IPhone 15 Series Cost Exposure! Still less than half the price, but the sales performance is not good anymore

Tech 2023-10-20 09:46:40 Source: Network

As is well known, the net profit of the iPhone can be said to be far ahead in the entire mobile phone industry! Taking the previously announced results for the third quarter of 2023 as an example, Apple's revenue in the third quarter was $81.8 billion, with a net profit of $19

As is well known, the net profit of the iPhone can be said to be far ahead in the entire mobile phone industry! Taking the previously announced results for the third quarter of 2023 as an example, Apple's revenue in the third quarter was $81.8 billion, with a net profit of $19.9 billion (a net profit margin of 24.31%). Among them, iPhone sales reached $39.67 billion, accounting for 48.5% of revenue, making it half of Apple's revenue!

With the release and sale of the iPhone 15 series, facing the still high selling price, netizens are beginning to wonder what changes will be made to the cost of this new phone, and whether it will exceed the previous model? Recently, foreign media reported that the material cost of Apple's iPhone 15 ProMax is $558 (currently about 4080 yuan), which is still less than half of the selling price. The component cost accounts for 47%, which is 12% higher than the previous generation iPhone 14 ProMax.

As for which components have increased costs, according to a disassembly report by Fomalhaut TechnoSolutions in Japan, it is believed that the screen cost of the iPhone 15 ProMax is 10% higher than the previous generation, the titanium frame cost is 43% higher, and the cost of the A17 Pro is 27% higher than that of the A16; The cost of a telephoto camera and its prism system is 3.8 times higher.

Not only has the production cost of the oversized cup increased, but the cost of the other three models has also increased compared to the previous generation models. According to foreign media statistics, the bill of materials for iPhone 15 Pro is $523, an 8% increase from the previous generation. The bill of materials for iPhone 15Plus is $442, approximately 10% higher than the previous generation; The bill of materials for iPhone 15 is $423, which is approximately 16% higher than iPhone 14.

Although some parts of the iPhone 15 series have increased costs, some maintenance costs have decreased significantly! From the official repair cost of the entire iPhone 15 series announced by Apple, the glass back panel repair cost of the iPhone 15 Pro series has been directly reduced by more than half compared to the previous generation, mainly because the new machine has optimized the body structure and frame, making the disassembly of the back glass panel more convenient.

It is worth mentioning that the market performance of the iPhone 15 series may be affected. According to data released by market research firm Counterpoint Research, compared to the iPhone 14 series in the same period last year, the sales of the iPhone 15 series decreased by about 4.5% in the first 17 days after its release. Whether due to personal reasons or the influence of friends such as Huawei, it seems that Apple's sales performance this year will be discounted!

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From Play Point Digital

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