Bill Gates is right! Three ace cards in hand, Huawei has a "successor"?

Tech 2023-10-11 01:46:25 Source: Network

Recently, a domestically produced mobile phone has attracted widespread attention both domestically and internationally. It is Xiaomi's new flagship model - Xiaomi 13

Recently, a domestically produced mobile phone has attracted widespread attention both domestically and internationally. It is Xiaomi's new flagship model - Xiaomi 13. The hot sales of this phone during the 618 period left everyone stunned, becoming the "savior" of the domestic mobile phone industry's rebirth.

The commercial logic and market potential hidden behind Xiaomi 13's brilliant achievements are thought-provoking. At the same time, this also sounded an alarm for Huawei, the big brother that has always occupied the domestic high-end mobile phone market. If Huawei wants to break through the situation and regain its lost ground, it must take decisive action to accelerate transformation and upgrading.

The brilliant victory of Xiaomi 13 marks the rebirth of domestic mobile phones

The Xiaomi 13 is a flagship smartphone launched by Xiaomi at the end of 2022, equipped with Qualcomm Snapdragon 8th generation processors, LPDDR5 memory and UFS3.1 flash memory, equipped with a 4000mAh large battery, supporting 120Hz adaptive high brush screen, and a main camera of 50 million pixels. From all aspects, the Xiaomi 13 has reached the high-end flagship configuration level.

However, what truly ignited the market for Xiaomi 13 was its strong cost-effectiveness. Although the Xiaomi 13 is priced at around 4000 yuan, its configuration is no less than that of Apple and Huawei flagship machines that sold for over 10000 yuan during the same period, making it the "king of cost-effectiveness" in the industry.

During the 2022 Double Eleven and 618 promotions, the sales of Xiaomi 13 can be said to be "outrageous".

On the day of Double Eleven, the sales of Xiaomi 13 phones exceeded 500000 units, becoming the top selling Android phone of the day. During the 618 period, the sales of Xiaomi 13 reached an astonishing 1.2 million units, not only surpassing all Apple iPhone models, but also successfully defeating several high-end brand flagship phones such as Huawei and OPPO, becoming the sales champion of 618 domestic mobile phones. This undoubtedly indicates that Xiaomi 13 has become the "savior" of the domestic mobile phone industry's rebirth.

Xiaomi 13 has achieved such brilliant commercial success due to its more precise grasp of the demands of Chinese consumers. On the one hand, Xiaomi 13 has done its homework in hardware configuration and provided a powerful performance experience. On the other hand, its price is very affordable, only about half that of Apple and Huawei, catering to the needs of most consumers for "high configuration and low price". It can be said that Xiaomi 13 has successfully found the "golden point" between high-end flagship and price balance, restoring the dignity of domestic phones with a "glory" complex, marking the rebirth of the entire domestic phone industry.

Huawei needs to transform in a timely manner and find breakthroughs

Compared to the brilliance of Xiaomi 13, Huawei, which has long held the top spot in domestic mobile phones, has been in a difficult situation in the past two years. Huawei, headquartered in Shenzhen, has long maintained its position as the world's second largest smartphone shipment, and its high-end P-series and Mate series phones once made Apple's iPhone wary.

However, since the "lockdown" imposed by the United States on Huawei in 2019, Huawei's smartphone business has been in trouble.

The main problem is that due to the inability to obtain chip support from key suppliers such as Qualcomm, Huawei's phones have to switch to independently developed Kirin chips, which have certain performance and compatibility limitations compared to Qualcomm's solutions.

In addition, after being banned by the United States, Huawei phones have also lost support for Google services, and many users are worried about not being able to use Google applications normally. These two major challenges have led to a significant decline in Huawei's mobile phone sales, with many users flowing to competitors such as Xiaomi and Vivo.

In response to the current difficulties, Huawei urgently needs to find new breakthroughs.

On the one hand, Huawei needs to increase its research and development efforts on Kirin chips, striving to catch up with Qualcomm as soon as possible and provide a performance experience comparable to its flagship Android. On the other hand, Huawei also needs to fill Google's gap through self-developed applications and services, such as launching the Huawei App Store, to improve the completeness of the software ecosystem.

In addition, more proactive marketing and more explosive product innovation will help Huawei's mobile phone business break through and regenerate.

Domestic mobile phone manufacturers should strengthen innovation and compete for high-end market opportunities

Looking ahead, driven by Xiaomi 13, domestic mobile phone brands clearly have the strength to enter the high-end market. This is undoubtedly good news for the domestic high-end mobile phone market, which has long been dominated by foreign companies such as Apple and Samsung.

With the continuous improvement of domestic mobile phones in terms of cost-effectiveness, photography, battery life, and other aspects, they have a full opportunity to take a share of the high-end market, and even gain a dominant position.

The industry predicts that in the next three years, there will be a fierce competition between domestic brands and Apple and Samsung in China. At that time, consumers will receive more affordable and high-performance choices.

This will also promote the further upgrading of the entire domestic mobile phone market, and the user experience will be comprehensively improved.

Of course, to achieve this grand goal, domestic mobile phone manufacturers must continue to increase their research and development investment, and catch up with foreign competitors in industrial design, signal reception, fast charging, and other aspects.

In addition, further enhancing brand influence and cultivating high-end image is also crucial. Only when domestic brands gain consumer recognition and trust can they establish themselves in the high-end market.

I believe that through the joint efforts of domestic mobile phone companies, domestic brands can fully occupy a dominant position in the future high-end market. At that time, the slogan "The world is different due to Chinese brands" will also become a reality.

The success of Xiaomi 13 undoubtedly boosted the confidence of domestic mobile phones. At the same time, this also sends a signal of awe to established flagship manufacturers such as Huawei. To win in this new competition, domestic mobile phone companies must also maintain strategic focus, continue to do well in products and channels, and keep up with the times to meet user needs.

Netizens also have various opinions on this. Some people believe that Xiaomi 13 has opened a new chapter in the anti hypermarket of domestic mobile phones; Some people also believe that Huawei still has the strength to once again dominate as long as the transformation is appropriate.

Some users are concerned that domestic mobile phones may still have shortcomings in system compatibility and other aspects. These views are really insightful. The author believes that domestic mobile phone enterprises need to maintain a modest and prudent attitude in order to open up a Xintiandi in the complex and changing market.

Dear reader, are you confident that domestic mobile phones will disrupt the high-end market? Welcome to leave a message in the comment section and discuss with us the beautiful future of domestic mobile phones.

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