Huya's 2024 Financial Report Highlights Impressive Growth and Successful AI-Driven Transformation

Tech 2025-03-19 10:51:51 Source: Network

Huya's 2024 Financial Report Highlights Impressive Growth and Successful AI-Driven TransformationHuya Live recently announced its Q4 2024 and full-year financial results, demonstrating strong growth momentum and the positive outcomes of its strategic transformation. The report shows that Huya's total revenue for 2024 reached RMB 6

Huya Live recently announced its Q4 2024 and full-year financial results, demonstrating strong growth momentum and the positive outcomes of its strategic transformation. The report shows that Huya's total revenue for 2024 reached RMB 6.08 billion (approximately US$840 million), with game-related services, advertising, and other revenue increasing by 145.4% year-over-year to RMB 1.33 billion (approximately US$185 million). This signifies Huya's remarkable success in diversifying its business, with strong growth in game-related services significantly contributing to the company's overall performance.

Huya also exhibited strong profitability. Under Non-GAAP accounting standards, net profit attributable to Huya for the full year 2024 reached RMB 270 million (approximately US$37 million), a 125.6% year-over-year increase. More notably, Huya's operating cash flow turned positive, with a net inflow of RMB 94.3 million (approximately US$13 million), reflecting a healthy financial position and strong profitability. This demonstrates not only rapid revenue growth but also effective cost control and improved profit efficiency.

Q4 data was equally encouraging. Huya's Q4 total revenue was RMB 1.5 billion (approximately US$208 million), with game-related services, advertising, and other revenue reaching RMB 370 million (approximately US$51 million), a 99.4% year-over-year increase. This sustained strong growth indicates Huya's continued positive trajectory.

Beyond the impressive financial performance, Huya's user base has also been further consolidated and expanded. The report shows that Huya's mobile monthly active users (MAU) reached 82.6 million, and paying users increased year-over-year to 4.5 million. This large user base and the continuously growing number of paying users provide a solid foundation for Huya's future development, demonstrating strong user stickiness and monetization capabilities.

To reward shareholders and further boost investor confidence, Huya announced a dividend plan for 2025-2027, with an expected total dividend payout of no less than US$400 million. This includes approximately US$340 million in cash dividends for 2025, and at least US$30 million annually for 2026 and 2027. This generous dividend plan reflects Huya's confidence in its future development and commitment to its shareholders.

Huya's success in 2024 is inseparable from its proactive business transformation strategy. The company implemented various initiatives to drive commercialization, including improving the operation of existing and new games, enriching prop categories, optimizing the in-app "mall" section, and increasing sponsorship revenue from self-organized events. These measures effectively enhanced Huya's revenue generation capabilities and laid a solid foundation for its diversified business development.

Simultaneously, Huya focused on upgrading its content ecosystem. The company expanded high-quality content and services to a broader range of game users, covering copyright events for approximately 40 games and launching over 35 self-produced events and entertainment programs. Events like the "Huya League of Legends Legendary Cup S2" were particularly well-received, demonstrating Huya's strong capabilities and experience in content creation and operation.

In terms of technological product upgrades, Huya actively embraced cutting-edge technologies like AI, making significant progress. The company has integrated the DeepSeek-R1 large model and developed an AI assistant to help users efficiently search for game strategies and interesting live streams. In the future, Huya will deepen its "AI+live streaming" strategy, leveraging AI large models to upgrade anchor efficiency, creating a new AIIP model, and bringing a new experience to users and content creators. This shows Huya seizing technological development opportunities and actively exploring technological innovation to enhance user experience and platform competitiveness.

Beyond business development and technological innovation, Huya actively fulfilled its social responsibilities and continuously explored new avenues for public welfare. In 2024, Huya conducted over 4,330 positive energy live streams totaling more than 37,000 hours, involving over 3,920 anchors. Significant achievements were made in positive content areas such as child protection, cybersecurity, public welfare and environmental protection, and rural revitalization. This demonstrates Huya's social responsibility as a responsible enterprise, actively participating in social welfare undertakings and conveying positive energy.

Looking ahead, Huya will continue to advance its strategic transformation, aiming to build a more comprehensive game content and service platform. The company will actively explore various cutting-edge technologies and innovative functions, focusing on enhancing the experience of users and content creators, and driving the long-term, sustainable development of the company. Huya will continue to be user-centric, constantly innovating to provide users with a better game live streaming experience and further consolidate its leading position in the game live streaming industry. Its proactive embrace of AI technology and its continuous improvement of content quality and user experience will help it maintain its competitive advantage in the future. The company's emphasis on social responsibility also lays a solid social foundation for its long-term development. Huya's 2024 financial report undoubtedly paints a promising picture for its future development.

In summary, Huya's 2024 financial report demonstrates the company's remarkable achievements in revenue growth, improved profitability, user base expansion, and strategic transformation. These achievements stem from the company's multifaceted efforts in business expansion, content upgrades, technological innovation, and the fulfillment of social responsibilities. In the future, Huya will continue to uphold its development strategy, constantly innovate, provide users with better services, and maintain its leading position in the game live streaming industry.

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