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From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou's Ups and Downs and Entrepreneurial Path

Tech 2024-08-02 13:36:01 Source: Network
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From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou's Ups and Downs and Entrepreneurial PathIn 2012, the slogan "I am Chen Ou, I am my own spokesperson" dominated television screens, sparking a wave of imitation. Chen Ou, the young CEO, became an overnight success in the e-commerce industry with his company, Jumei

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou's Ups and Downs and Entrepreneurial Path

In 2012, the slogan "I am Chen Ou, I am my own spokesperson" dominated television screens, sparking a wave of imitation. Chen Ou, the young CEO, became an overnight success in the e-commerce industry with his company, Jumei.com. The entrepreneurial spirit he embodied, as a representative of the post-80s generation, inspired countless people and made "Jumei.com" a household name. However, the halo of Jumei.com didn't last long. Just three years later, Chen Ou faced the evaporation of his $1.2 billion fortune and his company was caught in a whirlwind of public controversy, ultimately leading to a forced delisting.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

What ups and downs did Chen Ou experience from peak to valley? What lessons can we learn from his story?

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

The Rise and "Fake Goods" Scandal of Jumei.com: A Promising Start, but Filled with Controversy

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

In 2010, China's e-commerce industry was booming, with new shopping platforms emerging constantly. Chen Ou, with his keen market insight, founded Jumei.com, focusing on providing high-quality cosmetics to female consumers. Jumei.com quickly attracted a large user base, thanks to its low-price strategy and precise advertising marketing, becoming one of the largest cosmetics e-commerce platforms in China.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

In May 2014, Jumei.com went public on the New York Stock Exchange, making Chen Ou, at the age of 31, the youngest listed boss in the stock exchange's nearly century-long history. Post-IPO, Jumei.com continued to experience rapid growth, even achieving a staggering sales volume of 1 billion yuan in just three days. Chen Ou also quickly became one of the youngest billionaires on the Hurun Rich List.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

However, Jumei.com's path to success was not smooth. In 2013, Jumei.com was hit by a "fake goods" scandal, severely damaging its reputation. A netizen named "Gu Su Mou Shi Qi" claimed that most of the cosmetics on Jumei.com were fake, even providing procurement images as evidence.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

Although Jumei.com promptly clarified the situation and launched an investigation, ultimately concluding that the user was maliciously spreading rumors, the shadow of "fake goods" still lingered over Jumei.com. Subsequently, Jumei.com was repeatedly exposed for "fake goods" issues, leading to public doubt and a steep decline in its reputation.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

$1.2 Billion Fortune Evaporates, Jumei.com Delists: The Crisis Behind the Glory

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

In 2015, Chen Ou attempted to introduce new development channels through cross-border e-commerce, but the "fake goods" scandal struck again. A watch seller on its third-party platform was confirmed to be producing fake goods, adding salt to Jumei.com's wounds and causing a sharp drop in its stock price.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

Negative news and public doubts followed one after another, plummeting Jumei.com's reputation and leading to severe user loss. The once glorious Jumei.com ultimately chose to delist in 2020, ending its controversial journey.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

Chen Ou's Entrepreneurial Path: From Game Platform to Shared Charging

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

Chen Ou was always clear about his goals from a young age. He excelled in his studies, demonstrating particular talent in mathematics and logic. He studied computer science at Nanyang Technological University in Singapore. During his time at university, he co-founded the game platform GG-Game with his friend Liu Hui. They sold the platform for $700,000, accumulating their first pot of gold for future entrepreneurial endeavors.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

Chen Ou, leveraging his keen market observation skills, founded Jumei.com. Although it ultimately failed to achieve long-term success, his hard work and dedication to entrepreneurial pursuits are still commendable.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

After the delisting of Jumei.com, Chen Ou did not become despondent, but continued to explore other fields. He ventured into the film and baby industry, but did not achieve significant success in either.

From "I am Chen Ou, I am my own spokesperson" to Shared Charging: Chen Ou

Then, in 2017, Chen Ou turned his attention to the shared charging treasure field, acquiring the "Street Electricity" charging treasure company for 300 million yuan.

At the time, Wang Sicong, a prominent figure in the business world, was skeptical about Chen Ou's project, believing that shared charging treasures were unlikely to be profitable. However, as it turned out, Chen Ou's judgment was correct.

The Rise of Shared Charging: Chen Ou's Success Again

"Street Electricity" shared charging treasure, after several years of development, has become an indispensable part of people's lives. Its presence is ubiquitous in public spaces, including convenience store entrances, train stations, shopping malls, and hotels, providing convenient charging solutions for people on the go.

Currently, "Street Electricity" shared charging treasure holds a 50% market share, boasting over 300 million users. Its revenue in 2018 reached 900 million yuan, and its future profitability is expected to continue to rise.

What Lessons Can We Learn from Chen Ou's Entrepreneurial Story?

Chen Ou's story teaches us that the path to entrepreneurship is not smooth but filled with opportunities and challenges. Success is not achieved overnight; it requires continuous learning, exploration, adjustment, and innovation.

1. Keen Market Insight Is Key to Success: Chen Ou's ability to seize the opportunities of the times, discern market needs, and create products and services that meet those needs is the fundamental reason for his success.

2. Integrity Is the Foundation of a Company's Existence: Jumei.com's ultimate failure was largely due to the trust crisis triggered by the "fake goods" scandal. Integrity is the foundation for companies to win the market and gain user recognition.

3. Dare to Try New Fields, Continuously Learn and Grow: Chen Ou, from e-commerce to shared charging treasures, has always been willing to try new fields, reflecting his strong learning ability and adaptability.

4. Failure Is Not Frightening, What Matters Is the Courage to Rise Again: After experiencing the failure of Jumei.com, Chen Ou did not become discouraged but continued to seek new entrepreneurial opportunities. The willingness to confront failure and learn from it is essential for continuous growth and greater success.

Conclusion:

Chen Ou's entrepreneurial journey is full of legendary elements. From the peak moment of "I am Chen Ou, I am my own spokesperson," to the ordeal of the "fake goods" scandal, forced delisting, and finally, the successful transition to the shared charging treasure field, the ups and downs he has experienced are invaluable lessons in life.

Chen Ou's entrepreneurial story tells us that life is full of uncertainties; success and failure are both common occurrences. What matters is maintaining our original intentions, upholding integrity, and continuously learning and growing, so that we can walk more steadily and further on the path of life.


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