Why did China take down physical e-commerce while Japan took down physical e-commerce? What is the problem?

Tech 2023-05-10 01:46:26 Source: Network

Wen | ChengaiEditor | DaewooBefore reading this article, we sincerely invite you to click on itfollowIt not only facilitates your discussion and sharing, but also brings you a different sense of participation. Thank you for your support

Wen | Chengai

Editor | Daewoo

Before reading this article, we sincerely invite you to click on itfollowIt not only facilitates your discussion and sharing, but also brings you a different sense of participation. Thank you for your support.

It is no longer uncommon to mention the internet economy or e-commerce model in China. It can be said that consumers from all ages in China often use e-commerce platforms for shopping.

This consumption model has indeed enriched and facilitated our lives. If e-commerce platforms are mentioned within the territory of Japan.

Many local young people must be very unfamiliar with this shopping model, which is enough to demonstrate the strength of the Japanese physical industry.

There have always been significant differences in the consumption patterns between China and Japan. Although the two countries have similar territories and many customs, the only difference is the concept of consumption.

In the process of rapid development of the e-commerce economy, Japan, known as a developed country, has not been affected by the e-commerce economy.

On the contrary, our country's real economy was almost wiped out by the e-commerce model. Where is the problem of such differences? Industry insiders provide detailed answers.

Firstly, territorial differences

The difference in consumption concepts between China and Japan is first and foremost due to the differences in territorial area between the two countries. We all know that Japan is just a small country.

It can be said that the distance from the easternmost part of the Japanese border to the westernmost part is just the distance we cross provinces.

In this situation, there is basically no regional difference in consumer goods among Japan.

There is no need for Chinese consumers to experience some exotic cuisine and clothing styles, so e-commerce in Japan often does not have regional characteristics.

Secondly, due to the small territorial area of Japan, it attaches great importance to land area. Usually, the planning of physical stores is very detailed, and it is more convenient for consumers to purchase things than in China.

In addition, the Japanese real economy has been settling for a long time, and consumers are shopping in physical stores.

Not only to purchase the necessary goods, but also a deeply ingrained lifestyle, which is fundamentally different from China.

Secondly, differences in service concepts

The staff of physical stores in Japan attach great importance to the attitude and quality of service, while Chinese consumers and physical stores are basically "one shot buying and selling", leaving after taking and paying for things, without any other experience except buying things.

The physical stores in Japan, on the other hand, are completely opposite. The operators of physical stores will be very enthusiastic in serving every customer.

The consumer experience and satisfaction of customers are the most important things for store merchants, so Japanese consumers also prefer to go shopping in stores.

Thirdly, the Japanese authorities' policy support for the real economy

In order to promote the development of Japan's retail industry, the support for the real economy is very strong, mainly reflected in low interest rate business loans and tax exemption policies.

The cost of opening a store in China is greater than that of online shopping stores, while the cost of opening an online shopping store in Japan is greater than that of physical stores.

Moreover, Japanese consumers are more inclined towards physical industry consumption, so the vast majority of merchants do not open online shopping stores at all, but generally operate offline businesses.

Fourthly, the issue of rent for Chinese and Japanese entities

We all know that the buying, selling, and leasing prices of houses in China have experienced a significant increase in the past few years, while the real estate market in Japan is relatively sluggish.

The difference in store rental prices between the two parties is also very significant. Once the landlord of the store suddenly wants to raise rent, it will cause even more severe economic pressure for businesses.

On the other hand, e-commerce in our country does not need to consider such issues, targeting consumers nationwide at the lowest cost.

After all, there are still many differences in culture and habits between the two countries. For Japan, the current physical retail industry is one of the important pillars of its economic development, but for China, this is not the case.

The use of online consumption mode can not only drive the shopping enthusiasm of Chinese consumers.

It can further stimulate the retail sales scale in China, especially during the annual Double 11 and Double 12 periods, which can be regarded as the online shopping boom for Chinese consumers.

Japanese consumers have a high pursuit of product quality and service quality when shopping, while China is relatively pragmatic. After all, Japan belongs to a more economically developed country, and its citizens have a much stronger consumption concept of quality than us.

Of course, our country's strong support for the development of e-commerce platforms is also a key reason.

This has led to the birth of excellent e-commerce enterprises such as Alibaba and JD.com, promoting further development of the national economy.

The development of e-commerce is not only to promote the improvement of China's retail industry and consumption power, but also to promote the development of more industries and employment opportunities through e-commerce.

For example, both the logistics and manufacturing industries have gained unprecedented development opportunities thanks to the prevalence of e-commerce. With the continuous upgrading and improvement of e-commerce platforms in China.

The future internet economy will definitely reach a new height, benefiting more consumers and workers, and "revitalizing" more job opportunities.

What do you want to say about this? Welcome to leave your thoughts in the comments section!

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