Cross-border e-commerce cooperation to promote development, SHEIN to empower supply quality and brand growth

Tech 2024-08-16 15:23:52 Source: Network

Cross-border e-commerce cooperation to promote development, SHEIN to empower supply quality and brand growthRecently, the highly anticipated 2024 China (Guangzhou) Cross-border E-commerce Trade Fair successfully held its opening in Guangzhou. The exhibition aimed to promote the healthy and sustainable development of the cross-border e-commerce industry, showcase numerous excellent enterprises within the industry, advocate a series of initiatives, and work together

Recently, the highly anticipated 2024 China (Guangzhou) Cross-border E-commerce Trade Fair successfully held its opening in Guangzhou. The exhibition aimed to promote the healthy and sustainable development of the cross-border e-commerce industry, showcase numerous excellent enterprises within the industry, advocate a series of initiatives, and work together. The theme and focus of this trade fair are to promote industry development, optimize service quality, enhance consumer trust, accelerate brand overseas expansion and enhance industry competitiveness. SHEIN, as a leader in this trade fair, worked together with leading enterprises from various industries to promote healthy industry development.

At the exhibition site, multiple initiatives have become action guides to promote healthy and sustainable development of the industry. SHEIN, in collaboration with Amazon, Lucky, and Coupang, among other industry leaders, has jointly released five initiatives for cross-border e-commerce. The content of the initiatives includes improving service quality, enhancing consumer trust, accelerating brand overseas expansion, promoting technological innovation, and strengthening industry self-discipline. The proposal of these initiatives aims to call for joint efforts from the entire industry to promote the standard development of cross-border e-commerce industry.

As a leading enterprise in the industry, SHEIN exhibited its comprehensive supply chain management and training system at the exhibition. SHEIN has advanced supply chain management and operational models, committed to providing suppliers with comprehensive support and services. After the introduction of suppliers, SHEIN has formulated a phase-based comprehensive supplier training program from the probationary period to the growth stage to become a core supplier. This initiative aims to promote the all-round growth and competitiveness enhancement of suppliers through comprehensive empowerment.

At this exhibition, the merchant staff of SHEIN's independent brand unveiled its supplier cultivation mechanism to enable the growth of suppliers from the initial introduction of suppliers to professional guidance in probationary period, followed by cultivation stages for growth and core suppliers. SHEIN implements a series of measures to ensure comprehensive support and training for suppliers, including technical training, factory expansion, and training support. In addition, SHEIN focuses on creating differentiated and diverse product offerings to cover a wider range of business sectors. In order to comprehensively guarantee fashion needs of overseas consumers, SHEIN's independent brand is constantly expanding the development space in special processes and special fabrics.

The recent cross-border e-commerce trade fair not only showcases the outstanding performances of numerous enterprises in the industry, but also reflects the determination and actions of the whole industry to constantly improve service quality and strengthen industry self-discipline. As a leading enterprise in the industry, SHEIN's perfect supplier management and cultivation system as well as continuous empowerment actions provide valuable experiences and enlightenments for other enterprises. At the same time, the exhibition provides a good platform and opportunity for the whole industry to strengthen norms, protect intellectual property rights, and resist unfair competition.

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