Baihe Jiayuan Group Releases Latest Survey Report on Marriage and Love Concepts: Significant Recovery in Wedding Demand

Tech 2023-11-13 13:23:37 Source: Network

On November 13th, Baihe Jiayuan Group released the latest survey report on marriage and love concepts, titled "The Little Nine About Weddings" (hereinafter referred to as the "Report"), which deeply analyzes the various "calculations" of unmarried people aged 20 to 40 about weddings from the perspectives of "whether to hold a wedding?" "how to hold a wedding?" and "about money", and sorts out the latest wedding trends in contemporary society.Through sampling surveys, data analysis, and other methods of in-depth research, the report found that among all respondents, the number of people choosing to hold weddings has significantly increased compared to 2022, with men showing an increase of nearly 10%

On November 13th, Baihe Jiayuan Group released the latest survey report on marriage and love concepts, titled "The Little Nine About Weddings" (hereinafter referred to as the "Report"), which deeply analyzes the various "calculations" of unmarried people aged 20 to 40 about weddings from the perspectives of "whether to hold a wedding?" "how to hold a wedding?" and "about money", and sorts out the latest wedding trends in contemporary society.

Through sampling surveys, data analysis, and other methods of in-depth research, the report found that among all respondents, the number of people choosing to hold weddings has significantly increased compared to 2022, with men showing an increase of nearly 10%. At the same time, the report also shows that young people are looking forward to a lighter wedding scale, with a wedding banquet size of less than 10 tables becoming the preferred choice, and they are more focused on personalized needs.

Significant recovery in wedding demand

According to the report, nearly 100% of respondents still believe that "marriage requires a sense of ceremony," and the proportion who believe that the wedding represents a sense of ceremony is as high as 75%. According to reports, from the perspective of user age, the older the user, the lower their willingness to hold a wedding. Unmarried youth aged 20-24 have the highest willingness to hold a wedding, accounting for nearly 90%; With the improvement of education, the willingness to hold weddings has actually shown a downward trend.

Data shows that among unmarried young people who have plans to get married, 78% of men and 70% of women say they will hold a wedding at the time of marriage. Compared to 2022, the proportion of people choosing to hold weddings has significantly increased, with the proportion of men increasing by nearly 10%.

Pursuing small and refined

The report shows that the overall acceptable wedding expenses for women are significantly higher than those for men, and women are more willing to spend wedding expenses on "more ceremonial" wedding planning. It is worth mentioning that unmarried young people are not only willing to spend more money on wedding planning, but also more than 80% of respondents say they will find a wedding company to arrange the wedding on their behalf. Among them, women as a whole have a higher willingness to find a wedding company, with 66% of unmarried young women aged 36 to 40 expressing a willingness to hand over all weddings to the wedding company, far higher than other age groups.

On the path of pursuing a sense of ceremony, young people are gradually becoming rational in their consumption and increasingly yearning for lightweight weddings. When asked about the scale of the wedding banquet, up to 54% of unmarried youth expressed a desire to stay within "10 tables", an increase of 15 percentage points from 39% in 2022. On the other hand, seemingly "Buddhist" young people have no vague pursuit of wedding details. For wedding venues, women expect a much higher proportion of outdoor weddings than men.

It is reported that currently, the attitude of unmarried individuals, especially young people, towards a sense of marriage ceremony is changing. Family and friends holding outdoor ceremonies or small-scale party style wedding ceremonies are increasing, and more and more young people prefer to complete the most important "ceremony" in their work and life cities in a more relaxed and comfortable way.

In addition, young people also have high demands for wedding styles. Data shows that Chinese style weddings have become the top ideal wedding style among unmarried young people. From a gender perspective, men have a significantly higher preference for Chinese style weddings than women (53% vs 35%), but compared to the data in 2022, the proportion of women choosing Chinese style weddings has significantly increased, from 23% in 2022 to 34% in 2023.

According to the data, Baihe Jiayuan Group has now become a love industry group covering three major sectors: dating, entertainment community, and wedding. Its "Baihe Wedding" has always adhered to the operation mode of "Internet plus Wedding" to deeply cultivate the wedding industry and create a new ecosystem of the whole wedding industry chain. As of now, the "Lily Wedding" is centered in Beijing, Shanghai, and Wuhan, covering more than 20 provinces and cities in China, and serving a total of over 140000 users. It includes eight core brands: Aien, Huiai, Xipu, Xizhuang, Eiffel, Star Enjoyment Extraordinary, Lanclub, and Lily Love Travel. Its business comprehensively covers the entire wedding industry chain services such as overseas weddings, personalized customized weddings, and wedding hall weddings. At the same time, it can also provide customized services according to the different needs of B-end and C-end users, fully meeting the diverse needs of different consumers.

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