SF Express, which has suffered consecutive losses of 2.1 billion yuan, is finally unable to sustain it! The man behind him emerged from the water

Tech 2023-06-21 20:13:55 Source: Network

Literature | History Charging StationEditor | Cultural and Historical Charging StationSend by express, use SF Express!SF Express has firmly established itself in the highly skilled express delivery market with its efficiency and quality, and no one can shake SF Express's position as the big brother.But people never thought that with online shopping becoming increasingly common and the logistics industry becoming more developed today, SF Express has actually started to decline

Literature | History Charging Station

Editor | Cultural and Historical Charging Station

Send by express, use SF Express!

SF Express has firmly established itself in the highly skilled express delivery market with its efficiency and quality, and no one can shake SF Express's position as the big brother.

But people never thought that with online shopping becoming increasingly common and the logistics industry becoming more developed today, SF Express has actually started to decline. What's even more surprising is that SF Express's losses have reached an unsustainable level.

On May 12th, SF Express successfully hit the hot search again. It turned out that a loss of 2.1 billion yuan completely crushed SF Express. SF Express had to transfer 100% of its equity in Fengwang, hoping to reduce the burden on SF Express's development and obtain more financial support.

Looking at the listing price of 1.813 billion yuan on Fengwang, everyone exclaimed, in today's economic situation, who can afford such a high price? Even if there is no problem with the price, who dares to take over? SF Express is unable to operate, so who won't take over and fall into their own hands?

At this moment, an unknown courier company surfaced and completed the entire acquisition of Fengwang's equity for 1.183 billion yuan. At this point, Jitu Express successfully reached the top of the hot search, and people couldn't help but wonder, who is Jitu sacred?

01

Acquisition, derived from confidence

When it comes to Jitu, you may not be very familiar with it, but many old domestic express delivery companies such as JD.com dare not take on this stall. Why did Jitu, this idiot, insist on it?

In fact, Jitu is not a fool. The acquisition of Fengwang is a carefully considered result for Jitu, and Jitu is not the first time to acquire a large express delivery company. It's just that everyone didn't care before.

If you see the price of the 1.1 billion yuan acquisition of Fengwang by Jitu, some netizens may feel very familiar, because just two years ago, Jitu also acquired another express delivery giant at the same price - Baishi Express! However, the acquisition price at that time was $1.1 billion.

So the full acquisition of Fengwang in this acquisition is actually a small matter for Jitu itself, after all, the experience of successfully acquiring Baishi Kuai in the past has made Jitu full of confidence in this acquisition of Fengwang.

After acquiring Baishi Express, Jitu developed rapidly, transitioning from an unknown small brand express delivery company to a first tier express delivery enterprise. It was precisely from this acquisition that it tasted the sweetness. Therefore, in the absence of interest after the listing of Fengwang, Jitu decisively attacked without being favored by everyone, and ultimately negotiated a deal at a price lower than the listing price of 700 million yuan, which can be said to be a full harvest.

It should be noted that the logistics system established by Baishi Group at that time had a coverage rate of 93% in rural areas nationwide, even for relatively remote border areas, Baishi Group was involved.

Through this acquisition, Jitu received nearly 37000 express delivery stations from Baishi, instantly completing the construction and laying of its domestic express delivery network. At that time, it was also not favored by everyone. Jitu launched a surprise attack and successfully fired its first shot in seizing the domestic logistics market!

Mysterious Man

And these sharp and bold operations are inseparable from that mysterious man behind them.

Li Jie, a Sichuan uncle who is nearly 60 years old, unexpectedly has a keen eye and sharp judgment in the modern logistics industry, and can get a share from Liu Qiangdong, Wang Wei and other big men, which is the best proof of his personal ability, and this is inseparable from his personal growth experience.

Some people continue to promote the theory that "reading is useless", and it is through reading that Li Jie successfully emerged from the mountains of Sichuan and became the proud son of heaven who changed his destiny against the heavens.

In the age of Li Jie's college entrance examination, the average university and even the technical secondary school were all assigned by contract, let alone University of Science and Technology Beijing, such a famous university.

At that time, the economy was constantly opening up and developing, so Li Jie took the opportunity to choose the major of marketing. In the eyes of many people, does marketing also need to be studied? All the merchants on the street and the salespeople in the mall, some of whom have gone to college, do they still have to study in college to sell things?

Many parents and fellow villagers looked at Li Jie with a humorous attitude, because at that time, there was a saying circulating throughout the country, "Learn mathematics, physics, and chemistry, and you won't be afraid to travel around the world

No one expected that a college student could finally emerge from the village, but Li Jie chose a marketing major that was empty headed and brainless.

However, Li Jie did not explain too much to everyone, and there was only one belief in his heart, which was to make achievements for everyone to see.

Li Jie, who has agile thinking and a firm heart, is particularly capable of enduring hardships. He studied hard in college, while his undergraduate background seems to be different from ordinary marketing.

Li Jie is familiar with various aspects such as overall planning, product promotion, layout design, human nature speculation, product architecture, consumer market research, and so on.

After graduation, Li Jie started as a salesperson. Gold shines everywhere, and even as a newcomer to the mall, Li Jie achieved impressive results with his solid sales knowledge.

A sales champion for a year may be luck and chance, while peers may not care or be slightly jealous, while a sales champion for four consecutive years has convinced everyone.

Li Jie's sudden rise to fame has attracted the attention of the senior management of Bu Bu Gao's mobile phones, because at that time, Li Jie won the sales crown by relying on Bu Bu Gao's mobile phones!

It can also be said that Bu Bu Gao is Li Jie's Bole. When Li Jie arrived, Bu Bu Gao offered the highest standard of treatment and appointed Li Jie as the head of the sales department at the headquarters. From this moment on, Li Jie truly embarked on a journey of changing his destiny against the heavens.

After arriving at Bubugao, Li Jie was like a fish in water. His wisdom and what he learned in university were fully applied and utilized at this moment. Bubugao's platform resources and Li Jie's personal talent complement each other.

Duan Yongping, the big man behind this rising step by step, is even more glad that he has found a treasure. If Li Jie had sold mobile phones of other brands, this would be his most powerful competitor in the future!

Duan Yongping likes Li Jie more and more, and tries to meet Li Jie's ideas and requirements as much as possible. With the full support of Duan Yongping, Li Jie gets more and more achievements and higher positions.

2000OPPO..

OPPOVIVO.

To go our separate ways

OPPO2015OPPOCEO.

OPPO.

JTOPPOOPPO.

60JT.

JT..

JT.

Li Jie let out a long sigh, 'Heaven is about to kill me'.

To go our separate ways240.

11.

Others don't want it, I want it

Disclaimer: The content of this article is sourced from the internet. The copyright of the text, images, and other materials belongs to the original author. The platform reprints the materials for the purpose of conveying more information. The content of the article is for reference and learning only, and should not be used for commercial purposes. If it infringes on your legitimate rights and interests, please contact us promptly and we will handle it as soon as possible! We respect copyright and are committed to protecting it. Thank you for sharing.(Email:[email protected])

Mobile advertising space rental

Tag: SF Express which has suffered consecutive losses of billion