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From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry

Tech 2024-08-23 09:53:43 Source: Network
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From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry"Three Evils of Beijing," "Four Poisons of Shanghai," and "Five Tigers of Guangdong" - these jocose titles reflect the reality of the high-intensity work rhythm in the internet industry. In recent years, with increasing competition in the industry, this phenomenon of "involution" has become increasingly severe, even spreading to the entire society, sparking widespread attention and discussion

From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry

"Three Evils of Beijing," "Four Poisons of Shanghai," and "Five Tigers of Guangdong" - these jocose titles reflect the reality of the high-intensity work rhythm in the internet industry. In recent years, with increasing competition in the industry, this phenomenon of "involution" has become increasingly severe, even spreading to the entire society, sparking widespread attention and discussion. This article will delve into the roots, manifestations, and impacts of the phenomenon of involution in the internet industry, and explore potential solutions.

I. The Roots of Involution in the Internet Industry

1.1 Diminishing Industry Dividends and Intensified Competition: After experiencing a period of rapid growth, the internet industry has seen its user growth dividends gradually disappear, and the market is becoming saturated. To compete for limited market share, companies have had to increase investment and improve work efficiency, which has, to some extent, led to increased work intensity for employees.

1.2 Capital's Pursuit of Profit Driving Short-Term Gains: The capital market has extremely high expectations for the profitability and growth rate of internet companies. To cater to the appetite of capital, companies often adopt aggressive business expansion strategies and achieve rapid iteration and product launch through high-intensity work rhythms, which inadvertently exacerbates the degree of involution.

From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry

1.3 Imbalance in Talent Supply and Demand, Fierce Competition for Quality Positions: The high salaries and development prospects in the internet industry have attracted a large influx of talented individuals, but the number of quality positions is limited, leading to extremely fierce competition in the job market. To stand out among numerous applicants, many people have to choose to "voluntarily work overtime" to enhance their competitiveness.

II. Manifestations of Involution in the Internet Industry

2.1 Prevailing Overtime Culture and Extended Work Hours: Work systems like "996" and "007" are commonplace in the internet industry, forcing many employees to work overtime and even sacrifice weekends and holidays, severely impacting their physical and mental health.

2.2 Homogenization of Work Content and Decline in Innovation: Under intense competitive pressure, many companies, in pursuit of short-term profits, often choose imitation and follow-up strategies, leading to severe homogenization of products and services and a decline in overall industry innovation.

From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry

2.3 Widespread Workplace Anxiety and Reduced Employee Happiness: In an involuted environment, employees are constantly under high pressure, prone to anxiety, depression, and other mental health issues, disrupting the balance between work and life, leading to a significant decline in happiness.

III. Impacts of Involution in the Internet Industry

3.1 Hinders Long-Term Industry Development and Detrimental to Innovation: Involution leads companies to overly focus on short-term gains, neglecting investment in technological research and product innovation, hindering the long-term and healthy development of the industry.

3.2 Damages Employee Physical and Mental Health, Reduces Work Efficiency: Long-term high-intensity work can severely damage employee physical and mental health, reduce work efficiency, and even trigger a series of social problems.

From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry

3.3 Exacerbates Social Anxiety and is Unfavorable for Social Harmony: The phenomenon of involution in the internet industry has, to some extent, exacerbated social anxiety, hindering the creation of a harmonious and stable social environment.

IV. Breaking the Cycle: How to Address Involution in the Internet Industry?

4.1 At the Corporate Level

  • Shifting Development Philosophy, Emphasizing Long-Term Value Creation: Companies should break free from the excessive pursuit of short-term profits, take a long-term perspective, increase investment in technological research and product innovation, and build core competitiveness.

From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry

  • Optimizing Management Mechanisms, Improving Work Efficiency: Companies should optimize internal management mechanisms, improve work efficiency, reduce unnecessary overtime, and create a more humane work environment for employees.
  • Focusing on Employee Physical and Mental Health, Creating a Positive Corporate Culture: Companies should pay attention to employee physical and mental health, provide psychological counseling and other services, build a positive and upward corporate culture, and enhance employee sense of belonging and happiness.

4.2 At the Government Level

  • Improving Relevant Laws and Regulations, Regulating Industry Competition Order: The government should issue relevant laws and regulations, regulate industry competition order, crack down on malicious competition, and create a fair competition environment for businesses.

From "Three Evils, Four Poisons, Five Tigers" to "Involution King" Culture: An In-Depth Analysis of Involution in the Internet Industry

  • Encouraging Enterprise Innovation, Increasing Policy Support: The government should encourage companies to increase investment in technological research and product innovation, provide corresponding policy support, and guide the healthy development of the industry.
  • Strengthening Labor Rights Protection, Upholding Laborer's Legal Rights: The government should strengthen labor rights protection, urge companies to comply with labor laws, guarantee employees' right to rest and vacation, and uphold laborer's legal rights.

4.3 At the Individual Level

  • Adjusting Mindset, Rationally Viewing Competition: Individuals should adjust their mindset, rationally look at workplace competition, avoid excessive anxiety and internal consumption, and maintain a positive and optimistic attitude.
  • Enhancing Personal Capabilities, Strengthening Workplace Competitiveness: Individuals should continuously learn new knowledge and skills, enhance personal capabilities, strengthen workplace competitiveness, and face challenges with a more confident attitude.
  • Focusing on the Balance of Work and Life, Maintaining Physical and Mental Health: Individuals should focus on the balance of work and life, arrange work and rest time reasonably, cultivate healthy interests and hobbies, and maintain physical and mental health.

The phenomenon of involution in the internet industry is a temporary problem that arises during industry development. It will require collective efforts from companies, governments, and individuals to find a solution. It is believed that with the joint efforts of all parties, the internet industry will be able to break free from the vicious cycle of involution and achieve more healthy and sustainable development.


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