The 2024 China Wildlife Photography Competition: Qualcomm Snapdragon and National Geographic, Five Years Witnessing the Power of Life and Technological Innovation
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The 2024 China Wildlife Photography Competition: Qualcomm Snapdragon and National Geographic, Five Years Witnessing the Power of Life and Technological InnovationThe 2024 China Wildlife Photography Competition awards ceremony was grandly held in Beijing on December 1st. As the exclusive imaging technology partner for the competition for five consecutive years, Qualcomm Snapdragon, with its leading mobile imaging technology, continues to support nature photography creation and ecological conservation
The 2024 China Wildlife Photography Competition: Qualcomm Snapdragon and National Geographic, Five Years Witnessing the Power of Life and Technological Innovation
The 2024 China Wildlife Photography Competition awards ceremony was grandly held in Beijing on December 1st. As the exclusive imaging technology partner for the competition for five consecutive years, Qualcomm Snapdragon, with its leading mobile imaging technology, continues to support nature photography creation and ecological conservation. The awards ceremony was star-studded, bringing together distinguished guests from various fields to witness the birth of the annual award-winning works and share their valuable experiences and moving stories in the fields of nature photography and conservation.
The guest lineup at the awards ceremony was impressive, including Dr. Jane Goodall, UN Messenger of Peace and honorary scientific advisor to the competition; Mr. Yan Shi Dong, Party Secretary and Director of the Publicity and Education Center of the Ministry of Ecology and Environment; Mr. Chen Shuihua, Director of the Zhejiang Provincial Museum; Mr. Zhao Jie, Director of the Strategic Research Institute of the Broadcasting and Television Development Research Center of the State Administration of Radio and Television, and President of the Documentary Committee of the China Radio and Television Association; Mr. Liu Dongli, Vice President of the China Wildlife Conservation Association; Mr. Chen Guang, Deputy Director of the International Communication Office of the Beijing Municipal Government Information Office; Mr. Zhi Luxun, General Manager of China World Trade Center Co., Ltd.; Mr. Li Shuanke, Research Fellow at the Institute of Geographic Sciences and Natural Resources Research, Chinese Academy of Sciences, and President and Editor-in-Chief of China National Geographic magazine; Ms. Chen Yihuan, Producer of the China Wildlife Photography Competition; and Ms. Hou Mingjuan, Global Vice President of Qualcomm, among others. These experts, scholars, and industry leaders from different fields added luster to this year's competition and contributed their wisdom and strength to the development of nature photography and ecological conservation.
Dr. Jane Goodall, the world-renowned conservation pioneer, has served as the honorary scientific advisor since the first competition in 2020. At this year's awards ceremony, she made her first appearance in person, engaging in in-depth exchanges and discussions with guests, and sharing her inspiring story of a lifetime dedicated to chimpanzee research and conservation. Her unwavering dedication over decades, and her deep love for all living things, deeply moved every audience member, earning her warm applause and sincere respect. Dr. Goodall's presence not only added brilliance to the awards ceremony but also brought profound inspiration and spiritual strength to all participants.
This year marks the fifth anniversary of the China Wildlife Photography Competition and the fifth year of collaboration between Qualcomm Snapdragon and China National Geographic. Over the past five years, both parties have been committed to expanding the boundaries of nature photography creation, achieving remarkable results. This year's competition, themed "The Power of Life," solicited photography, video, and nature painting works on wildlife and nature themes from around the world, receiving over 60,000 minutes of precious wildlife footage and 157,125 submissions, fully demonstrating the beautiful vision of harmonious coexistence between humans and nature.
- Looking back over the past five years of cooperation, Qualcomm Snapdragon and China National Geographic have created many unforgettable moments. In 2020, the China National Geographic team used Snapdragon phones to shoot the first 8K wildlife video and achieved the first-ever imaging record of the rare species, the high-altitude spiny toad, using a Snapdragon phone. In 2021, the film crew went deep into China's first batch of national parks, using Snapdragon phones to shoot the documentary series "Finding Our National Parks," showcasing the magnificent scenery and rich biodiversity of China's national parks to the world. In 2022, the team used a variety of equipment, including mobile phones, drones, and smart cars, to shoot a large amount of footage of Chinese endemic species, and for the first time showcased the ecological beauty of the Qinling Mountains from the perspective of "intelligent connected terminal" technology. In 2023, Snapdragon-powered cars, computers, and smart wearable devices brought new possibilities to nature exploration, contributing to the discovery of the newly announced species Monotropa uniflora, further highlighting the important role of technology in nature exploration and conservation.
- Entering 2024, Qualcomm Snapdragon has made groundbreaking progress in mobile imaging technology, and its cooperation with China National Geographic has become even closer and more harmonious. Supported by Snapdragon's more powerful on-device AI-enabled mobile imaging technology, the China National Geographic team has for the first time attempted to pursue the traces of spiritual beasts in the vast mountains and seas from more perspectives and at closer range, creating three nature documentaries in the "Spirit of the Mountains and Seas" series, paying tribute to Chinese traditional cultural classics such as the Shan Hai Jing. The "Spirit of the Mountains and Seas" series, with its unique perspective and exquisite craftsmanship, has resonated with nature lovers in China and around the world, and has also increased the participation rate of this year's competition.
This year's competition, themed "Spirit of the Mountains and Seas," received a record-high 37,619 submissions, once again demonstrating the enormous influence of the China Wildlife Photography Competition among nature photography enthusiasts at home and abroad. Mr. Li Shuanke, President and Editor-in-Chief of China National Geographic magazine, said at the awards ceremony that over the past five years, the China Wildlife Photography Competition has gradually forged its own path through continuous exploration and innovation. From establishing annual special awards that respond to the needs of the times to establishing unique selection criteria that "balance visual beauty and humanistic value," the competition has continuously improved the quality and influence of its works, showcasing China's unique values and cultural heritage in the field of nature photography to the world.
The collaboration between Qualcomm Snapdragon and China National Geographic has pioneered the use of mobile phones for nature photography. The "Snapdragon Special Award for Mobile Phone Group," jointly established by the two parties, effectively lowers the threshold for nature photography creation, providing more mobile phone photography enthusiasts with leading imaging technology and convenient shooting methods, encouraging more people to participate in the recording and sharing of nature photography. Ms. Hou Mingjuan, Global Vice President of Qualcomm, said that in the past five years, both parties have witnessed countless wonderful moments, which have been recorded by mobile phones and become eternal memories, allowing the power of life to be transmitted more widely and for a longer time. Snapdragon's leading imaging technology and mobile platform provide people with the ability to record the beauty of nature anytime and anywhere, allowing emotion to continue and moments to last forever.
The Snapdragon mobile platform, with its leading imaging and on-device AI technology, continues to lead the development of mobile computational photography. The newly released Snapdragon 8 Gen 2 mobile platform has achieved groundbreaking technological upgrades and imaging experiences. The newly designed AI ISP brings amazing on-device AI imaging features, and super-resolution significantly improves image clarity, helping to record the subtle features of wildlife, whether it's the feathers of birds or the antennae of insects, all can be presented clearly and vividly. In addition, Snapdragon 8 Gen 2 increases pixel throughput by 33% by upgrading key components, reaching 4.3 billion pixels per second, enabling smartphones to record 48MP video at 30fps with zero-lag shutter for the first time, providing powerful support for recording the dynamic moments of wildlife.
In this year's competition, a photograph titled "You Can't Find Me" won the championship of the Snapdragon Special Award for Mobile Phone Group. This work cleverly shows the magical sight of animals blending with nature through camouflage to achieve self-protection, prompting people to think deeply about the harmonious coexistence of humans and nature. It is worth mentioning that the creator of this work is a junior high school student from Beijing, whose composition and title are full of childlike innocence and interest. The winning work of the video category - Snapdragon Special Award for Mobile Phone Group - is "The Last Golden Toad," which, using a Snapdragon phone, vividly records the moment of the male golden toad's life blossoming through macro lens and background blur, showcasing the charm of vibrant life.
From December 3rd, the "Spirit of the Mountains and Seas" China Wildlife Photography Competition special exhibition opened at China World Mall North Area (near Gate 17) in Beijing. The exhibition selects more than 100 of the most representative nature photography works from over 100,000 entries from previous competitions, showcasing the biological wonders in different ecosystems such as forests, mountains, deserts, and oceans. The exhibition also specially exhibits precious artifacts and stories of Dr. Jane Goodall's exploration of nature, as well as precious materials and equipment from many well-known Chinese nature photographers, bringing a richer viewing experience to the audience. The exhibition will run until January 20, 2025, and is free to the public. Visitors can also appreciate the championship works of the Snapdragon Special Award from previous years, the documentaries "Finding Our National Parks" and "Symbiosis," produced by Qualcomm Snapdragon and China National Geographic, and the three newly created "Spirit of the Mountains and Seas" nature documentaries, feeling the power of the harmonious coexistence of technology and nature.
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