"Playing it Safe": Li Pao'er's Exit from Sanzhiyang, the Dilemma of "Siege" in Internet Celebrity Economy

Tech 2024-09-27 09:31:55 Source: Network

"Playing it Safe": Li Pao'er's Exit from Sanzhiyang, the Dilemma of "Siege" in Internet Celebrity EconomyThe bizarre world of internet celebrities, some desperately try to get in while others choose to leave quietly. Recently, internet celebrity Li Pao'er announced his departure from Sanzhiyang company, sparking heated discussions online

"Playing it Safe": Li Pao'er's Exit from Sanzhiyang, the Dilemma of "Siege" in Internet Celebrity Economy

The bizarre world of internet celebrities, some desperately try to get in while others choose to leave quietly. Recently, internet celebrity Li Pao'er announced his departure from Sanzhiyang company, sparking heated discussions online. Some say he is "a wise man who knows when to retreat," while others claim he "had a plan all along, his persona collapsed."

Li Pao'er, a name associated with laughter and happiness for many, always presents himself as a carefree "happy-go-lucky" in front of the camera, bringing countless joy to his fans with humorous jokes and exaggerated expressions. Beneath this "happy" facade, Li Pao'er possesses a maturity and composure that belies his age.

"Playing it Safe": Li Pao

Those familiar with Li Pao'er know he's not a simple "naive" individual. Before joining Sanzhiyang, he had a clear understanding of the "rules of the game" in the internet celebrity economy. He knew that this industry, seemingly glamorous, is actually fraught with undercurrents, full of temptations and pitfalls.

Unlike those "naive" individuals eager for quick success, Li Pao'er chose to take it slow, carefully managing his internet celebrity career. He knew that in this era of traffic supremacy, to gain a foothold in the internet celebrity circle, one must have their own "moat." Li Pao'er's "moat" is his rare clarity and rationality. He was not blinded by sudden fame and fortune, but always maintained a sense of awe for the industry. He understood that the "wind" in the internet celebrity economy wouldn't last forever, and only by constantly improving one's skills could they remain undefeated in the fierce competition.

"Playing it Safe": Li Pao

Sanzhiyang, a once-leading MCN agency in the internet celebrity economy, is now caught in a whirlpool of public opinion. From its initial status as a "star factory" to its current position as a "target of public criticism," Sanzhiyang's journey might be a microcosm of the development of the internet celebrity economy.

During Sanzhiyang's rapid development phase, it had a large number of internet celebrities under its management, and product sales soared. As the company expanded, some problems gradually surfaced. In pursuit of maximizing profits, Sanzhiyang started placing increasingly demanding requirements on its internet celebrities. Some, driven by the need to meet company-set "KPIs," were forced to promote products of questionable quality against their will.

"Playing it Safe": Li Pao

After joining Sanzhiyang, Li Pao'er also gradually perceived this intangible pressure. He realized that the company's positioning of himself and other internet celebrities was more of viewing them as "money-making machines" than genuine partners.

Li Pao'er witnessed firsthand how some colleagues, driven by greed, took desperate measures and ultimately ended up with ruined reputations. This further solidified his belief: to succeed in this industry, one must hold onto their principles.

"Playing it Safe": Li Pao

To avoid becoming a victim of profit, Li Pao'er chose to "play it safe." After signing with Sanzhiyang, he didn't rush into the frenzy of product promotions, instead opting to observe and understand the company's operation model and industry rules.

Li Pao'er participated in a live stream, only to find the product quality differed drastically from the company's promotion. He realized he might have joined an unreliable place. To prevent himself from getting into further trouble, Li Pao'er secretly started gathering evidence, preparing for any potential disputes that might arise.

"Playing it Safe": Li Pao

Li Pao'er's "cautious thoughts" did not escape the eyes of Sanzhiyang's management. They began to subtly probe Li Pao'er's stance, suggesting that he should focus more on product promotion instead of "being hesitant."

Li Pao'er was not swayed by the immediate benefits. He knew that once he crossed that line, there would be no turning back. He began to intentionally distance himself from the company and sought a suitable opportunity to completely break free from this "controlled" situation.

"Playing it Safe": Li Pao

In stark contrast to Li Pao'er, there are internet celebrities trapped inside the "siege," unable to extricate themselves. Some, driven by fame and fortune, sacrifice their principles and bottom lines. Others, bound by contracts, can only grit their teeth and continue promoting for the company.

Zui Ge, once a wildly popular comedic blogger, has now become a mere "component" on Sanzhiyang's profit-making machine. He is assigned by the company to various commercial events, spending his days busy with live-streaming product promotions, hardly having any personal time left. Although Zui Ge still maintains his signature smile in front of the camera, those familiar with him can sense that the spark in his eyes has gradually dimmed. He once had a passion for creation, but now, only for the sake of meeting company-set "KPIs," he keeps repeating the same unoriginal jokes.

"Playing it Safe": Li Pao

Ling Ye, a fashion blogger who started with beauty product reviews, was also once a "cash cow" for Sanzhiyang. She has a large fan base, and every live-streaming product promotion generates impressive sales. Behind this glamorous facade, Ling Ye endures immense pressure.

To maintain her image in the eyes of her fans, Ling Ye has to invest a significant amount of time and money in maintaining her appearance. She often has to stay up late for live-streaming, constantly trying out various cosmetics. This has led to her deteriorating skin condition. What worries Ling Ye even more is that the company, in pursuit of maximizing profits, has started requiring her to promote beauty products of dubious quality. Ling Ye knows that these products might harm her fans' skin, but she is powerless to resist.

Li Pao'er's departure might be a "wake-up call" for Zui Ge and Ling Ye. It makes them realize that in this industry full of temptations and pitfalls, only by holding onto their principles can they go further.

After announcing his departure from Sanzhiyang, Li Pao'er didn't rush to find a new "home." He chose to settle down and rethink his future direction. He began to dedicate more of his energy to content creation, hoping to bring more quality content to his fans through his efforts.

Li Pao'er's "exit" has also sparked reflection on the development model of the internet celebrity economy. In this era of traffic supremacy, how can internet celebrities pursue their own interests while holding onto their principles and bottom lines? How can MCN agencies regulate their own behavior and establish a more healthy and sustainable partnership with internet celebrities? Perhaps, Li Pao'er's story doesn't offer a standard answer, but it at least provides a new perspective: it is not a binary choice between fame and fortune and principles. Only by striking a balance between the two can they find their own place in the ever-changing tide of the internet celebrity economy.

Do you think Li Pao'er's departure was a wise move? What are your thoughts on the development of the internet celebrity economy? Feel free to share your views in the comments section. We look forward to hearing from you!

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