Misrecognized as a domestic product for 28 years and grossed 140 billion yuan in China, this Japanese brand is truly hidden

Tech 2023-07-07 04:57:02 Source: Network

writing|Rickedit|RickWith the development and growth of our country, people's living conditions have gradually improved, and China has become a huge consumer market, attracting many foreign enterprises to come to China to attract money,In order to earn money, they all disguise themselves as domestic products,Confused the eyes of Chinese people.These foreign enterprise products,From Household goods and drinks to kitchen appliances and appliances,In addition, people are paying more and more attention to the quality of life, so it is likely that they do not know how many such products they have purchased at home, such as the air conditioning that is installed in every household

writing|Rick

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With the development and growth of our country, people's living conditions have gradually improved, and China has become a huge consumer market, attracting many foreign enterprises to come to China to attract money,In order to earn money, they all disguise themselves as domestic products,Confused the eyes of Chinese people.

These foreign enterprise products,From Household goods and drinks to kitchen appliances and appliances,In addition, people are paying more and more attention to the quality of life, so it is likely that they do not know how many such products they have purchased at home, such as the air conditioning that is installed in every household.

A Japanese brand that "disguises" domestic products

Nowadays, it has reached the hottest three summer days, and air conditioning is even more essential. When it comes to air conditioning, the first thing that comes to mind is definitely Gree, Haier, and Midea. These three giants are old domestic products in electrical appliances and are deeply loved by the people.

However, there is a deeply hidden Japanese brand wearing a domestically produced hat,Silently raking in over 140 billion yuan in China.It is the Japanese local Daikin air conditioner we mentioned earlier. When it comes to this brand, many people may not have heard of it because it belongs to the high-end line in the Chinese market,It is even more expensive than Gree Midea in China,But many Chinese people think it is our domestic brand.

Daikin Air Conditioning was established in 1927 and can be considered an old brand in JapanStarted entering the Chinese market in 1995Thanks to China's large consumer base, its market share in China is also increasing.

For almost 29 years now,In the hearts of many Chinese people who know it, it is a domestic brand. Although its price is high, its sales have always been good. So far, it has quietly attracted over 140 billion yuan in China.

At this point, people may wonder why such expensive foreign goods have such a large sales volume in our country?Is the moon in foreign countries really rounder than that in China?

Product quality is the key to market success

Actually, I don't think so. First of all, let's talk about the history of Daikin Air Conditioner. It belongs to Daikin Co., Ltd., which was founded in 1924,We have been committed to research and development in the fields of air conditioning, fluorination, and refrigeration,Nowadays, there has also been significant development in the fields of hydraulic presses and electronics.

Dajin Air Conditioning is most famous for its central air conditioning and commercial air conditioning,Its compressor is also considered in the worldmake a conspicuous figureIt stands out in the field of air conditioning with evaluations such as durability, good cooling effect, and first-class quality.

The use of Dajin air conditioning has a significant feature, which can quickly balance indoor temperature and humidity, making the human body feel comfortable. At the same time, its dehumidification effect is also very good. This feature even in the rainy season, people will not feel sticky and humid.

Another characteristic of the Dajin air conditioner is that its air flows with the movement of people. Its infrared function can sense people's position and body temperature, thereby sending out airflow. Whether it is hot or cold air, it can be evenly sent out.

This sensing function reflects the advancement of Daikin air conditioning in the high-tech field. Whether in household air conditioning, central air conditioning, or commercial air conditioning, Daikin's innovation has always been at the forefront of the times.

Since the entry of Daikin Enterprises into the Chinese market in 1995,It has been actively developing products that are suitable for the habits of Chinese people, and has also developed a complete set of reasonable production and sales systems. It has also improved after-sales service in the future, improved consumer experience, and obtained better protection.

It can be said that Daikin is the only company with its own specialized after-sales service,Its after-sales service is all self repaired,Unlike other air conditioners, which entrust third-party maintenance, this after-sales service not only reflects sincerity but also demonstrates their responsible attitude towards their own products.

The professional maintenance personnel and positive after-sales attitude have made the consumer group using Daikin air conditioners very satisfied. Therefore, the complaint rate of Daikin air conditioners is very low, and with such a good reputation, it does not have to worry about its products not being sold.

Dajin Air Conditioning has advanced technology and strict quality control. The air conditioning compressors it sells in China have always been imported as complete machines, and its motors and some core components are also specially produced by itself. There will never be any situation where a substitute factory helps produce them.

Dajin has extremely high requirements for product quality. It can be said that everything from a screw to its components must undergo strict inspection. It is precisely this spirit of excellence that makes their products a benchmark in the air conditioning industry.

Dajin air conditioners are expensive, but their sales in China are very good. Apart from being mistaken for domestic air conditioners, they are also closely related to the high quality of their products,Because of this, it has been in China for almost 30 years and can still endure for a long time.

According to statistics, in the past 30 years, it has earned us over 140 billion yuan in profits, which is not unfounded. After all, they have done a good job of getting what they pay for.

The Importance of Successful Marketing for Products

Another area that has done a good job in this regard is dragon fish oil. According to relevant data statistics, dragon fish oil has already gained market share in ChinaAccounting for 50% of the market share of similar products,This is a very surprising data.

In addition to ensuring product quality, the large sales volume of Golden Dragon Fish Oil is inseparable from its successful public relations marketing. A bottle of oil is related to the three meals and four seasons of many people, and a well-known name plays a crucial role.

Despite people's recognition of the dragon fish oil, they continue to deepen the brand's impression in the hearts of Chinese people. For example, during the Olympic and Winter Games, they generously donate and actively become sponsors, donating millions of dollars successively.

During the Wenchuan earthquake in China, they donated 130 million US dollars,They also actively invested in the education industry and set up a scholarship fund at Peking University with a total of 110 million US dollars.

While making money, we should not forget to give back to society. The continuous practice of the Golden Dragon Fish enterprise is indeed worthy of praise by our Chinese people. Over the years, they have successfully achieved this barrel of oil in the hearts of the Chinese people.

In fact, the dragon fish oil that every household in China is eating is also a foreign commodity. Its owner is an American company called ADM, which is also a grain and oil giant in their country,Its annual revenue can reach over 60 billion US dollars,The profit should be at least over ten billion yuan, which can be said to be full of profits in China.

Nowadays, the golden dragon fish is already common in Chinese families. Whether it's family visits or holiday visits, almost everyone will have a bag of food and a bottle of golden dragon fish edible oil.

Whether it is the name or the packaged golden carp, the golden dragon fish is full of joy and wealth, which is completely designed to conform to the eyes of the Chinese people.

In addition to cooking oil, there are also Shuanghui ham sausages, which many post-90s generation probably used as snacks when they were young, right? In the past, when there was a shortage of goods and materials, it would be great for anyone to buy a whole box of Ham sausage at home.

In the eyes of children, Ham sausage is delicious and convenient. It can be fried, fried or eaten with instant noodles. Ham sausage is also sold well with its delicious and versatile dishes,

However, this well-known Shuanghui Ham sausage actually belongs to the United States,More than 30% of the annual revenue of this American company comes from China. Although it is a joint venture, 100% of its equity has been acquired by Goldman Sachs Group in the United States.

In any case, Shuanghui Ham sausage has occupied half of China's Ham sausage market. Many post-90s people grew up eating Shuanghui Ham sausage and still eat it today, but it is no longer a brand in China.

Hangzhou Wahaha Group, which is also a foreign brand, is also popular among college students and children,It is controlled by France,Presumably, everyone contributes a lot of profits in their daily lives, right?

There is also the Da Bao SOD honey from our childhood memories, which can be said to have been used by people from all ages. As our domestic brand, Da Bao SOD honey has a deep national sentiment in the hearts of Chinese people.

Unfortunately,Dabao SOD honey was acquired by foreign brands as early as 2008,The current Dabao belongs to Johnson&Johnson, which is a well-known cosmetics brand in the United States. Dabao can still be seen every day, but unfortunately it is no longer our domestic brand.

There is also Red Bull, which is very familiar to everyone. Many people may think that it is a domestic beverage, but in fact,Red Bull is a beverage brand in Thailand.

Since its establishment in 1996, Red Bull has opened up sales in the Chinese market,Its marketing can be said to be very successful, and many Chinese people know about it and have mostly drunk it.

Its highly iconic Red Bull trademark is also highly recognizable, making many Chinese people believe that it is a domestic brand and then actively purchasing it, contributing a lot of profits to Thailand without their knowledge.

In addition, many people like to have a bottle of pulsation after exercising, and this pulsation that can be seen everywhere is also a foreign brand,It entered the Chinese market from New Zealand in 2003,And deeply loved by the Chinese people.

Pulse beating is such a Chinese style line, which is ingeniously linked with the energy rehydration after sports. I have to admire this name for its subtlety. Do you always think pulse is a domestic product?

After talking about the drinks, there is also beer, the Soulmate of the night market barbecue stand. The most famous one is Harbin Beer, which was founded in 1900 and was the first beer producer in China. Later, it was exported to more than 30 countries, such as the United States, Britain, Russia, Japan, etc. Unfortunately,Harbin Beer was acquired by the American Baiwei Group in 2004,Now it has become an authentic American product.

Nowadays, the sales of Harbin Beer in China still cannot be underestimated, whether it is in large supermarkets or rural small shops, its presence is almost everywhere, it seems to be much more localized than our domestic beer.

Conclusion

We have always said that domestic products should rise, and in the hearts of Chinese people, we have always hoped that our own brand can surpass foreign brands, such as air conditioning,We have our own independent brand, which is Gree,It also has a very high sales volume in the domestic market.

Gree Air Conditioner can be said to be the most popular air conditioner in China. Since its establishment in the early 1990s, Gree Air Conditioner has also been committed to the research and development of air conditioning technology. Today, under the leadership of Dong Mingzhu, Gree Air Conditioner has achieved remarkable results.

Its refrigeration and heating effects, as well as performance, are very reliable, with excellent quality and a low failure rate. Most importantly, it is much cheaper than Dajin air conditioners. Such air conditioners with high cost-effectiveness are the favorite choice for us ordinary people.

At the same time, Gree Air Conditioning also attaches great importance to the after-sales service of its products. Nowadays, their after-sales service is becoming more and more complete, very convenient and fast, and the feedback from users after use is also very good, and they have a high rating.

In the past two years, domestic products that have emerged include cosmetics. In the past, girls used to buy cosmetics that were both expensive and inconvenient, and some colors were not suitable. Nowadays,Our domestic cosmetics are getting better and better,Both in terms of quality packaging and user experience, there are many options available. For a large group of people, affordable and high-quality products are always more deeply ingrained in their hearts.

Nowadays, the country is providing comprehensive support for our domestic products, and consumers are also choosing to support domestic products. Therefore, many of our excellent domestic products will rise sooner or later.

The three years of the epidemic have changed our lives, and now is a critical period for China's consumer upgrading. With such a large consumer market in front of everyone, we hope that many domestic brands will seize the opportunity and vigorously develop their own independent brands.

At the same time, we must strive to improve quality and make good products, in order to better stimulate the patriotic enthusiasm and national confidence of the Chinese people. We must defeat the situation where foreign products dominate the Chinese market, and the rise of domestic products is at the right time.

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