Where is the legal boundary when AI facelift software is publicly sold online?

Tech 2023-06-03 21:09:27 Source: Network

Recently, fraud cases caused by AI face changing technology have attracted people's attention. With the development of AI models, the application range of "face changing" technology is becoming wider and wider, and technological breakthroughs have also made the facial expressions and action details of characters after face changing more realistic

Recently, fraud cases caused by AI face changing technology have attracted people's attention. With the development of AI models, the application range of "face changing" technology is becoming wider and wider, and technological breakthroughs have also made the facial expressions and action details of characters after face changing more realistic. Once used by criminals, it may bring serious harm. A reporter's investigation found that it is very easy to obtain AI face changing software online. What are the legal boundaries for using AI face changing software? How to regulate before doing good deeds?

Paid AI face changing software appears on the internet

Package prices range from 499 yuan to 2888 yuan

Currently, relying on breakthroughs in large models and algorithms, AI facelift is achieving a wider range of applications, causing more concerns. On the internet, tutorials demonstrating the usage and effects of face changing software are everywhere. Unlike a large number of freeware that give ordinary people a taste of what's new, the reporter found that there are many high priced paid AI facelift software on the network. What's the difference between these paid software and freeware?

After searching for "AI face changing software", the reporter contacted a developer who provided a demonstration video of using the software to achieve face changing. The left side of the dual window page is the original video before the face changing, and the right side is the video after the face changing. To the naked eye, the mouth shape, facial expressions, and small movements of the "digital person" after the face changing are almost flawless.

On its sales website, the software developer also demonstrated how to splice the eyes and mouths of two well-known female stars together to generate a video of a brand new "digital person".

This paid software offers different versions from beginner (LV1) to super (LV4) to full (LV5). For the entry-level package, 499 yuan provides software interface, video guidance, face changing models, etc. If 2888 yuan is spent, a complete set of LV5 level video face changing models can be obtained.

Opening the website, there is no text at the bottom indicating that it has been registered. The seller is also very cautious, using only written communication throughout the entire process. He stated that compared to the beginner (LV1) to super (LV4) packages, the full (LV5) version has more iterations and stronger capabilities, which can be understood as a more realistic face changing effect. At the same time, it can not only achieve video face changing, but also support live face changing.

Could you please change your face according to your own needs? The software developer said, 'You can train with materials for any face you want.'.

Screenshot of software developers chatting with reporters

A technician engaged in AI development stated that this means there may be more risks that are difficult to control. AI facelift technologies such as deepfakes are open-source. Recently, the AI big model has become popular, and its algorithms have been updated to integrate text graphics, text, audio, video, and facelift. By combining these functions, a completely new 'digital person' or 'AI person' can be created, which increases the cost and difficulty of regulation by several orders of magnitude

Expert: An effective labeling regulatory system

Able to clarify the blurry boundaries brought by AI face changing in advance

Zhao Zhan, a lawyer and IT legal expert at Beijing Jiawei Law Firm, stated that from the perspective of post crackdown, there are provisions on fraud in the criminal law; The Civil Code clearly stipulates that citizens have corresponding civil rights such as the right to portrait, name, reputation, and so on. That is to say, if there are cases of using someone else's portrait for fraud, the wrongdoer can be legally bound and punished afterwards. However, in the current era of rapid development of artificial intelligence technology, it is still necessary to explore how to achieve effective pre prevention measures.

For example, in the Provisions on the Administration of Deep Composition of Internet Information Services, if the deep composition service may lead to public confusion or misunderstanding, the deep composition service provider shall make a prominent identification in the reasonable location and area of the generated or edited information content.

The Management Measures for Generative Artificial Intelligence Services (Draft for Soliciting Opinions) require that before using generative artificial intelligence products to provide services to the public, a security assessment should be submitted to the national network information department in accordance with relevant regulations; Respect the legitimate interests of others; Product providers should be responsible for the legitimacy of pre training data and optimized training data sources for generative artificial intelligence products.

Pan Helin, co director of the Research Center for Digital Economy and Financial innovation of the International Union Business School of Zhejiang University, believes that, at present, if we can effectively implement the requirements of the logo and form an effective regulatory system, we can, to a large extent, clarify the fuzzy boundaries brought about by the AI face change in advance.

Pan Helin: The current regulatory system for AI facelift labeling has not yet been formed. It is necessary to identify content that is not labeled through technical means, and there should be specific punishment measures, standards, and systems for individuals or organizations that do not label.

Zhao Zhan believes that in the long run, regulatory and punitive measures still need to be continuously "iterated" with technological development in order to form a three-dimensional and effective governance plan.

Source: Voice of China on the Central Radio and Television Administration

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