Why are more and more regular users no longer considering adding one when changing their phones?

Tech 2023-05-30 08:07:32 Source: Network

I don't know if you have noticed that in recent years, fewer and fewer people have chosen to use OnePlus phones. A few years ago, although Yijia's popularity was not high, many loyal Yijia fans could still be seen online

I don't know if you have noticed that in recent years, fewer and fewer people have chosen to use OnePlus phones. A few years ago, although Yijia's popularity was not high, many loyal Yijia fans could still be seen online. However, nowadays, there are hardly any old fans visible

Once upon a time, the Slogan of OnePlus mobile phones was "not going to make do", and the founder of OnePlus, Liu Zuohu, has repeatedly stated: "OnePlus, only do real flagship" and "only produce one flagship a year". Nowadays, with Liu Zuohu becoming the Senior Vice President of OPPO, Yijia has also become a sub brand of OPPO. And more and more people are refueling, giving up on their phones and choosing phones from other domestic brands.

Many people may be curious about why it led to Yijia's downfall here?

Hydrogen OS, as the soul of OnePlus mobile phones, has always been loved by countless "old refueling" people. Throughout, many users have chosen OnePlus phones because of their simple "native like" system.

However, starting from one plus eight, one plus immediately cut down the ancestral "hydrogen OS". Switch to using the same color OS as OPPO. ColorOS has many drawbacks. Firstly, compared to hydrogen OS, ColorOS can be said to be simple without any connection. Secondly, there are a lot of advertisements. Hydrogen OS has no advertisements at all, while ColorOS is full of advertisements.

Finally, ColorOS has poor optimization for OnePlus, even the most basic user experience is poor. The most obvious example is the Ace2V from OnePlus, which features last year's Tianji 9000 processor and poor system optimization and tuning. Not only that, the phone is severely overheated and the machine has poor battery life, but the official has not yet resolved this issue.

Perhaps you don't know Liu Zuohu, but those who understand him will love Liu Zuohu, the founder of Yijia.

The numerous concepts, Slogan, and positioning of Yijia were developed by Liu Zuohu alone. Do a good job of the product honestly "and" don't settle for it ".

However, since Liu Zuohu took over OPPO and Yijia's CEO changed, Yijia has completely changed. Firstly, Yijia's executives took turns posting articles attacking competitors from their competitors.

Including Yijia President Li Jie, Yijia Public Relations Manager Cai Zuxuan, and so on. Not only that, in order to enhance the brand's popularity, we also invite Shui Jun to conduct porcelain touch marketing.

If we say that Yijia was once positioned as a flagship high-end brand. So now, with the addition of positioning, it's neither decent nor classy. He is said to be a cost-effective brand, but her cost-effectiveness is completely inferior to her own true self and friends' Redmi. It is said to be a flagship brand, and now the product is fully benchmarking against Redmi, and the experience is completely lacking.

On the contrary, the positioning of other brands' mobile phones is quite clear, such as Xiaomi and vivo's digital series, which focus on the flagship market of imaging; Redmi's K series focuses on ultimate cost-effectiveness and performance. IQOO and Red Devils have a significant influence in the mobile gaming market, with their main focus on the mobile gaming market.

At present, Yijia has focused on the mid to low end market, and in today's homogenization of mobile phones, the brand influence is becoming increasingly weak.

Due to various reasons mentioned above, Yijia mobile phones have gradually become unpopular.

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