Is the era of takeout coming to an end when catering merchants officially split up with Meituan?

Tech 2023-06-04 18:23:30 Source: Network

#Challenge 30 Days to Write a Diary on Headlines#Recently, Weijia Liangpi, the leader of the northwest fast food industry, suddenly got off the shelves of more than 400 stores on Meituan. This incident has once again sparked a conflict between merchants and Meituan

#Challenge 30 Days to Write a Diary on Headlines#

Recently, Weijia Liangpi, the leader of the northwest fast food industry, suddenly got off the shelves of more than 400 stores on Meituan. This incident has once again sparked a conflict between merchants and Meituan. In fact, not only Wei's Liangpi, but also many catering businesses are dissatisfied with Meituan's commission increase and platform squeezing.

Firstly, the complaints from merchants about Meituan's arbitrary increase in commissions and platform exploitation have been ongoing. In recent years, with the increasingly fierce competition in the delivery market, platforms such as Meituan have begun to increase their fees for merchants. Especially during the epidemic, due to limited offline business, catering businesses are more reliant on delivery platform orders. At this time, there have been many news reports online about platforms such as Meituan taking the opportunity to increase commission rates, thereby increasing the burden on merchants.

Secondly, consumers also face many problems. Although delivery is convenient, the rapid growth of the delivery industry has also brought quality and service issues. Delivery guys often experience extreme fatigue due to large orders, making it difficult to ensure the delivery time and quality of food. However, platforms such as Meituan do not fully protect the rights and interests of delivery boys, nor do they provide them with a better working environment and salary benefits.

Now, with theAs soon as the news that more than 400 Weijia Liangpi stores have quit Meituan, if Meituan does not improve the commission system of the platform in time and provide more reasonable guarantee for riders and businesses, more and more businesses and riders will quit Meituan, and consumers will have to go to offline stores to eat, Meituan's development will be more difficult to sustain.

The practice of the Wei family's Liangpi against the Meituan this time has won the support and applause of many catering businesses and riders. For consumers, takeout has indeed brought great convenience to their lives, and the vast majority of people do not want to be unable to order food through takeout in the future. But solving these problems requires cooperation and communication between the platform and merchants. Meituan and other platforms should actively improve commission ratios, service quality, and other aspects to provide merchants with a more fair and reasonable competitive environment. Merchants should also strengthen their brand building and market promotion, reduce dependence, and minimize the negative impact of delivery platforms.

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Tag: Is the era of takeout coming to an end