Zhang Chaoyang Appears in Chongqing, and the Sohu Video Series Live Activity is about to sweep through the "Mountain City"
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This afternoon, Zhang Chaoyang, founder of Sohu, chairman of the board of directors and CEO, and PhD in physics, arrived in Chongqing and received an interview with the media. It is reported that from October 14th to 15th, the representative IP of Sohu Video Knowledge Live, "Zhang Chaoyang's Physics Class," will open a special session at Chongqing University
This afternoon, Zhang Chaoyang, founder of Sohu, chairman of the board of directors and CEO, and PhD in physics, arrived in Chongqing and received an interview with the media. It is reported that from October 14th to 15th, the representative IP of Sohu Video Knowledge Live, "Zhang Chaoyang's Physics Class," will open a special session at Chongqing University. At the same time, the 2023 Sohu Video Dance Flip Jump Competition will also have a road show in the Chongqing competition area. Today, Dr. Zhang Chaoyang provided answers to questions related to the event and Sohu videos, followed by shorthand notes of some on-site interviews.
Zhang Chaoyang: Hello everyone, I haven't been to Chongqing for many years, I'm quite excited. Our first visit this time is that Sohu Company currently has two directions of business or products, not including games. As a media platform, there are two directions. One is the information direction, which is Sohu News, Sohu Portal, and mobile Sohu Network. The second category is Sohu Video. Today, I am representing the Sohu Video department to come to the Sichuan Chongqing region and Chongqing.
Why are you representing Sohu Video here? Why did you suddenly come here? Actually, it's because Sohu Video actually has many users in Southwest China, Chongqing, and Sichuan, who are also here to communicate with our users. What business or service does Sohu Video currently provide? Traditionally, Sohu Video was primarily based on online drama length videos, including American dramas, some produced dramas, purchased dramas, and so on. Watching long dramas is a bit like Youku and iQiyi now, but Sohu Video has undergone dramatic transformation in recent years. It is a unique account system and user social platform, a bit like the video number and Tiktok number. Sohu Video still has many users in the southwest region, including many accounts and broadcasters. The main channel for obtaining information is social media, not algorithms, and algorithms are only auxiliary.
We are still working on the long drama of Sohu Video, including watching American dramas and many self-made dramas. This time, we are mainly discussing account users UGC and social media platforms. What can this social media platform do for everyone? Firstly, it can help everyone make money. How can social distribution make money? At present, I haven't brought any goods and haven't sold them directly. But you can send short videos or do live broadcasts, as long as everyone completes the content, you can share it with the platform. Not just some institutions, I'm talking about individuals. Broadcasters do not necessarily do live streaming, and not posting short videos to participate in interactive activities is also known as a broadcaster. Broadcasters who want to make money must post short videos, or live streaming, mainly using short videos for advertising, which can serve as an additional source of income. This is what Sohu Video can do.
From the perspective of users and content acquisition, it is a social platform that can meet people and make friends. What I just mentioned is product positioning. From the perspective of content positioning, we are striving to build a knowledge dissemination platform that can be purchased for learning. Many of our broadcasters have joined Big V and Little V to learn things for free on Sohu Video. My physics class is quite popular now, and I am also here today to promote my physics class. Physics class is another dimension. Regarding science popularization and research in scientific physics, in addition to being a major influencer or internet celebrity on Sohu Video, my attempts in the past few years have been to integrate the traditional foundation of science and the rise of new media. New media has never been so rich and three-dimensional, and dissemination has reached an unprecedented scale and state. In this situation, various fields of knowledge will be disrupted by new media. Many scientists, professors, and teachers used to publish papers in professional magazines, but now they have become internet celebrities or various self media platforms. This trend has just begun in China, and has been going on for several years abroad. Many professors have become broadcasters. Zhang Chaoyang's Physics Class also took the lead in this trend, combining three-dimensional new media with hardcore basic science popularization. So there are also inherent reasons for its popularity. Sohu Video is not only about "Zhang Chaoyang's Physics Class", but also has many scientific broadcasters staying in. There are a large number of live broadcasts every day, as well as a large number of short videos for learning in various aspects. This is the dissemination of content, which greatly improves efficiency and achieves such high efficiency in the dissemination of information knowledge. And many broadcasters also deepen their learning through the process of speaking to others. The fastest way to learn is to teach others, such as internet self media, live streaming, and short videos. Teaching others is a great learning method. After being a broadcaster for a long time, he may become very professional in a certain field, such as cooking, tourism, and beauty. Including various aspects of mathematics, physics, chemistry, biogeography, health medicine, or teaching running, somersaults, anything. I have come to the southwest and Chongqing this time, so I cannot call it "settling in". Therefore, I brought "Zhang Chaoyang's Physics Class". Tomorrow, I will continue to give an offline physics class at Chongqing University, or talk about some things I have learned in calculation in the past one or two years. My topic tomorrow is astronomy, some concepts of quantum mechanics, to calculate the end of stars. There are three possible outcomes, one is white dwarfs, Black dwarfs, which may eventually reach neutron stars, are all calculated. Tomorrow's theme is to help everyone calculate the limit and when it will be a white dwarf.
The Sohu video streaming platform also has various circles, and what is particularly popular now is that in addition to knowledge dissemination, many doctors and health broadcasters are here, including many technology broadcasters. There are several other circles, one is that Hanfu is particularly popular, and the National Hanfu Competition is currently underway. The other one is KPOP. I see that there are people of all ages present here, and those born in 1995 may know that KPOP is particularly popular. KPOP can also be popular on Sohu Video. The day after tomorrow, the National KPOP Flip Jump Competition Southwest Region General Competition will be held in Chongqing, which is also a significant piece of information on Sohu Video. Its image expression is particularly important, and images, including live streaming, are also very important. Video platforms will be particularly popular, and this time in Chongqing and the Southwest region, the first thing is to create opportunities for everyone to start a business on Sohu Video or make money by posting short videos. In addition, it can be a live broadcast, including learning, physics classes, and participating in the final of the flipping competition. This is the purpose of this trip. I will talk about that first. Now, let's enter the interaction, and everyone can ask questions.
Q: Why did you choose Chongqing University for this physics course? The second question is that your "Zhang Chaoyang's Physics Class" has been taught more than 180 times. The lecture should be said to be teaching, it should be said to be a kind of giving. You must have gained something from it. I would like to ask what you are looking for in your heart?
A: Just now, I mentioned that my class was initially held online, and there is an offline class once a month. The offline classes are all held in a classroom inside the building of Sohu Company. But sometimes I will speak on other occasions, the last time I was at Tsinghua University and returned to my alma mater. Entering the university campus series is a bit of a beginning feeling. This time, Sohu Video came to Chongqing and naturally chose the School of Physics at Chongqing University. I couldn't be called a colleague. I was a novice and left early on. I couldn't be called a researcher. I am a fan of popular science and a bit of a colleague because what I am talking about is not popular science, it is a bit profound, and there are many calculations, Being able to communicate better among teachers and professors in the physics field or physics department, so I chose Chongqing University.
I am also learning while teaching others. On the one hand, as the broadcaster of Sohu Video, from the company's perspective, I have been teaching English for six or seven years, and physics for two years, with over 180 episodes. On the other hand, it is a personal interest. This is an early dream that I left unfulfilled and wanted to realize again. Physics is very interesting, and I think it is a requirement of my own life. I think I should understand it and be interested. In the process of teaching others, my interest has become even greater. In the past two years, I have made great progress in the calculation knowledge of physics.
Q: Short videos related to popular science are becoming increasingly popular and popular among many people. This is a trend, but many people believe that professional and solid knowledge is necessary to make popular science short videos. What do you think of this? What kind of people do you think are suitable for doing short videos related to popular science, including live streaming, and does the proportion of popular science broadcasters on Sohu Video platform relatively high?
A: Yes, I think popular science videos are short videos, or articles, or accounts are in Sohu videos, or WeChat official account, or live accounts are in Sohu videos. Anyone should be qualified to do it. The internet has a way of screening and elimination, which is to have interaction. Finally, one must become a technology broadcaster, whether they are popular or not, whether they believe what you say, there is a time test. And there are immediate comments and interactions. It is a process of amplifying the mutual review between professional magazine peers into a lively discussion and verification among online netizens.
I've been enjoying watching American dramas lately. When I watch an American drama, I usually watch it first, okay? I usually go to the sour tomato website, which is particularly popular on English websites. There are many comments inside, and I have read them before deciding not to watch this American drama. This is a kind of amplified comment. Anyone is qualified to do science popularization, and as for whether your science popularization is popular or not, netizens will ultimately choose.
Q: What are the highlights of this Chongqing series of live streaming activities? What inspiration does this second visit hope to bring to college students?
A: The main focus is on the physics course series, even if the location is not in a university, there are many science and engineering students who are interested in online live streaming or offline classes. Learning physics through a new media approach is a relatively novel approach. My approach is not quite the same as textbooks, unlike the cramming acceptance of textbooks. The development path of physics science and the logic inside are actually not singular, with many different interpretations and understandings. Even the translated terms are different. I will share some of my research and learning experiences with everyone, making learning a very interesting thing, instead of rote memorization, there are many ways to handle it. For example, how is a white dwarf related to quantum mechanics? It doesn't matter, Skylab. I think this one is quite unique.
Q: May I ask which ones do you value in Chongqing? What are your expectations for this competition in Chongqing? Why did you choose to do this dance flip competition in the first place?
A: Firstly, Sohu Video has gone back to the ancient feeling of Sohu Video in the past. Sohu Video has been renovated, and now many young people born in the 1990s and 95s are watching it. Our team is also relatively young, and they can capture the popular things among young people nowadays, including the recent popularity of Hanfu and KPOP. Sohu Video's team seized this opportunity. To promote KPOP, it has already been held in South China and Central China, and now it is the Southwest. Chongqing will definitely be chosen for the Southwest, and the final will be held in Beijing.
Q: What aspects should young people pay more attention to when learning in the context of artificial intelligence? The theme of this activity is assisted employment. Please provide a detailed introduction to assisted employment.
A: What do you mean when it comes to replacing people's work in the context of artificial intelligence big data big models? What should young people do. I think the big model is certainly very good, it can indeed bring work efficiency, and many things do not need to be done by people. Generally speaking, the development of software is not the first time it has happened. Various tools have happened before, and work has not decreased, but has become more frequent. I believe it has improved work efficiency. The big model improves everyone's work efficiency, including the efficiency of knowledge dissemination in society. In this case, humans will be busier and actually have more work to do. This is not about being unemployed, there is no job to do. Nowadays, it's not easy for young people to find jobs. I think the internet is an opportunity. Young people are the most knowledgeable about the internet, including bringing goods. Perhaps Sohu Video will also bring goods in the future. Overall, young people, especially those born in the 1990s and 95s, brought the internet with them. They were born with the internet, and young people have the same understanding of the internet as their families. We didn't have the internet when we were young. Young people are the ones who understand the internet the most, and this is on their home turf. The opportunity brought by the internet is for young people, whether it's shopping or not. The matter of shopping has greatly reduced the cost of public selection and improved accuracy. The efficiency of selecting products with good or bad quality is higher, which can directly establish the fastest channel between merchants and buyers. At the same time, it can also guide merchants, or guide the production of various products or handicrafts, which is highly market-oriented and has brought prosperity to the private economy. Live streaming is a great thing, as everyone can become professional in every aspect and it is also a learning process.
We haven't brought the goods yet, and we may bring them in the future. Regarding knowledge dissemination, this is a new field we have explored. What if young people do? I think finding a career on the internet is very promising. I'm not saying it's difficult to start a company, just one person or a few people can become broadcasters. Whether it's selling goods or spreading various knowledge, internet celebrities are productivity. Now, when you become an internet celebrity, you have to increase your followers, so fans are particularly important. When the broadcaster chooses the industry you love the most, love is the best teacher. When you love a certain aspect, you become particularly professional in this field for a long time, and you become the champion of the competition. You will be particularly outstanding in this field, and others will believe what you say. I have great respect for those who have been working as self media in a certain field for a long time. By spreading what you love, you become an expert in this area, and even gradually become an expert in the process of speaking. With an audience and fans, there is no need to worry about a business model. To do a good job of dividing accounts every month, the money you receive can help you stop working and eat and drink enough.
Q: Besides the KPOP circle layer, what other interesting circles do Sohu videos have? What value can these circles bring?
A: Our main venue of activity is the attention stream, which is all-encompassing. Attention stream is the main product, and there is also a product called circle, which is different from the circle you just mentioned. The group you mentioned is transformed into a specific product, which is a circle layer. In the Sohu video attention stream, the most popular circle in the product circle is Hanfu and KPOP, which are closest to being at the top. Previously, it used to be a humorous and humorous category, including Hanfu, KPOP, and humorous and humorous. Now, humorous and humorous is a big category. If young people want to work and start their own businesses, they should feel that this person is quite amusing. They can really become a funny broadcaster and bring joy to everyone. We once had a saying that humor is a contribution. You make everyone happy, and it is also a contribution to cultural dissemination. Funny broadcasters are quite popular on Sohu videos.
Recently, the science circle, technology circle, and technology exploration circle have also been quite popular, as well as the doctor circle, doctor health circle, and beauty circle. You can see from the leaderboard that the most popular ones are Hanfu, KPOP, and Fun.
Q: I would like to ask two questions. Firstly, entrepreneurs nowadays like to talk about long termism. As a successful entrepreneur, I have been teaching physics for two years and English for so many years. The second thing about individuals, in the past two years of interviews, I like to say a sentence: 'To live is to do things.' Why do you like to say this sentence? What are you going to do with Sohu next?
A: The first question is related to the second question, as stated in the preface of the first volume of the physics book. In the past few years, starting from 18 years, we have reorganized our values in life, realizing that a person's life is not about pursuing happiness, but about pursuing meaning. Meaning is very important. To be alive, one must engage in something, which is also a way of pursuing meaning. To be meaningful, including teaching physics, is very meaningful. This is also related to long-term ism. When we are a company, if we only aim to make money without considering creating value, or if this matter brings value, is it meaningful for our personal life or society, Just for the sake of making money, not values, which are two different concepts of a goal and values. They often rush for quick success, lack patience, and do not have truly good products. They can make quick money, earn speculative money, and there may be many risks for the enterprise. Long termism is related to the meaning of life. Why do we work and why do we start a business? Because it is meaningful, what is meaningful in this situation? Because we want to bring the best products to society and provide better services to society through fierce market competition, including creating job opportunities. The social responsibility of enterprises, including the social responsibility of products, is as important as making money, so that they do not rush for quick success and instant benefits, but instead focus on doing something, which is called long-term ism.
Q: What is the support for content creators? Except for your forwarding.
A: The current distribution model must be simple, transparent, and one size fits all. There is not much to support. In such a small society, on the one hand, it is necessary to post good content, and on the other hand, it is necessary to be socially active. It is also a social platform, and just posting content cannot be done. Posting a certain content on other algorithm platforms is communicating with algorithms. A certain plot in a short video has touched the nerves of many netizens and will no longer appear the next time they encounter it. We are not here. We rely on social activity and should forward, follow, and interact with others. Many people will also pay attention to your things in turn. It is a community that needs to grow, and once your fans rise, they cannot take it away. It is a type of accumulation. In addition to my reposting, there are also some main distribution and reposting hands. The main focus is to make friends, be socially active, and follow others, so that others can follow you. Among the people who follow you, there may be a big V, and once a big V reposts to you, you may gain many fans. Having a certain structure and texture, just like the net woven by a sweater, it is a mesh. How to gain the greatest fan base is to become an active node in the mesh. There are many things to pay attention to in order to survive and gain fans, as well as to become a big V. You need to be able to play with the attention stream to grow quickly.
Q: What preparations have you made for tomorrow's major lecture, and will there be any surprises?
A: Tomorrow's content has been discussed in front line class, and there may not be as many people watching online classes as offline ones. Tomorrow's content will still have surprises. Tomorrow's content is generally not available in textbooks, but in quantum mechanics and physics, it is usually used as a topic for searching or on some topics. This topic is still quite interesting, although it does not have much to do with current life, because it only happened 5 billion years later. You must be concerned about what the universe is like and what stars look like on this Earth, and everyone has a curiosity. The existence of stars in the universe is a balance, and the balance of the sun is the balance between the forces of hidden contraction and the thermal expansion generated by internal nuclear reactions. At the end of a star's life, the nuclear reactions inside its core are terminated. If carbon and oxygen enter the nuclear reaction further, a higher temperature, possibly tens of billions of degrees Celsius, is required. In this case, the nuclear reaction stops, and once it stops, it cools down
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