After OPPO stopped making cores, American media: another major victory

Tech 2023-05-16 19:42:05 Source: Network

With the announcement by OPPO to shut down ZEKU and stop self-developed chips, the entire technology industry was shocked because there had been no signs before and it was still such a large-scale chip enterprise. Such news has naturally attracted attention abroad,American media claims that American chips have once again achieved significant victories

With the announcement by OPPO to shut down ZEKU and stop self-developed chips, the entire technology industry was shocked because there had been no signs before and it was still such a large-scale chip enterprise. Such news has naturally attracted attention abroad,American media claims that American chips have once again achieved significant victories.And attributed this incident to the results of chip sanctions.

So what is the real reason? Is it really caused by the United States?

The official reason given by OPPO is that "due to the uncertainty in the global economy and mobile phone market, the company needs to make strategic adjustments to address the challenges of long-term development.

Duan Yongping, the founder of Bubugao brand, also commented on the news of Zheku's shutdown on Snowball: "Correcting mistakes should be done as soon as possible, and the cost is the smallest

However, netizens did not buy it, but instead believed that it was an American scam behind it. It was OPPO who received the news that if they did not stop developing chips, OPPO's industrial chain would be cut off. If it's not the United States, why dissolve it all at once? Can't we just lay off some people and keep ZEKU first?

However, as long as we carefully analyze the current market difficulties faced by OPPO, we know that the official reasons given by OPPO are correct, rather than the reasons analyzed by netizens from the United States.

Firstly, the mobile phone business is sluggish, with OPPO's shipment volume in the domestic market dropping by 28.2% last year. Compared to competitors such as Apple, Xiaomi, Honor, and vivo, OPPO's sales have declined the most significantly, and the mobile phone market is already sluggish. Global smartphone shipments have decreased by 13% in the first quarter of 2023, making it difficult for OPPO to continue providing blood for its chip business.

Secondly, self-developed chips are a challenging project. In terms of technology, a large number of talents are needed, and in terms of research and development, enterprises need to invest a huge amount of research and development expenses. Zheku has invested at least ten billion yuan in the chip field in the past three years,OPPO launched the Mariana MariSiliconX last year, which only indicates the creation of the chip, but entering the market is another matter. Using the logic of making a phone to make a chip is risky. Even more expensive is the EDA tools purchased for designing chips, which invest significantly more money than labor costs.

OPPO has paid nearly ten billion yuan in tuition fees for core making, which is not a big cost. The tuition fees paid by OPPO are also tuition fees for the entire industry. This matter has a profound impact on the industry and a profound lesson. Entering the semiconductor industry must respect the laws of the industry and maintain a reverence for them.

In 2018, Dong Mingzhu boasted that he would invest 50 billion yuan in three years and there is no reason why he cannot build a chip

American media view this matter with a sense of gloating. In fact, semiconductor companies in the United States are also struggling, with a sluggish market and many semiconductor investment projects delayed, resulting in a significant decline in the performance of 95% of semiconductor companies.

ZEKU also cannot represent our other semiconductor companies. After ZEKU announced its dissolution, major companies also began to compete, includingSemiconductor companies such as Huawei Hisense and Ziguang ZhanruiOne after another, they threw fast entry channels at ZEKU employees, and even many headhunters went straight to the ZEKU building to squat down.

Multiple companies' HR and headhunters have posted recruitment information in the ZEKU group

The exit of OPEPO's self-developed chip company ZEKU will undoubtedly bring significant changes to the chip industry. Although OPPO has abandoned self-developed chips, Huawei, Xiaomi, and vivo continue to adhere to the development of self-developed chips. I hope these companies can continue to focus on chip research and development, and contribute to the rise of China's semiconductor industry.For Chinese semiconductors, this incident is just a small trough, and the so-called major victory by American media is ultimately just a dream.

Do you think there is still hope for Chinese semiconductors in this regard?

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