This summer vacation, go online to "explore the museum" (online China)

Tech 2023-07-24 08:41:55 Source: Network

Where to play during the summer vacation? Museums are a must-have for most teenagers. Nowadays, many museums have opened online live streaming rooms and improved digital museums, allowing people to enjoy watching

Where to play during the summer vacation? Museums are a must-have for most teenagers. Nowadays, many museums have opened online live streaming rooms and improved digital museums, allowing people to enjoy watching. Digital means break through time and space limitations, providing the public with a convenient way to unlock museums, and opening up new paths for cultural relics protection and inheritance.

High efficiency of live streaming and browsing

The screen is divided into two shots. On the left is the host of the Wu Culture Museum, and on the right is the workbench of the inheritor of nuclear carving techniques. I saw more than 10 knives with different shapes arranged in sequence, and the inheritor interacted with the host to explain the differences in different knife techniques. At the same time, he carved small letters on the olive core the size of his finger belly.

This summer, the Wu Culture Museum in Suzhou, Jiangsu launched a live broadcast of the "National Treasure Plan" series. On July 6th, the first episode of the live broadcast series "Exploring Intangible Cultural Heritage Studio" connected with Zhou Chunyi, the inheritor of the Guangfu Nuclear Carving Intangible Cultural Heritage, to explore the "essence, delicacy, novelty, and cleverness" of Suzhou carving, attracting viewers to watch online. Both sides of the connection not only have questions and answers, but also communicate with the audience through barrage, making the live broadcast room lively.

Stele Forest Museum in Shaanxi launched the live broadcast of the calligraphy exhibition "Hundreds of Rivers and Seas", the China National Silk Museum launched the live broadcast of the cultural relics exhibition "National Treasure Leaps 3000 Kilometers", and the Yanji Dinosaur Museum in Jilin launched the live broadcast of the ancient fossil exhibition "Touch History of Earth"... Many museums, art galleries and other cultural venues broadcast live activities to let the audience "Cloud" tour the exhibition, enjoy the rare collections, and hear professional explanations.

Visiting museums through live streaming is very efficient and convenient in terms of time, "said Beijing resident Ms. Qing. She and her children both love visiting museums. Recently, while visiting the China Arts and Crafts Museum, she encountered a live recording of the" curator's exhibition ". At that time, the curator talked about various intangible cultural heritage techniques, and her 7-year-old daughter was mesmerized by them. After returning home, she searched for live broadcasts and found that her daughter was very interested. Ms. Qing said that it was this opportunity that allowed her to learn about the online live broadcast of the museum. During the summer vacation, sometimes museum ticket bookings are quite tight, and live streaming can help children obtain high-quality professional explanations and avoid wandering around in the crowd of online museums

The lighting in the live broadcast room, the host's demeanor, and the camera's position... The Minhang Museum recently broadcasted the "Mobei Fengming" Bronze Cultural Relics Exhibition. Xu Di, Director of the Propaganda and Education Department of Minhang Museum, introduced that summer is the peak period for various school research activities, but the reception capacity of the venues is limited. In order to serve more eager students, Minhang Museum has planned various live streaming activities, with professional teachers explaining the exhibition content, giving students the opportunity to study online. In the future, we also want to collaborate with Hanfu bloggers, photography bloggers, and others to make more people fall in love with museums through diverse live broadcasts, "Xu Di said.

One click purchase of online good products

In the live broadcast room of the museum, there are not only various themed exhibitions, but also a wide variety of cultural and creative products.

At 8pm every night, the China Woodcarving Museum starts broadcasting on time in the live broadcast room, and the host introduces the discounted items of the day one by one. The audience not only understands the purpose and function of each cultural and creative product, but also understands the creative craftsmanship and traditional culture behind it. Relying on live streaming sales, this cultural and creative store of China Woodcarving Museum, which is set up on the live streaming platform, has sold a total of 59000 products.

"Choosing and purchasing cultural and creative products is an essential part of my offline museum shopping, and it is more convenient to purchase them in the live broadcast room of the museum." Lan Hui, an undergraduate majoring in history at Shaanxi Normal University, has a strong interest in cultural and creative museums. The nine color deer metal bookmark she is using was purchased from the live broadcast room of the flagship store of Dunhuang Research Academy Cultural Creativity. Lan Hui said that in the live broadcast room, when the anchor is commenting on a cultural relic, a purchase button for related cultural and creative products will pop up in the lower right corner of the screen. Sometimes, she can also grab discounts on the benefits of the live broadcast room, which is simple and cost-effective. Not only can it be delivered to home, but it can also be directly sent to friends. She has repeatedly snapped up new cultural and creative products.

The cooperation between museums and e-commerce platforms in live streaming has expanded the sales channels of cultural and creative products, and also brought relevant historical and cultural content into thousands of households. Dongyang China Wood Carving Museum Development Co., Ltd. is specialized in managing cultural and creative products of wood carving museums. Yang Hao, an employee of the company, said that the number of users of the live broadcast room is huge, and it is an important window for Mass communication of traditional culture. Although our live streaming is still in its early stages and there is still room for improvement in data, through this channel, we can stimulate audience interest and understand the cultural heritage stories behind our products

Good panoramic presentation experience

How to avoid crowds and heatwaves and reach the museum site with just one click? In addition to the "crouching" live broadcast room, you can also visit online exhibition halls.

Palace Museum in Beijing has prepared a variety of digital products and services for the audience. Entering the "Panorama Palace Museum", users can walk freely in the empty square of the Hall of Supreme Harmony, or even enter the Hall of Supreme Harmony, to obtain the perspective that cannot be obtained offline; In the "Digital Duobao Pavilion", cultural relics can be flipped and enlarged by lightly sliding the mouse, providing visitors with a 360 degree viewing experience without dead corners; On the website of young people in the Forbidden City, there are vivid and interesting popular science cartoons, rich professional audio-visual courses, downloadable theme books and materials, etc., which have become a "Xintiandi" for teenagers' summer entertainment and learning. Ms. He from Henan is a fan of digital resources in museums. She said, "In digital museums, you can observe them infinitely and discover many details that you didn't notice when you were on the spot

A good online exhibition experience cannot be achieved without technological empowerment. New technologies such as 5G, 3D modeling, Big data, virtual reality, and artificial intelligence will present real-time, comprehensive, and real museums to users. Wu Culture Museum has scanned the Ming and Qing Dynasty relics around the Taihu Lake Lake one by one for half a year, and digitally presented 4 ancient towns, 17 ancient villages and hundreds of ancient buildings. Li Shuang, a staff member of the Wu Culture Museum, said that the museum's live streaming and digitization of cultural relics will eventually accumulate into important academic resources, which will be permanently preserved in the form of streaming media.

Liu Yong, a professor of the School of Journalism of Fudan University, believes that the digitalization of the museum has realized the exchange and sharing of education, science popularization and academic resources; At the same time, digital technology has innovated the expression means of cultural relics stories, providing rich Cultural resource management and historical materials for telling Chinese stories well.

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