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Tech 2024-08-02 16:02:30 Source: Network

Here's a translation of your provided text, incorporating some of your suggestions for enrichment: Hisense: More Than a Brand, Accelerating Towards a World-Class EnterpriseThe conclusion of the 2024 European Championship marked another pivotal moment for Hisense on the global stage. As the only Chinese company to sponsor the tournament for three consecutive editions, Hisense hosted its Global Customer Conference in Berlin, Germany, under the theme "Hisense, More Than a Brand," outlining a bold vision for the company's future

Hisense: More Than a Brand, Accelerating Towards a World-Class Enterprise

The conclusion of the 2024 European Championship marked another pivotal moment for Hisense on the global stage. As the only Chinese company to sponsor the tournament for three consecutive editions, Hisense hosted its Global Customer Conference in Berlin, Germany, under the theme "Hisense, More Than a Brand," outlining a bold vision for the company's future.

From Local Manufacturer to Global Enterprise: Hisense's 7-Year Leap

Yu Zhitao, President of Hisense Group, recounted the company's journey, emphasizing the significance of its 2016 sponsorship of the European Championship in accelerating its globalization strategy. He highlighted that through continuous sponsorship of top-tier sporting events, Hisense's global footprint has expanded dramatically. In just seven years, the company's revenue has doubled, while overseas revenue has increased by a staggering 3.5 times. Hisense's consistent growth, from a local manufacturer to a global player, has been driven by a unwavering commitment to long-term vision, user-centricity, and technology-driven innovation.

Looking back to 2016, Hisense achieved a breakthrough, exceeding 100 billion in revenue for the first time. This milestone was attributed to a combination of high-quality products, strong partnerships, and the strategic decision to sponsor the European Championship. Continuous sports marketing efforts have bolstered Hisense's global brand recognition and fostered closer connections with consumers worldwide. By 2023, Hisense's revenue had surged past 200 billion, reaffirming the success of its sports marketing strategy.

"Hisense, More Than a Brand": A Four-Dimensional Strategy for a New Future

In the face of an ever-changing external landscape and increasingly fierce competition in the new cycle, Hisense recognizes the necessity to continuously push boundaries and surpass expectations. During the 2024 European Championship, Hisense's striking stadium billboards proclaiming "Hisense, More Than a Brand" embodied this spirit of continuous growth and ignited widespread attention and discussion.

Yu Zhitao elaborated on Hisense's strategic upgrades across four key dimensions: brand, scenarization, industry, and globalization. These initiatives inject deeper meaning into the "More Than a Brand" proposition.

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1. Brand Upgrade: From Trust & Pragmatism to "Human-Centric Technology" and "Ultimate Quality"

Three European Championships have witnessed the evolution and strengthening of Hisense's brand ecosystem. The company will accelerate its brand upgrade, building upon the foundation of trust and pragmatism established through years of development. This will evolve into a more prominent brand image, anchored by "Human-Centric Technology" and "Ultimate Quality." Concurrently, Hisense will maintain its multi-brand strategy, tailoring its brands to specific user needs and segments to ensure clear positioning and effective combinations, laying a solid foundation for long-term growth.

2. Scenarization Upgrade: From Individual Products to Comprehensive Scenario Solutions

Responding to the shift in consumer demand from individual products to complete scenario-based solutions, Hisense will accelerate its scenarization upgrade. By addressing diverse user needs across various scenarios, Hisense will implement scenario-based product planning, AI-driven scenario-focused R&D, and scenario-based marketing aligned with user purchase behavior and experience.

3. Industry Upgrade: From Terminal Equipment Provider to System Solution Supplier

Hisense will embark on a transformative upgrade across three key industry sectors: key components, platform services, and system solutions. The focus will shift from providing individual terminal devices to offering comprehensive system solutions. "Delivering system solutions is crucial for Hisense's sustainable development," emphasized Yu Zhitao. "Hisense has consistently been at the forefront of this trend." In recent years, Hisense has expanded into intelligent transportation, smart building, smart healthcare, energy management, and automotive electronics, aligning with the global trend towards green, low-carbon, and sustainable development. As a responsible global enterprise, Hisense consistently embraces ESG principles in a long-term perspective.

4. Globalization Upgrade: Building 6 Global Regional Operation Centers for Sustainable Cross-Cycle Growth

Looking ahead, Hisense will resolutely pursue globalization, establishing 6 global regional operation centers. This will shift from a single-engine to a multi-engine driven model, marked by a commitment to "Think Global Act Local." This strategy emphasizes localized manufacturing, localized R&D, and localized talent development, enabling sustainable cross-cycle business growth.

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Hisense will continue to expand its local production and procurement capabilities, bolstering local supply chain development. These efforts will ensure greater reliability and flexibility in Hisense's manufacturing capabilities. Hisense will also establish more R&D centers globally to achieve comprehensive user satisfaction and scenario-based precision innovation. Furthermore, the company will actively recruit and nurture local talent, solidifying the foundation for its global "Think Global Act Local" strategy.

From the European Championship to World-Class Brand: Hisense's Future is Brimming with Potential

Hisense, More Than a Brand, signifies that even after 55 years, Hisense remains a youthful, dynamic, and aspirational enterprise. Since 2016, two European Championships and two World Cups have served as catalysts for Hisense's global expansion. This has made Hisense the Chinese company with the longest association and deepest involvement with top-tier sporting events globally.

The long-term impact of the 2024 European Championship, coupled with the implementation of brand, scenarization, industry, and globalization upgrades, will unlock even greater potential. This will propel Hisense to a higher level of development, accelerating its journey towards becoming a world-class enterprise and truly establishing itself as a world-leading brand.

Hisense's future holds limitless possibilities; let's witness its unfolding journey!

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