Where's the confidence! Market share has been reversed, with nearly 100 million iPhone15 units in stock! What is Cook doing

Tech 2023-05-17 17:36:10 Source: Network

Is iPhone reputation really completely shattered?A few days ago, PerfectRec, a well-known overseas market research firm, released the latest user survey results, which are based on around 669000 user ratings and have considerable market reference attributes.The results show that the reputation of the iPhone 14 series has experienced a cliff like decline, ending the user reputation that has been rising over the past nine years

Is iPhone reputation really completely shattered?

A few days ago, PerfectRec, a well-known overseas market research firm, released the latest user survey results, which are based on around 669000 user ratings and have considerable market reference attributes.

The results show that the reputation of the iPhone 14 series has experienced a cliff like decline, ending the user reputation that has been rising over the past nine years. The five-star review rate is only 72%, which is a significant difference compared to the 80% review rate of the iPhone 13 series. The tattered iPhone 14 can achieve this result, and many consumers are not surprised by the comparison.

Looking back at the domestic market, Apple's top spot is also in jeopardy. International Data Corporation (IDC) announced the shipment volume of smartphones in China in the first quarter, with Apple retreating to second place and OPPO overtaking it in first place with a market share of 19.6%.

In the international market, Counter Point Research, a statistical agency, released a Q1 2023 global smartphone survey, and found that Apple was the top seller by Samsung. Samsung's market share reached 22.5%, with the remaining eight domestic manufacturers.

In the context of declining word-of-mouth and declining shipment volume, other mobile phone manufacturers may have been frantically holding high-level meetings in an attempt to save word-of-mouth and shipment volume. However, Apple seems to take this for granted, with a very positive attitude and no major moves.

On the one hand, having a good mindset, and on the other hand, according to supply chain revelations, the stock volume of the iPhone 15 series this year will still maintain the high level of last year, with an initial stock volume of up to 90 million units. Looking at this quantity, the entire mobile phone industry is very confident.

This should not raise any questions, why should apples remain calm in times of danger?

Industry speculation suggests that this may be due to the exceptional performance of the iPhone 15 this year, giving Apple enough confidence. The number one killer of iPhone 15 is the A17 chip. According to supply chain reports, this year Apple will occupy almost all of TSMC's 3nm production capacity, and it is also an improved second-generation process with stronger performance and lower power consumption.

As is well known, with the same area, the more advanced the process, the more things can be packed, the lower the power consumption, and the better its performance. On the contrary, the Android camp is still using 4nm technology this year, so it can be said that Apple A17 is far ahead of Android this year.

Previously, it was revealed that Geekbench's A17 performance could only be described as terrifying, with a single core score of 3986 and multiple cores score of 8841. In order to make way for A17, even the M3 chip on their own MAC has been postponed until next year, which means that iPhone15Pro and iPhone15ProMax will be the only devices to use 3nm chips this year.

In addition to the bursting of performance toothpaste, the appearance of the iPhone 15 series is also a major highlight. Not only is the entire series standard equipped with the Smart Island, but the iPhone 15 Pro series also reduces the Apple border to 1.57mm, making the Smart Island even smaller. Coupled with the classic four sided equal width design, the screen ratio is further improved, and the visual effect is more impactful. The maximum excitation brightness reaches 2500nit, which can be seen clearly in the sun and underground.

Another major change is the side button section, which has been revealed to be changed to a pressure sensitive button this year and allows users to customize various quick switches. The mute button, which has been passed down for over a decade, has also become history and has been replaced with a push button.

In addition, the previously exposed stainless steel frame has been changed to an aluminum alloy frosted middle frame to solve the problem of scratches, the Lightning interface has been changed to a USB-C interface, and the periscope telephoto has been used. Compared to the iPhone 14 series, the changes to the iPhone 15 series are still quite significant, and the corresponding costs have also sharply increased. Perhaps this year, the top of the line iPhone 15 ProMax is expected to sell for over 20000 yuan, and those who want to switch can start saving money.

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From Plath Digital

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