What possibilities do cutting-edge technologies such as ChatGPT bring to new e-commerce? Follow this forum quickly

Tech 2023-10-14 16:42:13 Source: Network

Guangming Network reporter Sun MantaoOn October 13th, the third China New E-commerce Conference with the theme of "Activating New Consumer Cohesion and New Development" was held in Changchun, Jilin. At the main forum of the conference, five guests shared and exchanged ideas on the development trend of new e-commerce, focusing on promoting consumption, ensuring employment, accelerating the construction of digital villages, and how to promote high-quality development of new e-commerce

Guangming Network reporter Sun Mantao

On October 13th, the third China New E-commerce Conference with the theme of "Activating New Consumer Cohesion and New Development" was held in Changchun, Jilin. At the main forum of the conference, five guests shared and exchanged ideas on the development trend of new e-commerce, focusing on promoting consumption, ensuring employment, accelerating the construction of digital villages, and how to promote high-quality development of new e-commerce.

Cross border e-commerce enters a window of innovative development

In recent years, with the continuous development of new e-commerce and the deepening of industrial practice, the understanding of new e-commerce from all walks of life has also deepened. The connotation and characteristics of new e-commerce have become more diverse and prominent. At the same time, the continuous breakthroughs in cutting-edge digital technologies such as big data, artificial intelligence, ChatGPT, metaverse, and digital twins have also provided new possibilities for innovative application scenarios in new e-commerce.

The "China New E-commerce Development Report 2023" released on the main forum pointed out that since the Second China New E-commerce Conference in July 2022, the international and domestic situation has undergone new complex and profound changes, and China's new e-commerce is moving forward in challenges and maturing in development.

Jiang Xiaojuan, President of the China Society of Industrial Economics, Professor at the University of the Chinese Academy of Social Sciences, and former Deputy Secretary of the State Council, believes that in recent years, e-commerce has developed rapidly, mainly through digital technology to optimize international transactions and production processes, reduce transaction and production costs, optimize supply and demand matching, and efficiently allocate various cross-border resources, It has played a very important role in China's foreign trade and the two-way flow of cross-border funds.

Cross border e-commerce has innovated the form of trade. The most important thing is to reduce transaction costs and narrow the trade cost gap. When discussing how cross-border e-commerce promotes economic development, Jiang Xiaojuan said that cross-border e-commerce increases buyer stickiness by continuously pushing new products, and new product consumption promotes iterative upgrading of consumption.

Rural e-commerce connects the "first mile" of agricultural product sales

Research shows that after more than 20 years of continuous innovation and development, China has become the world's largest e-commerce country for agricultural products. Zheng Wenkai, Chairman of the China Rural Development Foundation, stated that the foundation fully leverages the digital and intelligent advantages of new e-commerce enterprises, actively introduces smart agriculture and digital rural construction, participates in the construction of livable, suitable for work, and beautiful rural areas, and contributes to promoting sustainable rural development.

In 2023, the No. 1 central document put forward four requirements for promoting high-quality development of rural industries. In terms of fostering new rural industries and new formats, the document emphasizes the need to deeply implement the "digital commerce for agriculture" and "Internet plus" agricultural products out of the village and into the city project, encourage the development of e-commerce direct procurement of agricultural products, customized production and other models, and build a live broadcast e-commerce base for agricultural and sideline products.

In 2015, under the guidance of the National Rural Revitalization Bureau, the China Rural Development Foundation (formerly the China Poverty Alleviation Foundation) launched the Shanpin Commune E-commerce Poverty Alleviation Project. Shanpin Commune is one of the rural industry development projects that I will actively explore the organic combination of 'public welfare and new e-commerce', "Zheng Wenkai introduced.

At present, rural e-commerce has established a two-way circulation channel of "industrial products going to the countryside and agricultural products going up", opening up the first mile of agricultural products going up and becoming an important channel to assist rural revitalization and promote "digital commerce promoting agriculture". Focusing on the field of rural e-commerce, Wang Jian, Senior Vice President of Pinduoduo, also shared his practice and thinking at the main forum of the conference.

How to get through the "first mile" of agricultural product sales? Wang Jian stated that we need to make good products available in the cloud and promote large-scale "production consumption integration" of high-quality agricultural products. Connect with small-scale suppliers from thousands of households to form a large market with direct agricultural product production and sales in the cloud, thereby solving the problem of scattered and insufficient scale of small-scale farmers, running through the entire agricultural chain of production, supply chain, circulation, and consumption, strengthening supply and demand matching, and promoting high-quality development of agricultural products on the production and consumption ends.

Artificial intelligence triggers a new wave of e-commerce

New demands give birth to new technologies and support new development. Since the beginning of this year, a new wave of technology represented by artificial intelligence has swept the world, and generative artificial intelligence (AIGC) has become a new milestone in general artificial intelligence technology, driving the e-commerce industry into a new track.

In the view of Li Ran, Vice President of Taotian Group, AI (Artificial Intelligence) will become the core driving force for a new round of e-commerce transformation, promoting dual changes in productivity and production relations, and promoting disruptive innovation. I believe that AI technology will bring profound changes to the consumer sector. "Li Ran believes that the homogenization of traditional e-commerce has moved towards stock competition, and new technologies represented by artificial intelligence are becoming new driving forces for business development. The "efficiency revolution" initiated by AIGC will also continue to shorten the response links between production and services, affecting consumption patterns. Digital consumption will take the lead in carrying out AI transformation and creating new economic growth.

Liu Feng, co-founder of Worth Buying Technology, believes that digital technology has become a new production factor and reshaped the marketing landscape of the consumer industry. Brands and enterprises should build an omnichannel operation system, comprehensively collect data and more effective application data, and actively embrace AI and big models.

In the era of digital economy, how can enterprises or brands seize digital opportunities based on this rapid change? Liu Feng stated that the first step is to build an omnichannel operation system. To achieve long-term development, we cannot rely solely on one or two channels, but should achieve as many channels as possible. Secondly, it is necessary to comprehensively collect more effective application data. For enterprises, it is necessary to connect various types of data and use them together. In addition, we should follow the trend and actively embrace AI and big models.

Source: Guangming Network

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