larger market share.

In this digital era, we need a television viewing environment that can meet consumer needs and charge reasonable fees. For young people, what they need is a freely chosen and unrestricted way of entertainment.

Free to choose reasonable fees

TV manufacturers and content providers should realize that young people are the main force of future consumption.

Their attitude towards paid programs will directly affect the development of the television industry. We should start from the needs of young people and provide more content and services that they truly need.

We should encourage innovation and competition, so that the television industry can adapt to market changes while also providing higher quality and more diversified program choices. Only in this way can young people return to the television and enjoy the visual shock and entertainment experience brought by the large screen.

At the same time, we also need to see that applications on mobile internet devices also need to be standardized and managed. We should ensure the security and reliability of these applications and protect the personal information security of consumers.

As consumers, we also need to select and analyze information to avoid being misled or harmed in the vast amount of information. We need to maintain rationality and independence, and find entertainment that truly suits us.

Overall, the demand and habits of young people for television are changing, which is an inevitable phenomenon in the digital age. We should start from the perspective of consumers, understand their needs and rights, and jointly promote the development and progress of this market. Let's look forward to the early arrival of the era of free choice and reasonable charging for television!

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: the Can even watch news broadcast without paying The