Using VR Technology to Assist in the Dissemination of Excellent Traditional Chinese Culture (Haike Talks about China)

Tech 2023-06-15 06:04:02 Source: Network

In the dream town of Yuhang, Hangzhou, Zhejiang, there is a video technology company that develops VR technology. The founder of the company is a Canadian "dream chaser" - Nick Mitchell, affectionately known as the "foreign maker"

In the dream town of Yuhang, Hangzhou, Zhejiang, there is a video technology company that develops VR technology. The founder of the company is a Canadian "dream chaser" - Nick Mitchell, affectionately known as the "foreign maker".

Nick was born in Kenya in eastern Africa, grew up in Canada, and came to China alone at the age of 18. Nowadays, Nick has been living in China for 15 years and has become a visiting professor at Beijing Film Academy and CEO of Xigu Video Technology Co., Ltd.

Ten years ago, Nick accidentally saw a VR video on the internet, and his eyes suddenly lit up. Nick said, "It's amazing! At that time, I thought VR was my future, and this immersive feeling was fascinating

In 2013, Nick created an online VR community that brought together a group of "geeks" who studied VR. At that time, the VR field around the world was almost blank, but Nick plunged into it.

In 2017, Nick and his partners established a video technology company. One month later, their team settled in Dream Town in Yuhang, Hangzhou, Zhejiang, where Nick's VR Dream also set sail. Nowadays, Nick's company is already in an international leading position in technology, accumulating a lot of experience in the application of VR technology, and becoming a technology company focused on high-quality VRIP creation.

Over the years, while developing technology, Nick and his partners have also been committed to creating VR content. In October 2022, with the new Peking Opera "Mu Guiying Takes Command Again" by Li Peihong, a famous actor from Cheng School, being staged in Shanghai Grand Theatre, the VR youth version of the opera "Mu Guiying Takes Command Again", jointly created by Nick Team, Li Peihong's Opera Art Studio, and Li Peihong, a famous opera artist, has also been successfully launched.

In the future, audiences at home and abroad can wear XR (Extended Reality) equipment to watch this 180 degree immersive drama film and television work collected in 12K ultra-high definition, "walk" into the quintessence of Peking Opera performance scene, and closely watch the artist vividly interpret the heroine story of Mu Guiying, a female general, who is over half a hundred years old and has gone deep into danger and fought against the enemy.

Nick said, "The ultimate goal of developing and improving software and hardware technology is still in terms of content. I hope to use VR technology to create high-tech movies that meet the audio-visual needs of contemporary people, and to allow the excellent traditional Chinese culture, including Chinese opera, to be widely disseminated worldwide through VR technology

Hangzhou Dream Town, which is positioned as "Internet plus Entrepreneurship", has emerged a large number of "foreign makers" like Nick who use Internet thinking to penetrate traditional industries and promote traditional culture. Nick said, "I have witnessed firsthand the changes in China, and the people here are willing to accept new things and technologies. I have the confidence to turn more dreams into reality

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