Tianya has entered the ICU, and old netizens want to help

Tech 2023-05-25 13:35:51 Source: Network

At least we can have a decent chance to say goodbye to itwriting writingedit| Li WeiSource of header image| Visual ChinaThe fate of most internet products is death.From China's first internet company, Yinghaiwei, to Xici Hutong, Maopu

At least we can have a decent chance to say goodbye to it

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edit| Li Wei

Source of header image| Visual China

The fate of most internet products is death.

From China's first internet company, Yinghaiwei, to Xici Hutong, Maopu.com, MSN, and Kaixin.com, the rise and fall of the company have taken turns. Now?The wheel of death has shifted to Tianya Forum.

This is a product born in 1999 and is the most influential BBS forum in China, with over 130 million registered users and over 250 million monthly users that year. During this period, it received investments from Qingke, Junlian Capital, Jiangnanchun, Google, and others. In 2015, it was listed on the New Third Board, but it was soon delisted.

It has launched sections such as "Tianya ZaTalk", "Guantian Tea House", "Lianpeng Ghost Tales", and "Entertainment Gossip" that have become popular for a while. Tianya users refer to each other as "Yayou" or "Yayou". Being with the duck oil people is about feeling relaxed, happy, and thinking. This kind of spiritual aspect is not available on any platform, "said a Tianya netizen.

But everything was frozen on April 1st,The Tianya Forum has been disconnected, and the official reason is' technology upgrade '.Unlike previous brief shutdowns, the recovery time is uncertain. According to Song Zheng, former executive editor in chief of Tianya Forum, this time Tianya has been admitted to the ICU, and doctors have announced that the person is incurable and asked their families to give up treatment.

Xing Ming, founder of Tianya, stated in an interview with China Entrepreneur that,Tianya Forum has indeed encountered difficulties in liquidity,For example, the accumulated arrears of telecommunications expenses exceeded 10 million yuan, and in the end, they were unable to coordinate and negotiate, but had no choice but to shut down the network.

There is another factor that we have also identified some technical issues, including particularly important data security, including the large amount of telecommunications IDC resources we occupy, which is unreasonable. We need to make technological upgrades, including data reconstruction and product slimming, which can significantly reduce telecommunications costs and continue to develop, "Xing Ming said.

Source: China Enterprise Library

Xing Ming is actively raising funds, especially hoping for a fair and reasonable resolution of the investment dispute with Jinjiang District in Chengdu, as that cooperation sparked a lawsuit dispute in 2019 and caused liquidity difficulties for Tianya.

But the old employees and netizens of Tianya can't wait anymore.

On May 12th, Song Zheng decided to launch an action called "Seven Days and Seven Nights, Reboot Tianya", raising 3 million yuan through a live charity sale to reconnect Tianya. As the event is scheduled for May 28th, some netizens simply refer to it as the "528 Action".

25writingBuild momentum and blood transfusion for the resurrection of Tianya.

The "Tianya Reboot Group" formed by veteran netizens of Tianya currently has 4 groups of about 1000 people. They are determined to "show young people that Tianya is not comparable to any other website", and some even say that if the sales amount is not enough, each person will contribute 50 yuan and 100 yuan, and Tianya will also be restarted.

If you win 5 million, restart Tianya directly

Old netizens take the lead in taking action.

An old netizen from Tianya has hundreds of IDs, thousands of posts, and tens of thousands of images on Tianya Forum. He changed his WeChat name to "Tianya, restart, come on!", and for this reason, he also spent 5 yuan to buy a big lottery ticket. He said in the "Tianya Restart" WeChat group, "If you win 5 million yuan, restart Tianya yourself

A slimming chain store owner in Tai'an, Shandong even posted a QR code for the "Tianya Restart" WeChat group, emphasizing that "20% of the amount donated to the" 528 Action "is a pro who enters the store for slimming consumptionRestarting Tianya has me.

For the first time, some people learned to post videos on today's headlines and Tiktok to tell their experiences in Tianya. These videos do not have filters and special effects, which is out of place in Tiktok's "short and smooth" video stream. Their filming locations come from around the world, including London in the UK and Pattaya in Thailand.

In a group called "Tianya Reboot 3 Groups," an old netizen from Tianya said, "We need to show young people that Tianya is not comparable to any other website." "A single spark can start a prairie fire, and what we grassroots can do is to do our best not to let Tianya fall before dawn

Most of the members of these WeChat groups are born in the 1970s and 1980s, and they are also the first generation of netizens in China.They are trying to bring the modern internet world dominated by young people back to that era of passionate youth.

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Tianya's first generation internet celebrity Xiaochu will be the host of this live charity sale. Xiaochu's real name is Li Qianmo, and currently has its own beauty brand and career. In addition to selling goods worth 150000 yuan and donating them all to Tianya, she also found senior musician Yang Lide as the live streaming platform for this event. Yang Lide packaged singers and groups such as Little Tigers, Suri, and Cai Qin.

I haven't logged into Tianya for over 10 years, but still,Tianya is my hometown and spiritual home in the network society.

Few internet products are so deeply tied to users, and there is no internet product whose users and veteran unions initiate fundraising to save themselves after being shut down. These old users are trying to overwhelm the "mourning wave" with the "restart wave".

Song Zheng said, "For old netizens on Tianya, more often than not, treating Tianya like family is like treating it. We can't bear to let it go. Even if we save Tianya, it may disappear in a few days, butAt least we can have a decent opportunity to bid farewell to it.

Source: China Enterprise Library

Why save

The last self rescue in the era of classical internet.

In Chinese internet products, there may no longer be products like Tianya Forum.

The familiar gods of Ning Wealth, the bright moon of the past, Kong Ergou, and Tianxia Ba Singing all made their mark here.

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Xing Ming said,The reason why Tianya Forum was able to win the favor of users in the early stages of its development is because of the power of netizens, allowing them to play and govern without action. The company mainly provides platform services and establishes rules,We have also launched the "Tianya Basic Law" (later renamed the "Tianya Convention"), allowing netizens to become masters and self-organize.

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Xing Ming's Reflection

24Xing Ming said,This is the biggest hurdle in the 24 years since Tianya was founded.

But 3 million yuan can only solve the problem of network outages. If we want to completely solve the crisis at Tianya,Xing Ming estimated that within 200 million yuan, Tianya could be reborn.

At present, Tianya Forum Company has 60 to 70 employees who have technical expertise, operations, and marketing skills. Xing Ming's personal shares exceed 30%.

Looking back on the past, Xing Ming talked about several aspects such as business transformation, capital, and company management, and summarized and reflected on them:

Firstly,The essence of Tianya Forum is still the issue of product iteration and innovation.

Tianya launched the transformation of mobile internet in 2012 and 2013, with a large deployment on the mobile end, but its mobile internet layout in Jinjiang District, Chengdu was severely hindered. Tianya also launched short videos and live broadcasts from 2014 to 2016, taking a different route from Kwai, but gave up because of lack of money.

After 2017, Tianya has also promoted blockchain and metaverse. But financial difficulties led to these attempts being abandoned halfway.

Secondly, the detour of capital. Tianya raised funds relatively late in its early years, but it was once a darling of capital. In 2006, Tianya received investments from institutions such as Qingke and Lenovo, and in 2007, it received investments from Google. After Google withdrew from China in 2011, Tianya chose to dismantle its VIE structure and return to the domestic capital market. As a result, domestic financing was not very smooth. Joining the New Third Board in 2015 was also a detour, as its liquidity and financing capacity were relatively weak.

Source: Visual China

Thirdly, there is insufficient emphasis on commercialization issues. Tianya has also considered how commercialization can be integrated with communities without damaging their ecology. But we never found a profitable explosion point.

writingXing Ming said,

writingThe ending was that Xing Ming politely refused Chen Tianqiao.

Wang Gongquan from Dinghui Investment also told Xing Ming that if I were to publish, I would invest in you, but Xing Ming's response was: this is not our choice.

But when used in enterprise management, it will sacrifice the business efficiency of the enterprise and not pay enough attention. To employees, it can be tolerance, but not indulgence.

I don't think this (the decline of Tianya) is the cause of the times.

For Tianya, is the best outcome known as tears of the times or being acquired by other companies?

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