Will Apple headsets lead the trend

Tech 2023-06-09 09:15:28 Source: Network

Just as the iPhone took us into the era of mobile computing, AppleVisionPro will take us into the era of spatial computing. "On June 5, Eastern Time, Apple held the 2023 Global Developers Conference with the theme of" Code Out the New Universe

Just as the iPhone took us into the era of mobile computing, AppleVisionPro will take us into the era of spatial computing. "On June 5, Eastern Time, Apple held the 2023 Global Developers Conference with the theme of" Code Out the New Universe. "Apple's first head mounted display, VisionPro, was officially released. Apple CEO Tim Cook stated that this product is built on Apple's decades of innovation and is different from anything created in the past, It will bring people into a new form of spatial computing era. Can Apple's head display devices break the trend and become electronic products that lead the trend of the times?

From the perspective of technological innovation, Apple's first head display device applies a large number of cutting-edge technologies, covering thousands of breakthrough innovative technologies, and is expected to redefine the development of extended reality (XR) related industries. Users can control VisionPro through their hands, eyes, and sound, allowing them to experience movies, TV programs, and games with an immersive presence. In the use of work scenarios, VisionPro can project screens to replace computer monitors, bringing users to a virtual office environment.

Technological innovation is the driving force behind XR related industries, and platform ecological construction may be the key support. Another important innovation of Apple's first head display device is the design and development of the world's first spatial operating system, visionOS, which supports the display of various virtual digital elements in the real world, attracting developers to jointly develop an ecosystem of spatial operations. Bob Iger, Disney CEO, said at the Apple VisionPro launch conference that VisionPro would allow Disney to create "deep immersion" stories in a "previously impossible" way, and Disney's streaming media platform "Disney+" would support VisionPro on its first day on the market.

Insufficient performance, poor user comfort, and limited content application have long constrained the development of head display devices. Through technological innovation and the construction of a virtual ecosystem, VisionPro may be able to support a more realistic virtual experience and a wider range of application scenarios. This is undoubtedly a major phased innovation for Apple, but its market effectiveness needs to be verified.

The development of the virtual reality track can be said to have experienced setbacks, and the once hot Metaverse is now cooling down. Many technology companies such as Meta, Google, Microsoft, and others have released similar products, but these head display devices have never truly become popular. Last October, Meta proudly launched the professional VR device QuestPro, becoming the first device to provide a full color mixed reality experience. But contrary to expectations, the sales and reputation of the product after its launch were not ideal.

The breakthrough in artificial intelligence technology may bring comprehensive innovation in virtual reality. By utilizing AI technology to generate new virtual content and scenes, the threshold for virtual content production will be lowered, the efficiency of virtual content construction will be improved, and new doors will be opened for designing and experiencing immersive virtual worlds. Apple's entry will further drive XR technology innovation and large-scale applications into a new fast lane, stimulating more creativity and innovative application scenarios.

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