Zhuanzhuan COO Hu Weikun: Trust Economy in the Second-hand Industry, Official Verification Builds Product Trust and User Confidence

Tech 2024-09-13 16:01:16 Source: Network

Zhuanzhuan COO Hu Weikun: Trust Economy in the Second-hand Industry, Official Verification Builds Product Trust and User ConfidenceThe core of the second-hand industry lies in trust, and Zhuanzhuan is building user trust by establishing product trust, aiming to provide users with more reliable and convenient second-hand trading services. Hu Weikun, Chief Operating Officer (COO) of Zhuanzhuan Group, a leading second-hand e-commerce platform, emphasized at the 2024 China International Service Trade Fair that second-hand trading is essentially a trust economy, which is the foundation for its existence and development

Zhuanzhuan COO Hu Weikun: Trust Economy in the Second-hand Industry, Official Verification Builds Product Trust and User Confidence

The core of the second-hand industry lies in trust, and Zhuanzhuan is building user trust by establishing product trust, aiming to provide users with more reliable and convenient second-hand trading services. Hu Weikun, Chief Operating Officer (COO) of Zhuanzhuan Group, a leading second-hand e-commerce platform, emphasized at the 2024 China International Service Trade Fair that second-hand trading is essentially a trust economy, which is the foundation for its existence and development.

To address this core pain point of trust, Zhuanzhuan has been continuously promoting its "Official Verification" service in recent years. For goods bearing the "Official Verification" mark, Zhuanzhuan adheres to the principle of "one inspection per item," classifying and grading goods based on quality inspection results. This initiative is designed to help buyers distinguish between good and bad products and enhance the shopping experience through standardization.

Taking mobile phones as an example, Zhuanzhuan has independently developed a comprehensive authentication system encompassing 367 steps and 75 testing standards, meticulously inspecting every detail of the phone. After completing the quality inspection process, phones are categorized into different grades based on functionality, age, and appearance, such as 99% new, 95% new, 90% new, and 80% new. The selling price of phones in different grades varies accordingly.

Currently, Zhuanzhuan has established three major quality inspection centers in Shenzhen, Chengdu, and Qingdao, along with 17 quality inspection sub-stations across the country, employing over 2,000 professional quality inspection engineers. This team is responsible for inspecting the quality of all categories of goods on the platform, covering over 100 varieties, including mobile phones, 3C digital products, photography and video equipment, fashion items, books, small appliances, musical instruments, and more.

Hu Weikun stated that the core of Zhuanzhuan's long-term sustainable operation lies in its ability to consistently guarantee the delivery of product trust. For buyers, regardless of the seller's identity or credit rating, as long as they believe the goods have undergone Zhuanzhuan's quality inspection and classification, they can trust the product's reliability. Zhuanzhuan assumes responsibility for this assurance. Based on trust in the product itself, users will choose to trust the Zhuanzhuan platform.

Besides providing services for buyers, Zhuanzhuan also offers a convenient recycling network for sellers. Hu Weikun introduced Zhuanzhuan's distinctive on-site recycling service, where sellers can simply book an appointment through the Zhuanzhuan app, and a staff member will arrive at the designated location to collect the goods. This service is currently available in over 240 cities and 150 counties nationwide.

In the second-hand trading market, trust is the primary driving force behind users' choice of platform and products. By implementing its "Official Verification" service, Zhuanzhuan has established a product trust system and built user trust on this foundation. This not only effectively addresses industry pain points but also provides valuable experience for the healthy development of the second-hand e-commerce industry. In the future, as the second-hand economy continues to grow, Zhuanzhuan will continue to invest resources in enhancing its "Official Verification" service system to provide users with safer, more convenient, and transparent second-hand trading services.

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Tag: Trust Zhuanzhuan COO Hu Weikun Economy in the Second-hand