The "Xiaohongshu Disease" on Xiaohongshu: From Data to Feeling, Lost in the Anxiety of "Xiaohongshu Flavor"
The "Xiaohongshu Disease" on Xiaohongshu: From Data to Feeling, Lost in the Anxiety of "Xiaohongshu Flavor"In the early 2023, at a small internal meeting, Xiaohongshu's mid- to high-level executives gathered to discuss risks that might affect the following year's e-commerce performance. Everyone agreed that if Cai Lin (user name on Xiaohongshu), the head of fashion and trendy brands, resigned, it would be the biggest risk for their e-commerce business...
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2023 World Internet Conference Xiaohongshu Talks on E-commerce: Integrating E-commerce into Communities, Connecting the Full Link from Content to Trading
From November 8th to November 10th, the 2023 World Internet Conference Wuzhen Summit was held in Wuzhen, Zhejiang. On the afternoon of the 9th, Xu Lei, Vice President of Xiaohongshu, participated in the "E-commerce New Business Forms and Development Forum" and discussed the topic of "E-commerce Ecological Service Innovation"...
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Xiaohongshu's "Outsider's Day" will provide nearly a thousand free outdoor experience activities in 16 cities
In the wilderness, everything is normalIn October of this year, Xiaohongshu netizen "Iron Head Ice Cream" released notes, telling the story of her journey from wandering in Shanghai to the foot of Golmud Snow Mountain after 46 hours. Standing at an altitude of over 4100 meters, the glacier blew a cool breeze and she exclaimed, "My life should have been wasted in such a placeFrom paddleboarding 50 kilometers across a lake to setting foot on the Busenggongga Snow Mountain with no more than 50 humans, the "Iron Head Ice Cream" hiked for 9 years and measured the land with both feet...
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