A Way to Increase Income by Turning Green into Gold

Tech 2023-11-11 08:41:00 Source: Network

When it comes to Anhua in Yiyang, Hunan, many people associate it with "Anhua black tea". As a national geographical indication protection product, Anhua black tea has become an important local business card

When it comes to Anhua in Yiyang, Hunan, many people associate it with "Anhua black tea". As a national geographical indication protection product, Anhua black tea has become an important local business card.

By the cliffs and waters, there is no self growth. Relying on the unique geographical location and natural endowment of Anhua, the black tea industry continues to "grow". It is reported that in Xiangzhong County, with a population of 1.03 million, there are 360000 acres of tea gardens, and nearly 400000 people make a living through tea. Anhua has become the only county (district) in Hunan's tea industry with an annual processing capacity of 86000 tons and a comprehensive output value of 23.8 billion yuan, making it the only county (district) with a comprehensive output value exceeding 10 billion yuan.

One important reason for the rapid development of the black tea industry is the increasing gold content of the "Anhua black tea" brand. In order to maintain the brand of "Anhua Black Tea", Anhua strictly controls and approves the use of the "Anhua Black Tea" National Geographic Indication Protection Product Special Mark among more than 210 black tea processing enterprises in the county. At the same time, the pattern of "small but scattered" and "small but chaotic" has been accelerated, and a black tea processing, operation, and sales industry chain has been formed in the local area, led by well-known enterprises such as China Tea Hunan Anhua First Tea Factory Co., Ltd. and Hunan Baishaxi Tea Factory Co., Ltd., and nearly 80 industrial enterprises above the designated size.

In the black tea exhibition hall of Hunan Baishaxi Tea Factory Co., Ltd., General Manager Liu Xin'an held a piece of Baishaxi Tianfu tea and said, "Don't underestimate this' black brick '. It is the single product sales champion of Anhua black tea." According to reports, since its launch, this tea has become the' most beautiful child in the black tea industry ', with annual sales of 600000 pieces and sales of over 100 million yuan. Without the brand support of 'Anhua Black Tea', it would be unimaginable, "said Liu Xin'an.

In addition to brand support, technology support is also an important factor. When it comes to Anhua black tea, many people think of "thousand liang of tea" and "ten thousand liang of tea". In fact, this is just traditional Anhua black tea. With the support of technology, today's Anhua black tea is also keeping up with the times, "said Liu Lingzhi, Party Secretary of Anhua County Tea Tourism Industry Development Service Center. For example, in response to the demand for younger users, Anhua black tea has portable packaging such as small black bricks and small golden flowers; In response to the personalized needs of users, Anhua Black Tea has launched innovative products such as "Constellation Edition" and "Movable Type Printing Edition"; In response to the needs of users for a healthy lifestyle, Anhua black tea has functional products such as mulberry fragrant poria bricks and sugar suitable poria

In recent years, Anhua has become increasingly aware of the importance of technology empowerment, introducing 16 tea experts, including Academician Liu Zhonghua, to develop new equipment, products, and apply for related patents. Anhua black tea has gradually shed its inherent image of being 'silly, big, and rough', and has gained higher market awareness and reputation

Standing on the Furong Mountain in the southern part of Anhua, clusters of tea trees are lush and extend into the distance along the mountain ridge. Cao Chenxiang, a villager from Wangcheng Village, Meicheng Town, Anhua, said, "These 400 acres of tea gardens are all planted by me!" The scale of the tea gardens has grown to such a large scale, and Cao Chenxiang is particularly grateful for the various support policies of the local government and financial institutions for black tea. Around 2020, his tea factory was facing a critical moment of business transformation, and due to a lack of funds, he could only hope for "tea" and could not use it vigorously. Fortunately, after learning about this situation, the local Agricultural Bank of China Xianxi Branch quickly granted him a "black tea loan" of 300000 yuan. This fund was like a timely help, helping him overcome difficulties and bringing greater hope to the development of the tea plantation. It is understood that the "Black Tea Loan" is an innovative credit model created by the local Agricultural Bank of China, supported by data provided by the County Tea Tourism Industry Development Service Center and the County Agriculture and Rural Bureau. It is a pure credit loan tailored for local tea enterprises and tea farmers. Since the beginning of this year, the Anhua Branch of Agricultural Bank of China has issued a total of 180 million yuan in black tea industry loans to nearly 900 farmers, new agricultural business entities, tea enterprises, etc., adding impetus to the development of tea enterprises.

Nearly 100000 out of the 148600 impoverished population in Anhua were lifted out of poverty through tea. Nowadays, Anhua black tea is entering a new stage of high-quality development with the multiple support of "brand+technology+policy". This green tea will also help consolidate and expand the achievements of poverty alleviation and effectively connect with rural revitalization, turning "green" into gold and "black" into treasure.

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