Style3D Liu Chen: Exploring a New Paradigm for the Development of the Fashion Industry Based on a New Technology Base

Tech 2023-06-26 08:01:29 Source: Network

Global Network Technology Reporter Zheng XiangqiMore than a decade ago, cool QQ show costumes were seen as an important way to showcase individuality in the virtual world. Can't wait to change into the latest fashion for QQ Show, becoming a "daily" for many people after lunch

Global Network Technology Reporter Zheng XiangqiMore than a decade ago, cool QQ show costumes were seen as an important way to showcase individuality in the virtual world. Can't wait to change into the latest fashion for QQ Show, becoming a "daily" for many people after lunch. Nowadays, under the catalysis of simulation and other technologies, clothing has undergone increasingly wonderful chemical reactions in the virtual world, and a revolution in the digital fashion industry is underway.

According to the 2021 Digital Fashion Report released by relevant institutions, approximately 3.5 billion people worldwide are digital fashion customers, accounting for over 55% of total purchasing power. It is also predicted that the global digital fashion industry market size will reach 86.758 billion yuan in 2028, with a compound annual growth rate of 95.94%.

"In this intelligent era, based on the new technology base, the fashion industry has been deeply affected, and even caused paradigm changes." Recently, during the 2023 Global Digital Fashion Innovation Conference and Metaverse Fashion Summit, Liu Chen, founder and CEO of Lingdi Technology Style3D, said that Metaverse may not come to people so soon, but the underlying technology behind Metaverse will actually bring new opportunities to the fashion industry.

Inserting Technology "Wings" into the Fashion Industry

According to Liu Chen, at the level of content generation, technologies such as AIGC can help clothing brands analyze, judge, and generate design styles. Designers can input their desired style and a series of prompts in relevant software, and the system can help them collect a large amount of data while analyzing and judging what future trends are

After the design style is determined, clothing brands can use AIGC technology to generate some patterns, textures, and process ideas, and sew digital samples based on them. In fact, in the current stage of technological development, digital samples can already be very realistic. From a set of comparative images displayed by Liu Chen, the reporter can see that the color tone, gloss, and hairstyle of the digital sample clothing are very similar to the finished product.

So, how are lifelike digital samples made? Liu Chen explained using Style3D's own practice as an example: We found a medium called 2.5D because it is very difficult to directly generate 3D clothing using a computer. Currently, the main model used is the nerf model, but the 3D clothing it generates is unstructured and does not have semantic information. Simply put, it has no idea where the sleeve and collar of the clothing it generates are. Therefore, Style3D chooses to automatically sew and generate 3D clothing using 2D boards. In this process, the generated 3D clothing It possesses both semantic and structured information

With structured information, designers can modify the digital sample clothes pertinently based on the opinions of the printmaker and consumers, and produce through various channels after confirming the final draft. Overall, with the support of new technologies, a series of processes that previously needed to be completed offline can now be fully digitized. This will undoubtedly bring about changes in cost reduction and efficiency increase for the clothing industry.

Presenting real-world clothing in a virtual world can significantly improve the efficiency of this industry. For example, for Chinese clothing companies engaged in foreign trade, sending sample clothing overseas will increase time and cost, but with the help of digital sample clothing, problems that may arise from cross regional communication can be easily solved. "Liu Chen revealed that according to statistics, most companies using Style3D simulation industrial software can achieve an efficiency improvement of over 30%.

It is worth mentioning that in the context of the "dual carbon" goal, digitization will also activate new driving forces for the green development of the clothing industry. Liu Chen told reporters that designers had to dye and cut fabric multiple times during the process of modifying sample clothing, which not only wasted resources but also affected ecology. Digital methods can help the clothing industry better implement the ESG concept.

Building the "Infrastructure" of the Digital Fashion Industry

It can be seen that when the virtual world of the clothing industry connects with the real world, it will give birth to a vast space for imagination. For Style3D, it is the flexible simulation engine as the underlying technology that connects the full link digitalization from fabric to ODM to brand through a complete digital tool chain, so as to open the channel connecting the virtual world and the real world, and build the "infrastructure" of the digital fashion industry.

However, this is a path destined to be full of challenges and difficulties. Industry insiders say that the reason why it is difficult for the clothing industry to achieve breakthroughs in digital twin technology is because clothing itself is a flexible body, and the simulation of flexible bodies is a challenging field in the international graphics community. Therefore, in order to achieve technological breakthroughs in this field, Style3D has invested a lot of R&D efforts, and has established R&D centers in many places around the world, constantly building a technological "Moat".

Currently, Style3D has launched complete digital solutions for fabric measurement, simulation design, model review, online revision, and visual display. For example, Style3DStudio is the earliest commercial industrial software in China to complete 3D flexible simulation; Style3DFabric is oriented to fabric R&D and digital processing. It has a set of self-developed software and hardware fabric digital tools. Fabric vendors can obtain fabric stretching, drape, various physical attribute parameters and Surface finish characteristics through scanning and testing equipment, and form digital fabrics through digital processing.

Behind a series of digital solutions, Style3D's deep cultivation of simulation and other technologies is indispensable. The clothing industry is driven by innovation, and only by designing new styles can new consumer demand be generated accordingly. "Liu Chen said that Style3D hopes to continuously empower this industry by exploring cutting-edge technologies.

For example, AIGC is a major technology that Style3D will continue to embrace. In Liu Chen's view, thanks to the development of AIGC technology, the pose generation of 3D models, as well as digital runway shows and live broadcasts, will undergo significant changes in the future. It can be imagined that after the relevant applications mature, perhaps the brand can organize a runway show and live broadcast by providing a photo of a piece of clothing

Liu Chen revealed that with the recent release of Apple's first generation MR head display VisionPro, Style3D has also seen the possibility of combining the fashion industry with spatial computing technology. MR devices have provided a new scenario for the digital fashion industry to showcase technology, and in the future, users may be able to enter 3D digital stores through MR devices and shop immersively.

In the future, we will continue to promote the in-depth application of AIGC technology and spatial computing technology in the fashion industry. "Liu Chen said that Style3D hopes to create a fashion" engine "for the digital fashion industry and become a pioneer in spatial computing in this field.

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