Museum Cultural and Creative Products Sweep Tmall: Egyptian Exhibition Souvenirs and Mala Tang Plushies Ignite Summer Consumption

Tech 2024-08-06 10:43:33 Source: Network

Museum Cultural and Creative Products Sweep Tmall: Egyptian Exhibition Souvenirs and Mala Tang Plushies Ignite Summer ConsumptionThis summer holiday, a wave of museum cultural and creative products has swept Tmall. From the Egyptian exhibition souvenirs of the Shanghai Museum to the "Mala Tang" plushies of the Gansu Provincial Museum, a series of popular cultural and creative products have triggered a frenzy of purchasing among consumers, driving cultural and creative products to become a fast-growing hot category on Tmall

Museum Cultural and Creative Products Sweep Tmall: Egyptian Exhibition Souvenirs and Mala Tang Plushies Ignite Summer Consumption

This summer holiday, a wave of museum cultural and creative products has swept Tmall. From the Egyptian exhibition souvenirs of the Shanghai Museum to the "Mala Tang" plushies of the Gansu Provincial Museum, a series of popular cultural and creative products have triggered a frenzy of purchasing among consumers, driving cultural and creative products to become a fast-growing hot category on Tmall.

Shanghai Museum: Egyptian Exhibition Cultural and Creative Products Remain Popular, Over 200 Individual Items

The Egyptian exhibition cultural and creative products of the Shanghai Museum have remained popular since their launch. According to statistics, the product series sold out four times within a month, with the Egyptian cat keychain, black and white cat cushion, Egyptian exhibition tote bag, and mummy pendant being restocked five times. In the past week, the Shanghai Museum store's transactions have increased by 465% year-on-year. Currently, the Shanghai Museum Tmall flagship store has over 200 individual Egyptian exhibition cultural and creative products, and restocking takes place daily.

Museum Cultural and Creative Products Sweep Tmall: Egyptian Exhibition Souvenirs and Mala Tang Plushies Ignite Summer Consumption

Gansu Provincial Museum: "Mala Tang" Plushies Go Viral, Tmall Store Transactions Surge by 343%

The Gansu Provincial Museum recently launched a series of "Mala Tang" plush toys, modeled after popular ingredients in Tianshui Mala Tang, such as crab sticks, rice cakes, and mushrooms. The cute imagery quickly captured the hearts of consumers. Within a week, this product attracted nearly 200,000 people to the Tmall flagship store to purchase, driving a 343% year-on-year increase in store transactions. Cui Youxin, the head of the Gansu Provincial Museum's cultural and creative center, stated that due to the popularity of the "Mala Tang" plushies, the Tmall store's customer service department receives messages from consumers requesting restocking every day. To address this demand, the Gansu Provincial Museum has initiated emergency restocking, with a total of 15,000 pieces being restocked exclusively on Tmall.

Museum Cultural and Creative Products Become a Hot Category on Tmall, Transactions Increase by Over 52% Year-on-Year

Since July, 110 museums and over 100 cultural and creative institutions have joined Tmall, attracting over 11 million people to visit the popular museum Tmall flagship stores and request restocking online. On Tmall, museum cultural and creative product transactions have seen a year-on-year growth of over 52%. Among them, the National Museum of China, the Olympic Games Official Flagship Store, the Gansu Provincial Museum, the Dunhuang Academy of Fine Arts, and 10 other museums have seen their cultural and creative product transactions double year-on-year.

The British Museum, the National Museum of China, and the Suzhou Museum Rank in the Top 3 for Transaction Volume

From July onwards, the top 10 museum transaction rankings on Tmall show that the British Museum, the National Museum of China, and the Suzhou Museum have the highest transaction volumes, ranking in the top three. The Gansu Provincial Museum, the Shanghai Museum, the Palace Museum, the National Library of China, the Dunhuang Academy of Fine Arts, the Xi'an Museum, and Palace Treasures have also entered the top ten, becoming "hot items" this summer.

Popular Cultural and Creative Products Drive Hot Sales:

The British Museum's cute cat Bluetooth speaker has sold over 10,000 units online.

The National Museum of China's bronze mecha is a popular offline product that was newly launched on Tmall on August 2nd and became a hot seller immediately.

The Suzhou Museum's Wu Gou Chong Hui (Sword of Wu) fun refrigerator magnets and Palace Treasures' Palace portable mirror have also sold over 10,000 units.

Conclusion

This summer holiday, a wave of museum cultural and creative products has swept Tmall, with a series of popular products driving a frenzy of purchasing among consumers. Cultural and creative products have become a fast-growing hot category on Tmall. Museum cultural and creative products are not only important carriers of cultural dissemination but also new choices for consumers' cultural consumption. They will continue to unleash greater potential in the cultural and creative field.

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