Why has the "Double 11" this year become quiet? Netizens have summarized the following 5 reasons
AD |
Let's go back to 2009, when Zhang Yong, then the general manager of Tmall, created the "Double Eleven" shopping festival. In the blink of an eye, it turned into a nationwide shopping frenzy
Let's go back to 2009, when Zhang Yong, then the general manager of Tmall, created the "Double Eleven" shopping festival. In the blink of an eye, it turned into a nationwide shopping frenzy. The sales on the Double Eleven were only a few billion yuan that year, but by 2015, the sales had already reached hundreds of billions. This number, like a snowball on a ski resort, is getting bigger and bigger, and by 2020, it has even surpassed the 700 billion mark.
However, while this number is still climbing, everyone seems to be less enthusiastic about the Double 11. From 2015 to 2020, although the growth in sales was astonishing, the annual growth rate was gradually shrinking. By 2021, the trend of slowing down growth has become more apparent. Some data even shows negative sales growth on some platforms.
Now, by the Double 11 in 2023, everyone's shopping cart seems to be less full. There are many reasons behind it. Firstly, this year's economic environment has affected consumers' purchasing power. People are tightening their wallets and paying more attention to daily consumption rather than one-time large-scale shopping. Secondly, promotions have become the new norm, and consumers no longer need to wait until Double 11 to enjoy discounts. In addition, consumers are becoming more rational and more inclined to decide their shopping time according to their actual needs rather than promotional activities, and the rise of e-commerce live broadcasts such as Tiktok and Kwai has given consumers more choices in shopping channels.
Then there is consumer psychology. The previous Double Eleven was a battlefield for panic buying, and people were afraid to miss it. They stood by the screen in the middle of the night, waiting for the rush to start at 12 o'clock on time. At that time, Double Eleven was really a feast. But now, people are beginning to realize that not every discount is worth looking forward to, and sometimes promotions are even more a marketing tool for businesses. Many people have found that before Double 11, the prices of goods placed in their shopping carts have actually increased. They have also gradually realized that there are more and more so-called promotional activities, and people are pursuing real discounts instead of superficial discounts.
Another phenomenon that must be mentioned is "consumption fatigue". The warm-up before Double 11 is getting earlier and longer, and the activities are getting longer. This year, Double 11 has started on October 31st, and consumers are constantly distracted by the bombardment of promotional information. When the real Double 11 arrives, many people have lost interest in shopping.
In this trend, the Double 11 may be transitioning from "cutting hands" to synonymous with "rational consumption". People are starting to think more about 'Do I really need this?' instead of 'This is on sale, hurry up and buy!'
I haven't bought anything on Double Eleven this year, so I'm afraid to buy it when my wallet is empty. Dear friends, how do you view this issue? What do you have in your Double 11 shopping cart? Share your views in the comments section and let's talk about this year's Double 11!
Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])
Mobile advertising space rental |
Tag: the Why has Double this year become quiet Netizens
They were all from poor families. Xu Jiayin went back to his hometown to take a private plane, but Liu Qiangdong only took a minibus
NextHe defrauded 1.1 billion yuan in research and development funds, causing Chinese chips to stagnate for 13 years. What happened afterwards?
Guess you like
-
2024 Spring Festival Travel Rush New Train Schedule: 321 Additional Trains Nationwide Starting January 5th, Further Enhancing Service Quality and EfficiencyDetail
2024-12-23 12:05:44 1
-
Changan Automobile and EHang Intelligent Sign Strategic Cooperation Agreement to Build Future Flying Car EcosystemDetail
2024-12-22 15:08:38 1
-
Liaoning Province and Baidu Sign Strategic Cooperation Framework Agreement to Jointly Promote AI Industry DevelopmentDetail
2024-12-20 19:36:38 1
-
Wanxun Technology Secures Nearly RMB 200 Million in Funding to Lead Global Soft Robotics Innovation, Set to Showcase Breakthroughs at CES 2025Detail
2024-12-20 15:54:19 1
-
Huolala's 2025 Spring Festival Freight Festival: Supporting Spring Festival Travel, Offering New Year Benefits to Users and DriversDetail
2024-12-20 13:38:20 1
-
The Third Meeting of the Third Council of the International New Energy Solutions Platform (INES): Charting a Blueprint for a "Dual Carbon" FutureDetail
2024-12-19 17:03:07 1
-
WeChat's Official Account Launches "Author Read Aloud Voice" Feature for Personalized Article ListeningDetail
2024-12-18 17:19:57 1
-
The 12th China University Students' Polymer Materials Innovation and Entrepreneurship Competition Finals Grand Opening in Guangrao CountyDetail
2024-12-18 16:04:28 1
-
Tracing the Ancient Shu Road, Winds of the Three Kingdoms: Global Influencer Shu Road Journey LaunchesDetail
2024-12-18 15:23:35 1
-
Seres: A Pioneer in ESG Practices, Driving Sustainable Development of China's New Energy Vehicle IndustryDetail
2024-12-17 16:20:26 1
- Detail
-
My Health, My Guard: Huawei WATCH D2 Aids Precise Blood Pressure Management in the Winter Health BattleDetail
2024-12-17 09:36:15 1
-
Investigation into the Chaos of Airline Seat Selection: Paid Seat Selection, Seat Locking Mechanisms, and Consumer Rights ProtectionDetail
2024-12-15 16:45:48 1
-
Japanese Scientists Grow Human Organs in Pigs: A Balancing Act of Breakthrough and EthicsDetail
2024-12-14 19:48:50 1
-
Pang Donglai and Sam's Club: Two Paths to Transformation in China's Retail IndustryDetail
2024-12-14 17:57:03 1
-
In-Depth Analysis of China's Precision Reducer Industry: Technological Innovation and Market CompetitionDetail
2024-12-14 16:04:26 1
-
Alibaba's "TAO" App Launches in Japan, Targeting High-Quality Service and Convenient LogisticsDetail
2024-12-13 13:22:23 1
-
In-depth Analysis of China's Cross-border E-commerce Industry Chain: Opportunities and Challenges CoexistDetail
2024-12-13 11:37:17 1
-
Sweet Potato Robotics: How a Unified Software and Hardware Computing Platform Accelerates Robotics Industry DevelopmentDetail
2024-12-13 06:36:34 1
- Detail