Reading CEO Hou Xiaonan: Online literature is the most dynamic carrier for cross-cultural communication

Tech 2023-06-16 16:56:36 Source: Network

On the morning of June 16th, the 29th Beijing International Book Expo (hereinafter referred to as the "Expo") held a forum on the development of online publishing. Hou Xiaonan, CEO of Yuewen Group and Vice President of Tencent Platform and Content Business Group, attended the forum and delivered a speech titled "Communicating the World with Good Stories"

On the morning of June 16th, the 29th Beijing International Book Expo (hereinafter referred to as the "Expo") held a forum on the development of online publishing. Hou Xiaonan, CEO of Yuewen Group and Vice President of Tencent Platform and Content Business Group, attended the forum and delivered a speech titled "Communicating the World with Good Stories".

The integration of traditional publishing and digital publishing has become an innovative trend in global cultural exchange, "Hou Xiaonan said. Online literature is one of the most dynamic carriers of cross-cultural communication. It is precisely because of the highly open cultural and industrial co creation that online literature can gather countless creators, users, and industry partners, becoming a global cultural phenomenon.

In this regard, Li An, a full-time researcher of the Internet Information Research Institute of Communication University of China, believes that online publishing, represented by online literature, games, etc., has gradually become an important form and mainstream way of culture going to sea. "The establishment of online publishing houses has broadened the channel of Chinese culture going to sea and improved the new pattern of building a cultural power."

It is understood that Yuewen has collaborated with 66 overseas publishing institutions such as Penguin Landon, Amarin, and Libre, authorizing more than 900 digital and physical book publishing works to multiple locations around the world. At the same time, the overseas portal of Yuewen, WebNovel, has also launched over 2900 translated works of Chinese online literature. These works include various genres such as fairy tales, fantasy, urban, and science fiction, covering 13 languages including English, French, Russian, Western, Japanese, Korean, and Thai, and have become popular in over 200 countries and regions worldwide.

As the scope and influence of going to sea continue to expand, online literature has gradually become an innovative force driving global cultural exchange. Taking Starting Point International as an example, overseas readers can review, update, and understand the culture of their works in the community while reading. The maximum number of comments on a single work has exceeded one million, demonstrating the interactive vitality of "global co reading" and injecting strong momentum into cross-cultural communication.

In recent years, the domestic IP industry chain has become increasingly mature, and audio, anime, and film and television works adapted from online literature have also been widely popular overseas. Taking film and television as an example, film and television works adapted from online IPs such as "Qing Yu Nian", "Zuo son-in-law", and "Jin Xin Yu Yu" have continuously landed on overseas television stations and mainstream video platforms. Shortly after the first season of 'Celebrating the New Year' was aired, Disney pre purchased the exclusive overseas distribution rights for the second season.

Nowadays, this set of online literature creation mechanism and industrial ecology originating from China is taking root overseas. In terms of creation, after the launch of the original creation function by Starting Point International in May 2018, a group of overseas readers embarked on the path of online writing, and online articles went from global co reading to global creation. According to the "2022 China Online Article Overseas Fun Report", Starting Point International has cultivated about 340000 overseas original writers, with a compound growth rate of over 130% in four years; Approximately 500000 overseas original works have been released, with urban, Western fantasy, Eastern fantasy, game competition, and science fiction becoming the top five theme types.

On the basis of global creation, reading articles draws on the mature domestic IP industry model and begins to further explore the global development of overseas original works. About 40% of the award-winning works in the Starting Point International Global Annual Awarded Essay Competition have entered IP development, including audio, animation, film and television forms, with collaborative teams from multiple countries such as the United States, the United Kingdom, India, and Thailand.

From global co reading to global creation to global development, Chinese online articles have set up a more widely connected stage for global cultural exchange. The global co creation ecosystem is the future of online literature, "Hou Xiaonan concluded. Reading hopes to work together with global creators and industry partners to further create an innovative, open, and inclusive global co innovation ecosystem, and explore new ideas for promoting cultural exchange and mutual learning in the digital age.

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