Tmall Supermarket is losing money, and this year's "Double Eleven" battle looks great

Tech 2023-09-19 23:23:57 Source: Network

I have a strong premonition that this year's "Double Eleven" e-commerce battle will be more exciting and intense than in previous years, as friends who usually enjoy buying on e-commerce platforms.Why do you say that? The reason is simple

I have a strong premonition that this year's "Double Eleven" e-commerce battle will be more exciting and intense than in previous years, as friends who usually enjoy buying on e-commerce platforms.

Why do you say that? The reason is simple. At the just held Tmall Supermarket Double 11 Merchant Conference, Tmall Supermarket officially announced that it will make key investments in consumer experience, live streaming ecology, merchant support, and other fields in response to the upcoming Double 11 promotion. The total investment will be unprecedented.

Someone has to say, after all, this is a business conference, what impact does it have on us consumers. Of course there are, because places that are heavily supported by the government and invest a lot of resources are often the most affordable or experiential places. By grasping the key points inside, one can enjoy policy dividends and enjoy a wave of benefits during this year's "Double Eleven".

The reason why Tmall Supermarket has been the focus of this year's "Double Eleven" promotion is mainly due to the enormous digital potential of online supermarkets. In the past two years, due to various reasons, many high-end and high-value consumers have been greatly impacted. But people still have a need to improve their quality of life and pursue happiness. Therefore, the consumption growth of food and consumer goods that are closely related to everyone's daily life is relatively significant, especially in online retail. Reports show that sales have increased by 16.1% and 5.7% year-on-year, respectively.

And food and consumer goods are the strengths of Tmall Supermarket. The categories of fresh food, alcoholic beverages, snacks and snacks, home cleaning and personal care, and maternal and infant products have always been the main force of Tmall Supermarket. With strong support this year, we believe that businesses in these tracks will be able to provide more discounts and concessions to our consumers.

Cat Super Live Exciting Continuation

Live streaming is one of the strategic priorities of Tmall Supermarket this year. I still remember the live broadcast of Tmall Supermarket's 12th anniversary celebration in the first half of the year, which featured a total of 114 products on the shelves for family users, attracting over 3 million viewers. Among these high-quality products, there are not only napkins, rice noodles, grain and oil, snacks, cleaning supplies, etc. with high cost-effectiveness suitable for household hoarding, but also large brand goods such as Dyson vacuum cleaners and Jimi home projectors that improve the quality of life.

And this "Double Eleven", I believe that Tmall Supermarket will still use live streaming as an important platform to enhance the popularity of "Double Eleven" and create popular products. The discounts that can be provided in the live streaming room will also be unprecedented. If you want to grab low-priced and high-quality goods, you must remember to stay in the Cat Super Live Room.

Leading Industry in "Half Day Delivery" Logistics

In September, the biggest move of Tmall Supermarket was to jointly announce with Cainiao that it would open another 6 cities with "half day delivery", adding Nanjing, Wuhan, Changsha, Tianjin, Nanchang, and Jinhua, thus bringing the number of cities with "half day delivery" to 14. We know that half day delivery can be simply understood as "buying in the morning and arriving in the afternoon; buying in the evening and arriving in the morning", which can be said to be the "top configuration" for express delivery in the e-commerce industry.

So, if your city belongs to one of the "Half Day Arrival" 14 cities and you want to buy some urgently needed treasures during the "Double Eleven" period, remember to go to Tmall Supermarket to place an order. In this way, you can truly experience what Tmall Supermarket's high-speed supply chain capability is.

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