1046.2 billion, Liu Qiangdong win thoroughly

Tech 2023-07-16 09:03:45 Source: Network

We sincerely invite you to click on 'Follow' and receive exciting content and see different stories every dayFortune magazine, equivalent to Forbes in China, is a reflection of a company's comprehensive strength and revenue capabilities.This year's wealth list has been released

We sincerely invite you to click on 'Follow' and receive exciting content and see different stories every day

Fortune magazine, equivalent to Forbes in China, is a reflection of a company's comprehensive strength and revenue capabilities.This year's wealth list has been released. With a revenue of 1046.2 billion yuan, Liu Qiangdong ranked seventh among China's top 500 enterprises.

From starting from scratch to a trillion yuan output value, Liu Qiangdong can be said to have won a win thoroughly. With his own efforts, he performed the miracle of ordinary people's counter attack and entrepreneurship. JD has the largest e-commerce platform in China,Compared with Pinduoduo and Taobao, the profits are far from each other. Why? Where will the future development of China's e-commerce platform go?

As the bearer of China's e-commerce platform, Liu Qiangdong is often compared with Ma Yun.Ma Yun can be said to be the pioneer of China's Internet economy and e-commerce economy, so Liu Qiangdong is the person who will carry forward the e-commerce economy.

Liu Qiangdong was born in a poor family. Since he was young, his relatives have left. It can be said that he grew up eating a hundred meals. Childhood was difficult, and with perseverance, he was admitted to Renmin University of China.I started entrepreneurship during my university years and even founded the predecessor of JD.com.

Although Liu Qiangdong and Ma Yun are both successful Internet entrepreneurs, they have fundamentally different starting points.Although Ma Yun also started from scratch, he received huge financial support from his wife's family at the beginning of his entrepreneurship, while Liu Qiangdong achieved a class leap with both hands.

Coincidentally, with the rise of China's internet economy, JD.com has emerged and created a production value of billions of yuan.Last year, it ranked seventh among Chinese enterprises with a total output value of 951.592 billion yuan, and this year it has surpassed a trillion yuan output value, stabilizing its position as seventh.
Despite its high output value, JD's profits are not high.In the list of the most profitable enterprises, Alibaba ranked 15th with 72.5 billion yuan, and Pinduoduo ranked 26th with 31.5 billion yuan, while JD's profit with trillion output value was only 10.3 billion yuan.So why is this?

Although JD has a high output value, its cost is higher.Among the three e-commerce platforms Taobao, Pinduoduo and JD, JD is the only e-commerce platform with its own express delivery. JD is an e-commerce platform that integrates product development, sales, and distribution,It requires a significant amount of cost and manpower consumption.

This can be seen from the number of employees on the three e-commerce platforms.Pinduoduo has only tens of thousands of employees, while Alibaba has nearly 300000 employees. But Alibaba also has Ant Group, Pingtouge Semiconductor and other departments. The number of people assigned to Taobao e-commerce may only be around 100000.

JD has a total of 560000 employees, nearly 400000 of whom are frontline couriers and delivery personnel.The salaries and social welfare benefits of these people are a huge expenditure every year.

It can be seen that the operation logic of Liu Qiangdong's JD is essentially different from that of mainstream e-commerce platforms such as Alibaba Taobao and Pinduoduo.

Pinduoduo Taobao advocates asset light, that is to say, those who outsource product production and transportation will outsource as much as possible, and they will only provide platforms to reduce economic risks.But whether it's product development or transportation and sales, JD is all handled by itself. In addition to the platform, there are also a large number of physical factories and courier stations, so which of these two operating methods is better or worse?

The operation mode of Taobao and Pinduoduo is simpler, but it is doomed to have poor scalability,And it has substitutability, and the future market development prospects are not broad.

JD's one system sales strategy involves producing goods through JD's manufacturing factory, selling on the JD platform, and shipping through JD logistics. It can minimize the loss of goods and intermediaries during the sales process,Thus, reducing unit price and increasing profits are even more win-win for both sellers and buyers.

And direct sales can also make consumer after-sales service progress smoother and more concise,It is easier to gain the favor of consumers, which is also the most promising e-commerce platform operation model in the future.

Liu Qiangdong determined the operation mode of JD at the beginning of its creation.We should take long-term operation as the basic requirement, develop slowly, and become bigger and stronger.If it weren't for the severe impact of the epidemic on entities in the past three years, JD's rise might have been even more rapid.

However, despite this, JD still faces a series of urgent problems that need to be solved. How to carry out as many types of JD.com products as possible, how to lay down a more scientific express delivery network to reduce costs, and so on,The future development and progress space of JD is still very broad.

epilogue

JD, with its stable and integrated production, sales, and transportation operation model, has created a trillion yuan output value and ranked seventh among China's top 500 enterprises.In the future, JD's operating mode will continue to be optimized, and its future development will be bright.

What do you want to say about Liu Qiangdong's win thoroughly over JD in creating trillions of output value?

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