Report: Automobile manufacturers entering the smartphone market can create differentiated user experiences

Tech 2023-10-12 15:05:02 Source: Network

Global Network Technology Comprehensive ReportOn October 12th, according to the latest report released by industry analysis firm Canalys, car manufacturers have entered the smartphone market and plan to shape their own ecosystem through smartphones to ensure seamless integration of smartphones with smart cabin systems, thus forming a differentiated user experience.The report believes that through a fully integrated digital ecosystem, car manufacturers can gain a deeper understanding of user preferences to meet the implicit but crucial needs of their target car users

Global Network Technology Comprehensive ReportOn October 12th, according to the latest report released by industry analysis firm Canalys, car manufacturers have entered the smartphone market and plan to shape their own ecosystem through smartphones to ensure seamless integration of smartphones with smart cabin systems, thus forming a differentiated user experience.

The report believes that through a fully integrated digital ecosystem, car manufacturers can gain a deeper understanding of user preferences to meet the implicit but crucial needs of their target car users.

Canalys predicts that by 2023, the penetration rate of L2+assisted driving system (ADAS) in China will reach 4.7%. With the gradual clarification of China's high-level ADAS regulations for L3 and above, 2025 is expected to become a turning point for China's high-level ADAS, with L3 level permeability expected to reach 4.6%.

As cars develop towards higher levels of driving assistance, driving behavior will also change, and car users will gradually generate new scene experience needs. This requires that the user experience of intelligent cabins must also keep up with the times to match the constantly changing user scenarios. Introducing smartphones, a high-frequency contact device, into the new energy vehicle ecosystem can help car manufacturers understand the complex needs of drivers. When the applications and services of smartphones are tightly integrated with the cockpit, users can unlock new smart life experiences when product power and entertainment experience are limited.

Canalys also stated that car manufacturers entering the smartphone market will face challenges from old player competition and cost control, but the integration of smartphones and cars will become a trend and is expected to be promoted in the global market.

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