The "Xiaohongshu Disease" on Xiaohongshu: From Data to Feeling, Lost in the Anxiety of "Xiaohongshu Flavor"

The "Xiaohongshu Disease" on Xiaohongshu: From Data to Feeling, Lost in the Anxiety of "Xiaohongshu Flavor"In the early 2023, at a small internal meeting, Xiaohongshu's mid- to high-level executives gathered to discuss risks that might affect the following year's e-commerce performance. Everyone agreed that if Cai Lin (user name on Xiaohongshu), the head of fashion and trendy brands, resigned, it would be the biggest risk for their e-commerce business...

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