Alibaba Pictures' Phoenix Cloud Intelligence International Edition iCIRENA Expands to Hong Kong and Macau, Bringing Technological Upgrades to Cinemas
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Alibaba Pictures' Phoenix Cloud Intelligence International Edition iCIRENA Expands to Hong Kong and Macau, Bringing Technological Upgrades to Cinemas
Alibaba Pictures' Phoenix Cloud Intelligence International Edition iCIRENA Expands to Hong Kong and Macau, Bringing Technological Upgrades to Cinemas
Alibaba Pictures' Phoenix Cloud Intelligence International Edition iCIRENA recently partnered with leading cinemas in Hong Kong and Macau, including Emperor Cinemas, Galaxy Cinemas, and Bona International Cinema, to introduce a smart cinema overall solution, bringing a brand-new technological experience for the cinema industry in the region.
Phoenix Cloud Intelligence is a digital management platform built by Alibaba Pictures for cinemas. Breaking free from the limitations of traditional ticketing systems, the product helps cinemas save operational costs, expand marketing channels, and improve management efficiency. Currently, Phoenix Cloud Intelligence has covered over 5,300 cinemas in mainland China, with its intelligent algorithm-assisted film scheduling function boosting efficiency by up to 80%.
Phoenix Cloud Intelligence iCIRENA has brought about an iterative upgrade to the cinema industry in Hong Kong and Macau through technological innovation. The pure native cloud system breaks through the technological bottleneck of traditional industries. Advanced algorithms and technological architecture have achieved significant breakthroughs in data processing and system performance optimization. The system excels in handling traffic concurrency during peak periods. Even during holiday seasons or ticketing peak hours, it maintains a smooth ticketing experience, providing robust stability assurance for the cinema's business operations, allowing it to confidently meet various market challenges and better serve moviegoers.
Represented by Phoenix Cloud Intelligence iCIRENA, the new digital management model not only improves the overall performance and user experience of the ticketing system, but also explores more incremental value for the technological advancement and innovative development of the film industry.
Alibaba Pictures remains committed to investing in technological research and development, product refinement, and market insights. By continuously introducing advanced technologies such as cloud computing, AI, and large-scale model algorithms, it continues to innovate and explore new pathways for improving efficiency and quality in the film industry, contributing to its development.
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