Who Decides Your Content: Television Programs in the New Media Era

Tech 2024-08-20 01:39:28 Source: Network

Who Decides Your Content: Television Programs in the New Media EraThe relationship between traditional television programs and audience needs has undergone a dramatic transformation. The advent of the new media era has given audiences unprecedented choice, placing higher demands for personalization on television programs

Who Decides Your Content: Television Programs in the New Media Era

The relationship between traditional television programs and audience needs has undergone a dramatic transformation. The advent of the new media era has given audiences unprecedented choice, placing higher demands for personalization on television programs. Do viewers not understand television, or has television forgotten its original purpose? This article will explore the challenges facing traditional television programs and the evolving needs of viewers for content.

From Black and White to Color, From 17 Inches to 8K: What Changes Has Television Undergone?

Early television sets were small, had blurry images, and were simple to operate. A 17-inch television could gather a family together, allowing them to enjoy the images on the screen with happiness. Back then, television was the sole source of information, the only form of entertainment, an indispensable part of people's lives.

However, with advancements in technology, television sets have undergone a dramatic transformation. From black and white to color, from 17 inches to 8K, from analog to digital signals, television images have become clearer, colors more vibrant, and functionalities more diverse. People's experience with television has evolved from initial novelty to a current pursuit of "watching good television."

The Internet Era: Audience Choice Is No Longer Confined to the Television Screen

Entering the 21st century, the internet age arrived. The prevalence of mobile devices like smartphones and tablets has revolutionized how audiences consume videos. No longer content with passively receiving programs broadcast by television stations, viewers are now seeking autonomy in selection and freedom in viewing.

The emergence of short video platforms like Douyin and Kuaishou has propelled audience video viewing needs to new heights. Watching video content anytime, anywhere, and at will has become a new way of life.

How Should Television Programs Respond to the Personalized Needs of Audiences for Content?

Besides watching videos made by others, these platforms allow users to create their videos and receive rewards in the form of likes, comments, etc. This video viewing approach, rooted in internet thinking, has made people accustomed to autonomous selection and freedom in viewing. It has also raised people's expectations for video content, leaving them unsatisfied with the programs broadcast by traditional television stations.

The rising personalized needs of audiences for content are reflected in the following aspects:

Greater Content Diversification: Audiences are no longer limited to traditional program types like "dramas, variety shows, news," but desire a wider range of content, including documentaries, animations, and gaming streams.

Greater Content Verticalization: Audiences want to see programs related to their interests, such as food, travel, technology, and fashion.

Who Decides Your Content: Television Programs in the New Media Era

Greater Content Personalization: Audiences hope to see programs that meet their unique needs, including programs that offer customized content, allowing them to choose based on their preferences.

Traditional Television Programs Face Unprecedented Challenges

The arrival of the new media era has brought unprecedented challenges to traditional television programs. The increasing personalized needs of audiences for content have placed higher demands on the production and broadcasting of traditional television programs.

Traditional television programs face the following challenges:

Severe Content Homogenization: Many television programs have similar content, lack originality, and struggle to attract viewers.

High Program Production Costs: Traditional television program production requires significant investment in capital and personnel, but returns are decreasing.

Audience Attention Dispersion: Viewers' attention is drawn to various new media platforms, making it difficult to focus on television programs.

Increasingly Fierce Competition: The rise of new media platforms has created immense competitive pressure for traditional television programs.

How Can We Balance Audience Needs and the Development of Television Programs?

Facing the challenges of the new media era, how can traditional television programs adapt to survive and thrive?

Change Content Production Mindset: Traditional television programs should prioritize content innovation, producing more diverse, vertically focused, and personalized programs to satisfy audience needs.

Strengthen Cooperation with New Media Platforms: Traditional television programs can collaborate with new media platforms, leveraging their communication advantages to increase program influence.

Who Decides Your Content: Television Programs in the New Media Era

Enhance Program Production Efficiency: Traditional television programs can utilize new technologies to improve program production efficiency and reduce production costs.

Enhance Interaction with Audiences: Traditional television programs can utilize various methods to interact with audiences, understand their preferences, and enhance the program's fun and engagement.

Balancing audience needs and the development of television programs requires finding a middle ground. Only by adapting to the trends of the times and continuously innovating can traditional television programs remain competitive.

What do you think is the best way to balance audience needs with the development of television programs? Share your thoughts in the comments below!

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