Unable to Hide "Sails to the Sea, Netflix Youku COO Liu Yanhong: Telling the World the Story of Youth in China

Tech 2023-06-27 16:06:47 Source: Network

On June 27th, the "Love Summer" and "Can't Hide" Youku meeting was held in Beijing. Liu Yanhong, the COO of Youku, Long Danni, the president and founder of Wahawa, and representatives of the platforms, producers and actors such as Zhao Lusi, Chen Zheyuan, Zeng Li, Qiu Xinzhi, who are the leading actors of The Secret Can't Be Hidden were present

On June 27th, the "Love Summer" and "Can't Hide" Youku meeting was held in Beijing. Liu Yanhong, the COO of Youku, Long Danni, the president and founder of Wahawa, and representatives of the platforms, producers and actors such as Zhao Lusi, Chen Zheyuan, Zeng Li, Qiu Xinzhi, who are the leading actors of The Secret Can't Be Hidden were present.

As the opening work of the Youku summer season, "Hidden" had nearly 5 million reservations before its release, and its popularity exceeded 10000 within 30 hours of its release. Both numbers broke the record for Youku's current TV dramas, and the show's popularity topped various charts. Driven by 'Secret', the user volume and member income of Youku International Edition APP have also reached new highs. Liu Yanhong revealed that Netflix has purchased the overseas copyright of "Unable to Hide" and the drama is about to be launched in more than 190 countries and regions around the world. The value of long videos lies in awakening resonance and conveying beauty. We are delighted to participate in this grand youth resonance and promote the Chinese story of youth to the world, "said Liu Yanhong.

In addition to "Hidden", Youku and Wa Ja Ja Ja Wa will also collaborate to launch two youth themed masterpieces, "Dragon Boy" and "Difficult to coax". Liu Yanhong stated that the cooperation between the two sides is very tacit, and they are also confident in the two works that will be completed. Long Danni used the phrase "two-way travel" to describe the cooperation between Youku and Wahaha, "I am very grateful for Youku's comprehensive support and trust

During the interview, Youku producer Zhou Zhaozhong and Wahaha producer Zhang Junbo also shared the behind the scenes stories of Youku's relationship with Wahaha. The two sides met due to 'Unable to Hide' and found that their understanding of content aesthetics, user emotions, and values was in sync during the collaboration. They gradually became 'comrades in arms' and were able to confidently hand over their backs to each other and move forward together. Bo Jie is always at the forefront and very responsible, "Zhou Zhaozhong said. Zhang Junbo smiled and said, "The photos have a strong ability to distinguish between women and content, which has also given me a new understanding of working with male producers

When it comes to the selection of roles for the three main characters, Zhou Zhao and Zhang Junbo unanimously believe that the broadcast effect of "Hidden" precisely confirms the principle of actor adaptation, "everything is to bring surprise to the audience, which is our consensus in creative creation

Youku has been playing well in the summer. The youth dark horse drama "When I Run to You" directed by the post-90s director Cat Dashu, "Prosperity Like a Brocade" starring Zhang Yuqi and Gao Weiguang, is being broadcast, "Days of Chasing the Light" starring Guo Jingfei, Ren Min and Wang Yuan, as well as "An Le Zhuan", "Flower Sedan Wedding" and other excellent dramas will also be broadcast in succession.

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Tag: the to Unable Hide Sails Sea Netflix Youku COO