The End of Li Jiaqi's Era and Reflection on Live E-commerce

Tech 2023-09-17 20:27:44 Source: Network

The era of Li Jiaqi has come to an end!! Because he can no longer shout out: all girls, these four words!! "Recently, a hot post on Weibo with a prominent title once again focused the public's attention on this once acclaimed" live streaming sales myth "anchor. This former e-commerce live streaming giant seems to have gradually lost its former glory

The era of Li Jiaqi has come to an end!! Because he can no longer shout out: all girls, these four words!! "Recently, a hot post on Weibo with a prominent title once again focused the public's attention on this once acclaimed" live streaming sales myth "anchor. This former e-commerce live streaming giant seems to have gradually lost its former glory.

The four words' all girls' were once Li Jiaqi's iconic slogan. This shout echoed in the live broadcast room like magic, instantly igniting the shopping enthusiasm of countless girls. However, these four words have now become Li Jiaqi's Achilles' heel. Because in this live streaming e-commerce field that heavily relies on consumer trust and loyalty, Li Jiaqi gradually lost consumer trust due to his words and behavior.

From a former e-commerce live streaming giant to a controversial figure today, Li Jiaqi's transformation has inevitably sparked deep public reflection on the live streaming e-commerce industry. In this seemingly prosperous industry, people's expectations and dependence on anchors have reached unprecedented heights. However, as revealed by the Li Jiaqi incident, there are also many problems hidden behind this industry.

The rise of live streaming sales is not only due to the development of technology and the popularity of social media, but also reflects the transformation of consumers' shopping methods. In the live broadcast room, consumers can intuitively see the display of the product and the effectiveness of the anchor's use, thereby more accurately determining whether they need the product. However, as the Li Jiaqi incident shows, this seemingly convenient and fast shopping method also faces many problems and challenges behind it.

Firstly, the impact of live streaming e-commerce on consumers cannot be ignored. In this era of information explosion, consumers' decision-making processes are often severely disrupted. The slogans such as "limited time special offers" and "exclusive discounts" in live streaming rooms often make consumers purchase products they don't really need in an irrational way. Although this behavior may lead to an increase in sales in the short term, in the long run, it may lead to consumers neglecting the true demand and quality of the product.

Secondly, the ability of live streaming e-commerce to control product quality is also questionable. Behind the pursuit of speed and sales, some broadcasters may overlook the strict control over product quality. This may not only harm the interests of consumers, but also cause irreversible damage to the reputation of the anchor itself. Li Jiaqi's controversial incident this time is a good example. When recommending a certain brand of lipstick, he was accused of lax quality control of the product. This is undoubtedly a huge blow to his image of "All Girls, Believe Me" who has consistently stood out.

Furthermore, the standardization and transparency of the live streaming e-commerce industry also need to be improved. In this emerging industry, although some anchors have achieved tremendous success and influence, the standardization and transparency of the entire industry still need to be improved. In the absence of effective regulation, some broadcasters may use consumer trust to engage in improper marketing and promotional activities. This not only harms the interests of consumers, but also harms the healthy development of the entire industry.

For Li Jiaqi, his era may have come to an end. However, for the entire live streaming e-commerce industry, this is just a small interlude in the development process. This industry still has enormous potential and opportunities, but it also needs to be better regulated and regulated. Only after solving the current problems and challenges can this industry truly achieve healthy and sustainable development.

With the deepening reflection of the public on the Li Jiaqi incident, we look forward to seeing a more mature and standardized live streaming e-commerce industry. In this industry, consumers can shop more rationally, anchors can recommend products more responsibly, and the industry can develop more healthily. Only in this way can live streaming e-commerce truly realize its due value and bring more benefits to consumers, broadcasters, and the entire society.

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