Crazy acquisition of 10.5 billion! Dirty and ugly Decathlon has made middle-class people start to "roll" equipment

Tech 2023-10-24 21:53:11 Source: Network

Decathlon, known as "offline tiger, straight man paradise", has always maintained a sincere style of writing.We have developed this bicycle lock,To avoid theft of your low value items "and" Anti theft security level: 3 (out of 10 points) ",This implies that this bicycle lock can only lock cheap things, and don't blame me for losing things that are expensive

Decathlon, known as "offline tiger, straight man paradise", has always maintained a sincere style of writing.

We have developed this bicycle lock,

To avoid theft of your low value items "and" Anti theft security level: 3 (out of 10 points) ",

This implies that this bicycle lock can only lock cheap things, and don't blame me for losing things that are expensive. This kind of honest copy,

Although it feels a bit scolded, it also makes people feel very comfortable.

Decathlon's honest style is reflected not only in the copywriting, but also in the service of the clerks. They are also sincere,

A cunning routine, full of honesty. Therefore, Decathlon's employees are also highly praised.

Decathlon has always been regarded as a "straight man paradise", but in recent years, Decathlon has gradually got rid of this label,

It has become a place that both men and women, middle-aged and young, enjoy visiting. This is because Decathlon's store construction is very large,

15% of the areas are user experience areas. Therefore, you can enjoy the whole day inside and the shop assistant won't disturb you.

Decathlon has become a real "joy park" because of this "doing nothing" business mode.

Decathlon's success lies not only in its business model, but also in its low price and high cost performance,

Therefore, it is called "Lululemon replacement". This stingy business approach, from design to production to logistics,

They are constantly reducing costs, making product prices more affordable. Therefore, Decathlon has become the favorite of the middle class.

In a word, Decathlon's honest operation mode makes people feel comfortable and trustworthy.

Its store construction and product prices are also very attractive, making it a popular place for men, women, middle-aged and young people to visit.

What do you think of Decathlon's products and quality? Welcome to leave a message for discussion.

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